CTAs & Mechanics
What the video wants from the viewer
Each of these 11 opens onto every Short in the library that uses it: 264 Shorts from 13 businesses, best first by views ÷ the business’s usual.
Asks
Follow
Explicit ask to follow or subscribe, including like-led stacks and "follow for more [topic]"
Comment
Explicit prompt to reply — answer a question, request the next topic, pick a side, or DM
Link
Conversion ask sending the viewer off-platform — link in bio, buy the product, book coaching
Watch Next
Explicit ask to watch the next numbered part, or a push to the long-form episode or channel
Do It Now
Direct imperative to act on the advice — make it, try it, commit to the plan — not a purchase, not merely implied
Mechanics
Curiosity Gap
Withholds a resolution, cause, price, or outcome to build anticipation — "wait for it", a cliffhanger to the next update
Contestable Claim
A ranking, verdict, or list entry engineered to be arguable — a one-point spread, a broken countdown
Verdict Outsourcing
An unresolved dilemma posed as genuine uncertainty for the audience to settle
Relatable Recognition
An everyday, cultural, or POV premise built to make viewers comment "this is me" — recognition, not a forced sort
Countdown List
A numbered or ranked structure building step-to-step anticipation or making the content bookmarkable
Challenge & Dare
Frames the content as a dare for the viewer to complete, replicate, or measure themselves against
