Verdict Outsourcing examples

LATTE VS AMERICANO · I replaced my lattes with Americanos and here's why. I've always enjoyed an iced latte,

Reach

82× usual · 774.7K views · as of Oct 20, 2026

Hook

Flat Premise · “LATTE VS AMERICANO · I replaced my lattes with Americanos and here's why. I've always enjoyed an iced latte,”

Goal

Value + Authority

Made by

Staff

Length

0:47 · 8 cuts

what's the weirdest drink order you've gotten recently?

Reach

18× usual · 561.2K views · as of Oct 20, 2026

Hook

Question · “what's the weirdest drink order you've gotten recently?”

Goal

Brand Campaign

Made by

Staff

Length

0:26 · 7 cuts

POV: Matcha

Reach

13× usual · 34.4K views · as of Oct 20, 2026

Hook

Music Only · “POV: Matcha”

Goal

Lifestyle & Culture

Made by

Staff

Length

0:11 · 1 cut

"5am - 12am" as a cafe owner

Reach

6.1× usual · 81.7K views · as of Oct 20, 2026

Hook

Text-Carried · “"5am - 12am" as a cafe owner”

Goal

Lifestyle & Culture + Authority

Ask

Comment

Made by

Staff

Length

1:14 · 32 cuts

Reach

2.6× usual · 17.6K views · as of Oct 20, 2026

Hook

Music Only

Goal

Hard Promotion + Series Retention

Ask

Comment

Made by

In-House

Length

0:15 · 0 cuts

What's a Burn class like at PureGym?

Reach

2.5× usual · 5K views · as of Oct 19, 2026

Hook

Text-Carried · “What's a Burn class like at PureGym?”

Goal

Hard Promotion + Lifestyle & Culture → Class or Service

Made by

In-House

Length

0:15 · 7 cuts

This is my mom and dad. They both want a job at my coffee shop

Reach

1.6× usual · 2.1K views · as of Oct 20, 2026

Hook

Flat Premise · “This is my mom and dad. They both want a job at my coffee shop”

Goal

Off-Platform Traffic + Authority

Ask

Link

Made by

Staff

Length

1:11 · 22 cuts

Reach

1.1× usual · 1.6K views · as of Oct 20, 2026

Hook

Music Only

Goal

Brand Campaign + Authority

Made by

Staff

Length

0:24 · 0 cuts

How To Make Latte Art

Reach

1.0× usual · 1.1K views · as of Oct 20, 2026

Hook

Text-Carried · “How To Make Latte Art”

Goal

Value + Hard Promotion → Class or Service

Ask

Link

Made by

Staff

Length

0:29 · 4 cuts

What's my GoodLife? · My Good Life is seeing

Reach

0.4× usual · 186 views · as of Oct 19, 2026

Hook

Motion Cold-Open · “What's my GoodLife? · My Good Life is seeing”

Goal

Lifestyle & Culture + Authority

Made by

Staff

Length

0:41 · 14 cuts

What's the weirdest drink order you've gotten recently?

Reach

11× usual · 329.3K views · as of Oct 20, 2026

Hook

Question · “What's the weirdest drink order you've gotten recently?”

Goal

Value + Lifestyle & Culture

Made by

Staff

Length

0:40 · 17 cuts

Name the movie playing in the background

Reach

1.2× usual · 1.6K views · as of Oct 20, 2026

Hook

Text-Carried · “Name the movie playing in the background”

Goal

Lifestyle & Culture + Off-Platform Traffic → App

Ask

Link

Made by

In-House

Length

0:18 · 1 cut

What's a Yoga class like at PureGym?

Reach

1.1× usual · 2.2K views · as of Oct 19, 2026

Hook

Question · “What's a Yoga class like at PureGym?”

Goal

Value + Hard Promotion → Class or Service

Made by

Staff

Length

0:17 · 5 cuts

pov: owing a viral matcha shop

Reach

0.7× usual · 10K views · as of Oct 20, 2026

Hook

Text-Carried · “pov: owing a viral matcha shop”

Goal

Value + Lifestyle & Culture + Series Retention

Made by

Staff

Length

1:01 · 15 cuts

Let's test our new spring drinks (but only one of them is making the menu)

Reach

4.9× usual · 151.5K views · as of Oct 20, 2026

Hook

Stop Doing X · “Let's test our new spring drinks (but only one of them is making the menu)”

Goal

Series Retention

Ask

Comment

Made by

Staff

Length

1:05 · 32 cuts

I flew 10 hours across the world in the hopes that I could bring some of the

Reach

0.3× usual · 4.5K views · as of Oct 20, 2026

Hook

Confession · “I flew 10 hours across the world in the hopes that I could bring some of the”

Goal

Hard Promotion + Series Retention

Made by

Staff

Length

1:07 · 43 cuts

What's the weirdest drink order someone's gotten recently?

Reach

3.3× usual · 102.8K views · as of Oct 20, 2026

Hook

Question · “What's the weirdest drink order someone's gotten recently?”

Goal

Lifestyle & Culture + Series Retention

Made by

Staff

Length

0:41 · 14 cuts

It's 7:04 on a Friday. Let's see what's been ordered. Abby, where are we at

Reach

1.8× usual · 57.2K views · as of Oct 20, 2026

Hook

In Media Res · “It's 7:04 on a Friday. Let's see what's been ordered. Abby, where are we at” said

Goal

Series Retention

Ask

Comment

Made by

Staff

Length

0:38 · 14 cuts

What's the weirdest drink order you've gotten recently? Hmm, I

Reach

1.6× usual · 49.4K views · as of Oct 20, 2026

Hook

In Media Res · “What's the weirdest drink order you've gotten recently? Hmm, I”

Goal

Hard Promotion

Ask

Link

Made by

Staff

Length

0:52 · 22 cuts

What you should eat with our most popular lattes. Chocolate malt latte.

Reach

1.4× usual · 45.2K views · as of Oct 20, 2026

Hook

Listicle Promise · “What you should eat with our most popular lattes. Chocolate malt latte.”

Goal

Hard Promotion + Lifestyle & Culture

Made by

Staff

Length

0:44 · 34 cuts

So both of our new shops are massively delayed and we finally have an update

Reach

0.6× usual · 17.9K views · as of Oct 20, 2026

Hook

Breaking News · “So both of our new shops are massively delayed and we finally have an update” said

Goal

Off-Platform Traffic + Series Retention

Ask

Watch Next

Made by

Staff

Length

0:47 · 16 cuts