@functioncoffeeco

Function Coffee Co · 624 subscribers

Channel on YouTube ↗
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Showing 22 videos
SeriesAt-Home Coffee Tutorial4 of 4
104× their usual2:03

Last month, my coffee shop pulled over 5,000 shots of espresso, and what I'm about to tell you might actually cost me thousands of dollars

Talking + B-rollVoiceoverOn-camera talking

@functioncoffeeco137.9K views
SeriesCoffee Shop Build Out Update2 of 9
4.3× their usual0:30

I might have the only coffee shop in the world that doesn't have a front door

Talking to cameraOn-camera talking

@functioncoffeeco5.7K views
SeriesCoffee Shop Build Out Update3 of 9
1.7× their usual0:39

Come with me as I check on the status of the build-out of the coffee shop. Hi,

Talking to cameraOn-camera talking

@functioncoffeeco2.3K views
SeriesFounder's Countdown Confession4 of 4
1.2× their usual0:10

POV: You put in your notice at your comfortable corporate job... to get very uncomfortable going all in on your dream.

Music

@functioncoffeeco1.6K views
SeriesAt-Home Coffee Tutorial3 of 4
1.2× their usual1:46

In the past three months, my coffee shop has sold over 30,000 cold brews...

Talking + B-rollOn-camera talking

@functioncoffeeco1.6K views
SeriesFounder's Countdown Confession3 of 4
1.1× their usual0:30

I didn't lose 100 pounds to look better. I did it for a coffee shop. Of course,

Voiceover

@functioncoffeeco1.5K views

What @functioncoffeeco leans on

Categories

Formats

  • Moving 10/22
  • Vlog 8/22
  • Selfie 7/22
  • Inserts 5/22
  • Hands-On Demo 4/22
  • Fixed 3/22
  • Talking Head 2/22
  • Split Screen 1/22

Hooks

  • Karaoke Caption 8/22
  • Text-Carried 8/22
  • Product In Hand 7/22
  • Flat Premise 4/22
  • Face First 4/22
  • POV Caption 3/22
  • Static Caption 2/22
  • Motion Cold-Open 2/22
  • Withheld Secret 2/22
  • Confession 2/22
  • Music Only 2/22
  • Stat Drop 1/22
  • Payoff Promise 1/22
  • Stop Doing X 1/22
  • Chaotic Montage 1/22
  • Title Card 1/22
  • Emoji Sticker 1/22
  • In Media Res 1/22

CTAs & Mechanics

  • Link 11/22
  • Curiosity Gap 8/22
  • Contestable Claim 4/22
  • Relatable Recognition 3/22
  • Verdict Outsourcing 2/22
  • Do It Now 2/22

Elements

  • Block Captions 10/22
  • Karaoke Captions 2/22
  • Label Cards 2/22
  • Title Card 2/22
  • Split Frame 2/22
  • Color-Pop Keywords 1/22
  • Transition FX 1/22
  • Color Grade 1/22

Voice

  • Live Dialogue 10/22
  • Creator VO 5/22

Goals

  • Staff 15/22
  • Lifestyle & Culture 9/22
  • Off-Platform Traffic 8/22
  • Series Retention 7/22
  • Value 6/22
  • Authority 6/22
  • In-House 6/22
  • Brand Campaign 5/22
  • Hard Promotion 4/22
  • App 3/22
  • Member Story 3/22
  • Recipe 2/22
  • Core Offer 2/22
  • Relatable Skit 1/22
  • Ask an Expert 1/22
  • Creator Collab 1/22