Recipe business Shorts

Call me crazy, but there's only one right way to make an iced latte. Let me tell

Reach

261× usual · 2.5M views · as of Oct 20, 2026

Hook

Breaking News · “Call me crazy, but there's only one right way to make an iced latte. Let me tell”

Goal

Value + Authority

Made by

Staff

Length

0:31 · 5 cuts

Reach

89× subs · 2.2K views · as of Oct 18, 2026

Hook

Music Only

Goal

Lifestyle & Culture

Made by

In-House

Length

0:10 · 6 cuts

Reach

12× usual · 31.3K views · as of Oct 20, 2026

Hook

Ambient & ASMR

Goal

Lifestyle & Culture + Authority

Made by

Staff

Length

0:57 · 15 cuts

This hot honey traybake is so easy to make. You just

Reach

5.4× usual · 11K views · as of Oct 19, 2026

Hook

Flat Premise · “This hot honey traybake is so easy to make. You just”

Goal

Lifestyle & Culture + Series Retention

Made by

In-House

Length

0:39 · 9 cuts

how to make a Bubblegum Milkshake

Reach

3.3× usual · 8.7K views · as of Oct 20, 2026

Hook

Text-Carried · “how to make a Bubblegum Milkshake”

Goal

Value + Hard Promotion

Made by

Staff

Length

0:22 · 10 cuts

Reach

2.0× usual · 2.9K views · as of Oct 20, 2026

Hook

Music Only

Goal

Lifestyle & Culture + Authority

Made by

Staff

Length

0:58 · 0 cuts

How to make a Cortado (THE RIGHT WAY)

Reach

1.2× usual · 1.6K views · as of Oct 20, 2026

Hook

Text-Carried · “How to make a Cortado (THE RIGHT WAY)”

Goal

Value

Ask

Link

Made by

In-House

Length

0:19 · 8 cuts

Reach

1.0× usual · 1.1K views · as of Oct 20, 2026

Hook

Music Only

Goal

Hard Promotion

Made by

Staff

Length

0:21 · 9 cuts

POV: Christmas Cookie Latte

Reach

12× usual · 30.5K views · as of Oct 20, 2026

Hook

Text-Carried · “POV: Christmas Cookie Latte”

Goal

Lifestyle & Culture

Made by

Staff

Length

1:00 · 9 cuts

If I only had five minutes to make an iced coffee, this is exactly what I would make for myself.

Reach

8.2× usual · 77K views · as of Oct 20, 2026

Hook

Stat Drop · “If I only had five minutes to make an iced coffee, this is exactly what I would make for myself.”

Goal

Value + Hard Promotion + Authority

Made by

Staff

Length

0:47 · 4 cuts

Who doesn't love a frittata? And this is one of my absolute favourites.

Reach

3.2× usual · 6.4K views · as of Oct 19, 2026

Hook

Question · “Who doesn't love a frittata? And this is one of my absolute favourites.”

Goal

Value + Hard Promotion

Ask

Do It Now

Made by

In-House

Length

0:38 · 5 cuts

In the past three months, my coffee shop has sold over 30,000 cold brews...

Reach

1.2× usual · 1.6K views · as of Oct 20, 2026

Hook

Confession · “In the past three months, my coffee shop has sold over 30,000 cold brews...”

Goal

Value + Off-Platform Traffic

Ask

Link

Made by

Staff

Length

1:46 · 27 cuts

how to make a Bueno Milkshake

Reach

0.7× usual · 2K views · as of Oct 20, 2026

Hook

Text-Carried · “how to make a Bueno Milkshake”

Goal

Value + Hard Promotion

Made by

Staff

Length

0:29 · 16 cuts

LET'S A SOME A · UBE LATTE

Reach

0.06× usual · 80 views · as of Oct 20, 2026

Hook

Text-Carried · “LET'S A SOME A · UBE LATTE”

Goal

Value + Hard Promotion

Made by

Staff

Length

0:49 · 0 cuts

Reach

12× usual · 30.1K views · as of Oct 20, 2026

Hook

Music Only

Goal

Value + Brand Campaign → Core Offer

Made by

Staff

Length

0:45 · 5 cuts

I love meal prepping.

Reach

2.5× usual · 5.1K views · as of Oct 19, 2026

Hook

Confession · “I love meal prepping.”

Goal

Value + Brand Campaign

Ask

Do It Now

Made by

In-House

Length

0:22 · 3 cuts

This is the only way to make a perfect latte. Use syrups

Reach

2.2× usual · 20.9K views · as of Oct 20, 2026

Hook

Payoff Promise · “This is the only way to make a perfect latte. Use syrups”

Goal

Value + Hard Promotion + Authority

Made by

Staff

Length

0:26 · 4 cuts

"easter SPECIAL" over milk being poured · no spoken words heard

Reach

0.7× usual · 1.9K views · as of Oct 20, 2026

Hook

Music Only · “"easter SPECIAL" over milk being poured · no spoken words heard” on screen

Goal

Hard Promotion + Lifestyle & Culture + Authority

Made by

Staff

Length

0:28 · 3 cuts

Reach

11× usual · 28.4K views · as of Oct 20, 2026

Hook

Ambient & ASMR

Goal

Value + Lifestyle & Culture

Made by

Staff

Length

0:45 · 7 cuts

Yogurt bowl · Strawberry cheesecake

Reach

2.4× usual · 4.9K views · as of Oct 19, 2026

Hook

Text-Carried · “Yogurt bowl · Strawberry cheesecake”

Goal

Value + Brand Campaign + Lifestyle & Culture

Made by

In-House

Length

0:15 · 4 cuts

THE BEST STRAWBERRY MATCHA · This is our best selling matcha every single year, and this is how we make it.

Reach

1.0× usual · 9.8K views · as of Oct 20, 2026

Hook

Payoff Promise · “THE BEST STRAWBERRY MATCHA · This is our best selling matcha every single year, and this is how we make it.”

Goal

Value + Hard Promotion

Ask

Link

Made by

Staff

Length

0:41 · 6 cuts

Reach

11× usual · 28.2K views · as of Oct 20, 2026

Hook

Ambient & ASMR

Goal

Lifestyle & Culture

Made by

Staff

Length

0:52 · 9 cuts

As the seasons

Reach

1.3× usual · 2.6K views · as of Oct 19, 2026

Hook

Audience Callout · “As the seasons”

Goal

Value + Lifestyle & Culture + Series Retention

Made by

Creator Collab

Length

0:27 · 5 cuts

"20g" visible on grinder display · no spoken words

Reach

9.2× usual · 23.4K views · as of Oct 20, 2026

Hook

Ambient & ASMR · “"20g" visible on grinder display · no spoken words”

Goal

Value + Hard Promotion + Brand Campaign

Made by

Staff

Length

0:52 · 9 cuts

Who doesn't love a frittata? And this is one of my absolute favourites.

Reach

0.8× usual · 1.7K views · as of Oct 19, 2026

Hook

Question · “Who doesn't love a frittata? And this is one of my absolute favourites.”

Goal

Value + Off-Platform Traffic

Ask

Do It Now

Made by

Creator Collab

Length

0:38 · 5 cuts

Reach

8.9× usual · 22.6K views · as of Oct 20, 2026

Hook

Ambient & ASMR

Goal

Value + Brand Campaign + Lifestyle & Culture

Made by

Staff

Length

0:54 · 10 cuts

212.

Reach

8.1× usual · 20.5K views · as of Oct 20, 2026

Hook

Ambient & ASMR · “212.”

Goal

Value + Authority

Made by

Staff

Length

0:44 · 13 cuts

Reach

7.2× usual · 18.4K views · as of Oct 20, 2026

Hook

Text-Carried

Goal

Lifestyle & Culture + Authority

Ask

Link

Made by

Staff

Length

0:45 · 8 cuts

Reach

6.8× usual · 17.3K views · as of Oct 20, 2026

Hook

Ambient & ASMR

Goal

Value + Brand Campaign

Made by

Staff

Length

0:55 · 10 cuts

POV: When the drink is memorized so you're basically on autopilot.

Reach

2.6× usual · 6.7K views · as of Oct 20, 2026

Hook

Text-Carried · “POV: When the drink is memorized so you're basically on autopilot.”

Goal

Value + Hard Promotion

Made by

Staff

Length

0:44 · 5 cuts

This is a new one. You can show it. Okay

Reach

2.4× usual · 6.2K views · as of Oct 20, 2026

Hook

In Media Res · “This is a new one. You can show it. Okay”

Goal

Value + Brand Seeding

Made by

Staff

Length

0:27 · 6 cuts

Reach

2.2× usual · 5.5K views · as of Oct 20, 2026

Hook

Ambient & ASMR

Goal

Value + Brand Seeding → Core Offer

Made by

Staff

Length

0:50 · 5 cuts

POV: upgrading the coffee game one shot at a time

Reach

2.0× usual · 5.2K views · as of Oct 20, 2026

Hook

Text-Carried · “POV: upgrading the coffee game one shot at a time”

Goal

Value + Brand Campaign + Brand Seeding

Made by

Staff

Length

0:57 · 10 cuts

Reach

1.7× usual · 4.4K views · as of Oct 20, 2026

Hook

Ambient & ASMR

Goal

Value + Brand Seeding

Made by

Staff

Length

0:57 · 11 cuts

Reach

1.5× usual · 3.9K views · as of Oct 20, 2026

Hook

Ambient & ASMR

Goal

Hard Promotion + Lifestyle & Culture

Made by

Staff

Length

0:57 · 18 cuts

POV: this latte has us going bananas 🤭🍌

Reach

1.4× usual · 3.6K views · as of Oct 20, 2026

Hook

Text-Carried · “POV: this latte has us going bananas 🤭🍌”

Goal

Value + Hard Promotion

Made by

Staff

Length

0:59 · 10 cuts

Reach

0.9× usual · 2.2K views · as of Oct 20, 2026

Hook

Ambient & ASMR

Goal

Value + Hard Promotion

Made by

Staff

Length

0:45 · 14 cuts

Reach

0.8× usual · 2.2K views · as of Oct 20, 2026

Hook

Ambient & ASMR

Goal

Authority + Brand Seeding

Made by

Staff

Length

0:47 · 7 cuts