Frisson Espresso

@frissonespresso · 559 subscribers

Food & BeverageRetailLocal venueUS

70 posts in the last 12 months, median 1.4K views — a post’s “× their usual” is its views ÷ that

What do you want to look at?

Showing 21 videos
  1. HOW TO STEAM MILK & POUR A ROSEY · HOW TO MAKE A ... "I'll show you how to make a rosin. Look at that espresso."

    Reach
    22× usual · 31.8K views · as of Oct 20, 2026
    Hook
    Flat Premise · “HOW TO STEAM MILK & POUR A ROSEY · HOW TO MAKE A ... "I'll show you how to make a rosin. Look at that espresso."”
    Goal
    Value + Authority → App
    Made by
    Staff
    Length
    1:43 · 0 cuts
    22× their usual1:43
    Series · 1 of 4
  2. Reach
    5.2× usual · 7.6K views · as of Oct 20, 2026
    Hook
    Music Only
    Goal
    Value + Lifestyle & Culture
    Made by
    Staff
    Length
    0:57 · 0 cuts
    5.2× their usual0:57
    Series · 24 of 41
  3. Excuse me? All the ice is melted?

    Reach
    3.3× usual · 4.8K views · as of Oct 20, 2026
    Hook
    Absurd Premise · “Excuse me? All the ice is melted?”
    Goal
    Hard Promotion + Brand Campaign
    Made by
    UGC
    Length
    0:18 · 5 cuts
    3.3× their usual0:18
  4. Reach
    3.1× usual · 4.5K views · as of Oct 20, 2026
    Hook
    Music Only
    Goal
    Lifestyle & Culture + Authority
    Made by
    Staff
    Length
    0:27 · 0 cuts
    3.1× their usual0:27
    Series · 35 of 41
  5. Let it come down. You're going to see streams

    Reach
    2.9× usual · 4.1K views · as of Oct 20, 2026
    Hook
    Flat Premise · “Let it come down. You're going to see streams”
    Goal
    Value + Authority → App
    Made by
    Staff
    Length
    2:55 · 0 cuts
    2.9× their usual2:55
    Series · 2 of 4
  6. BEING

    Reach
    2.7× usual · 3.9K views · as of Oct 20, 2026
    Hook
    Text-Carried · “BEING” on screen
    Goal
    Value + Lifestyle & Culture + Brand Seeding
    Made by
    Staff
    Length
    0:28 · 0 cuts
    2.7× their usual0:28
    Series · 7 of 41
  7. NEWS

    Reach
    2.1× usual · 3K views · as of Oct 20, 2026
    Hook
    Music Only · “NEWS”
    Goal
    Value + Authority + Brand Seeding
    Ask
    Comment
    Made by
    Staff
    Length
    0:24 · 0 cuts
    2.1× their usual0:24
    Series · 3 of 4
  8. Hey, friend. Friends don't let friends drink that coffee.

    Reach
    2.0× usual · 2.9K views · as of Oct 20, 2026
    Hook
    Absurd Premise · “Hey, friend. Friends don't let friends drink that coffee.” on screen
    Goal
    Lifestyle & Culture + Authority
    Made by
    Staff
    Length
    0:08 · 0 cuts
    2.0× their usual0:08
    Series · 8 of 13
  9. Reach
    2.0× usual · 2.9K views · as of Oct 20, 2026
    Hook
    Music Only
    Goal
    Lifestyle & Culture + Authority
    Made by
    Staff
    Length
    0:58 · 0 cuts
    2.0× their usual0:58
  10. none reliably legible — OCR shows only garbled mug text

    Reach
    1.5× usual · 2.2K views · as of Oct 20, 2026
    Hook
    Music Only · “none reliably legible — OCR shows only garbled mug text”
    Goal
    Value + Authority + Brand Seeding
    Made by
    Staff
    Length
    0:29 · 0 cuts
    1.5× their usual0:29
    Series · 14 of 41
  11. Reach
    1.5× usual · 2.2K views · as of Oct 20, 2026
    Hook
    Music Only
    Goal
    Value + Lifestyle & Culture + Brand Seeding
    Made by
    Staff
    Length
    0:18 · 0 cuts
    1.5× their usual0:18
    Series · 13 of 41
  12. Reach
    1.5× usual · 2.1K views · as of Oct 20, 2026
    Hook
    Music Only
    Goal
    Value + Lifestyle & Culture + Brand Seeding
    Made by
    Staff
    Length
    0:39 · 0 cuts
    1.5× their usual0:39
    Series · 3 of 41
  13. Hey! You guys do that really cool latte art, right? Oh, yeah, yeah.

    Reach
    1.5× usual · 2.1K views · as of Oct 20, 2026
    Hook
    In Media Res · “Hey! You guys do that really cool latte art, right? Oh, yeah, yeah.”
    Goal
    Brand Campaign + Lifestyle & Culture + Authority
    Made by
    Staff
    Length
    0:57 · 21 cuts
    1.5× their usual0:57
    Series · 2 of 13
  14. Have a flat white?

    Reach
    1.2× usual · 1.8K views · as of Oct 20, 2026
    Hook
    Absurd Premise · “Have a flat white?”
    Goal
    Brand Campaign + Lifestyle & Culture
    Made by
    Staff
    Length
    0:23 · 6 cuts
    1.2× their usual0:23
    Series · 11 of 13
  15. WE DON'T RELAX UNTIL THE CUSTOMER TAKES THE FIRST SIP... 👀☕

    Reach
    1.1× usual · 1.6K views · as of Oct 20, 2026
    Hook
    Text-Carried · “WE DON'T RELAX UNTIL THE CUSTOMER TAKES THE FIRST SIP... 👀☕” on screen
    Goal
    Brand Campaign + Lifestyle & Culture + Authority
    Made by
    Staff
    Length
    0:28 · 4 cuts
    1.1× their usual0:28
  16. Reach
    1.1× usual · 1.6K views · as of Oct 20, 2026
    Hook
    Music Only
    Goal
    Brand Campaign + Authority
    Made by
    Staff
    Length
    0:24 · 0 cuts
    1.1× their usual0:24
    Series · 30 of 41
  17. COFFEE

    Reach
    0.9× usual · 1.3K views · as of Oct 20, 2026
    Hook
    Music Only · “COFFEE” on screen
    Goal
    Hard Promotion + Brand Campaign → Core Offer, App
    Made by
    Staff
    Length
    0:28 · 4 cuts
    0.9× their usual0:28
    Series · 9 of 13
  18. Reach
    0.8× usual · 1.2K views · as of Oct 20, 2026
    Hook
    Music Only
    Goal
    Lifestyle & Culture + Series Retention
    Made by
    Staff
    Length
    1:27 · 15 cuts
    0.8× their usual1:27
    Series · 6 of 13
  19. Reach
    0.6× usual · 917 views · as of Oct 20, 2026
    Hook
    Music Only
    Goal
    Hard Promotion + Lifestyle & Culture
    Made by
    In-House
    Length
    0:59 · 3 cuts
    0.6× their usual0:59
  20. STO·S1 RIS

    Reach
    0.4× usual · 583 views · as of Oct 20, 2026
    Hook
    Music Only · “STO·S1 RIS” said
    Goal
    Hard Promotion + Lifestyle & Culture
    Made by
    In-House
    Length
    0:52 · 0 cuts
    0.4× their usual0:52
  21. LET'S A SOME A · UBE LATTE

    Reach
    0.06× usual · 80 views · as of Oct 20, 2026
    Hook
    Text-Carried · “LET'S A SOME A · UBE LATTE”
    Goal
    Value + Hard Promotion
    Made by
    Staff
    Length
    0:49 · 0 cuts
    0.06× their usual0:49
    Series · 29 of 41

What @frissonespresso leans on

Categories
Food & Beverage 9/21Entertainment & Media 3/21Sketch Comedy 3/21
Formats
Inserts 9/21Hands-On Demo 8/21Vlog 7/21Selfie 5/21Moving 4/21Fixed 4/21Talking Head 1/21
Hooks
Music Only 12/21Product In Hand 11/21Absurd Premise 3/21Motion Cold-Open 3/21Text-Carried 3/21Karaoke Caption 3/21Flat Premise 2/21Face First 2/21Static Caption 2/21Emoji Sticker 2/21Title Card 1/21In Media Res 1/21Result First 1/21
CTAs & Mechanics
Relatable Recognition 6/21Curiosity Gap 2/21Comment 1/21Contestable Claim 1/21Verdict Outsourcing 1/21
Elements
Block Captions 3/21Title Card 3/21Karaoke Captions 3/21Emoji Stickers 2/21Label Cards 2/21Logo Bug 1/21Color-Pop Keywords 1/21Color Grade 1/21Quote Block 1/21
Voice
Live Dialogue 7/21Creator VO 1/21
Goals
Staff 18/21Lifestyle & Culture 13/21Authority 10/21Value 9/21Brand Campaign 6/21Hard Promotion 5/21Relatable Skit 5/21Brand Seeding 5/21App 3/21Recipe 2/21In-House 2/21UGC 1/21Core Offer 1/21Series Retention 1/21