Motion Cold-Open hook examples

Jloppy

Reach

67× usual · 459.4K views · as of Oct 20, 2026

Hook

Music Only · “Jloppy”

Goal

Lifestyle & Culture + Brand Seeding

Made by

UGC

Length

0:08 · 0 cuts

Somebody ordered 200 coffee cakes

Reach

20× usual · 21.8K views · as of Oct 20, 2026

Hook

Text-Carried · “Somebody ordered 200 coffee cakes”

Goal

Lifestyle & Culture

Made by

Staff

Length

0:08 · 2 cuts

DIML · where everything goes wrong · Welcome to A Day In A Life as a cafe owner where everything that...

Reach

14× usual · 187.9K views · as of Oct 20, 2026

Hook

Breaking News · “DIML · where everything goes wrong · Welcome to A Day In A Life as a cafe owner where everything that...”

Goal

Hard Promotion + Lifestyle & Culture

Made by

Staff

Length

1:06 · 37 cuts

I might have the only coffee shop in the world that doesn't have a front door

Reach

4.3× usual · 5.7K views · as of Oct 20, 2026

Hook

Payoff Promise · “I might have the only coffee shop in the world that doesn't have a front door”

Goal

Lifestyle & Culture + Off-Platform Traffic + Series Retention → App

Ask

Link

Made by

Staff

Length

0:30 · 8 cuts

The race is coming to GoodLife.

Reach

3.6× usual · 1.8K views · as of Oct 19, 2026

Hook

Text-Carried · “The race is coming to GoodLife.”

Goal

Hard Promotion + Off-Platform Traffic + Series Retention → Class or Service, App

Ask

Link

Made by

In-House

Length

0:24 · 9 cuts

I do this... for this.

Reach

3.5× usual · 7K views · as of Oct 19, 2026

Hook

Text-Carried · “I do this... for this.”

Goal

Lifestyle & Culture → Event

Made by

UGC

Length

0:13 · 7 cuts

Excuse me? All the ice is melted?

Reach

3.3× usual · 4.8K views · as of Oct 20, 2026

Hook

Absurd Premise · “Excuse me? All the ice is melted?”

Goal

Hard Promotion + Brand Campaign

Made by

UGC

Length

0:18 · 5 cuts

What's the weirdest drink order someone's gotten recently?

Reach

3.3× usual · 102.8K views · as of Oct 20, 2026

Hook

Question · “What's the weirdest drink order someone's gotten recently?”

Goal

Lifestyle & Culture + Series Retention

Made by

Staff

Length

0:41 · 14 cuts

Hey Moed, what's up? Sorry, traffic sucked.

Reach

2.9× usual · 27K views · as of Oct 20, 2026

Hook

Motion Cold-Open · “Hey Moed, what's up? Sorry, traffic sucked.” said

Goal

Value + Lifestyle & Culture

Made by

Staff

Length

1:18 · 3 cuts

POV: When the drink is memorized so you're basically on autopilot.

Reach

2.6× usual · 6.7K views · as of Oct 20, 2026

Hook

Text-Carried · “POV: When the drink is memorized so you're basically on autopilot.”

Goal

Value + Hard Promotion

Made by

Staff

Length

0:44 · 5 cuts

pov: you do a hour on the stairclimber and then you look up 💀

Reach

2.1× usual · 8.3K views · as of Oct 18, 2026

Hook

Text-Carried · “pov: you do a hour on the stairclimber and then you look up 💀”

Goal

Brand Campaign + Brand Seeding

Made by

In-House

Length

0:07 · 0 cuts

Reach

10× usual · 69K views · as of Oct 20, 2026

Hook

Music Only

Goal

Lifestyle & Culture

Made by

UGC

Length

0:08 · 0 cuts

DIML · 27yo cafe owner

Reach

3.0× usual · 40.6K views · as of Oct 20, 2026

Hook

Ambient & ASMR · “DIML · 27yo cafe owner”

Goal

Lifestyle & Culture

Made by

Staff

Length

1:35 · 46 cuts

this · week of creating the board and batten walls

Reach

2.8× usual · 3.7K views · as of Oct 20, 2026

Hook

Flat Premise · “this · week of creating the board and batten walls”

Goal

Authority + Series Retention

Made by

Staff

Length

0:34 · 15 cuts

BEING

Reach

2.7× usual · 3.9K views · as of Oct 20, 2026

Hook

Text-Carried · “BEING” on screen

Goal

Value + Lifestyle & Culture + Brand Seeding

Made by

Staff

Length

0:28 · 0 cuts

What's a Burn class like at PureGym?

Reach

2.5× usual · 5K views · as of Oct 19, 2026

Hook

Text-Carried · “What's a Burn class like at PureGym?”

Goal

Hard Promotion + Lifestyle & Culture → Class or Service

Made by

In-House

Length

0:15 · 7 cuts

This is a new one. You can show it. Okay

Reach

2.4× usual · 6.2K views · as of Oct 20, 2026

Hook

In Media Res · “This is a new one. You can show it. Okay”

Goal

Value + Brand Seeding

Made by

Staff

Length

0:27 · 6 cuts

I think you're pretty addicted to caffeine

Reach

2.0× usual · 2.2K views · as of Oct 20, 2026

Hook

Text-Carried · “I think you're pretty addicted to caffeine”

Goal

Lifestyle & Culture + Brand Seeding

Made by

Staff

Length

0:06 · 1 cut

It's 7:04 on a Friday. Let's see what's been ordered. Abby, where are we at

Reach

1.8× usual · 57.2K views · as of Oct 20, 2026

Hook

In Media Res · “It's 7:04 on a Friday. Let's see what's been ordered. Abby, where are we at” said

Goal

Series Retention

Ask

Comment

Made by

Staff

Length

0:38 · 14 cuts

normalize running to the gym from your car when it's cold ❄️

Reach

1.6× usual · 6.3K views · as of Oct 18, 2026

Hook

Text-Carried · “normalize running to the gym from your car when it's cold ❄️”

Goal

Lifestyle & Culture + Brand Seeding

Made by

In-House

Length

0:07 · 0 cuts

Hi, I'm Lou. I am a...

Reach

1.2× usual · 615 views · as of Oct 19, 2026

Hook

Stat Drop · “Hi, I'm Lou. I am a...” said

Goal

Value + Lifestyle & Culture + Authority

Made by

Staff

Length

0:59 · 3 cuts

Reach

7.1× usual · 48.3K views · as of Oct 20, 2026

Hook

Music Only

Goal

Lifestyle & Culture + Series Retention → Event

Made by

UGC

Length

0:08 · 0 cuts

Wake up it's time to go to the gym

Reach

2.3× usual · 4.6K views · as of Oct 19, 2026

Hook

Text-Carried · “Wake up it's time to go to the gym”

Goal

Brand Campaign + Series Retention

Made by

In-House

Length

0:07 · 0 cuts

Reach

2.2× usual · 5.5K views · as of Oct 20, 2026

Hook

Ambient & ASMR

Goal

Value + Brand Seeding → Core Offer

Made by

Staff

Length

0:50 · 5 cuts

What surprises people most when they come here?

Reach

1.6× usual · 50.9K views · as of Oct 20, 2026

Hook

Question · “What surprises people most when they come here?”

Goal

Hard Promotion + Lifestyle & Culture

Ask

Do It Now

Made by

Staff

Length

1:07 · 26 cuts

pov: running 4 cafes as a 27yo

Reach

1.4× usual · 19.4K views · as of Oct 20, 2026

Hook

In Media Res · “pov: running 4 cafes as a 27yo”

Goal

Hard Promotion + Lifestyle & Culture

Made by

Staff

Length

1:21 · 13 cuts

POV: Mid Shift person comes in

Reach

1.4× usual · 1.5K views · as of Oct 20, 2026

Hook

Text-Carried · “POV: Mid Shift person comes in”

Goal

Lifestyle & Culture + Brand Seeding

Made by

Staff

Length

0:09 · 1 cut

when you have the craziest leg day but you're feeling whimsical

Reach

1.3× usual · 5.3K views · as of Oct 18, 2026

Hook

Text-Carried · “when you have the craziest leg day but you're feeling whimsical”

Goal

Brand Campaign + Lifestyle & Culture

Made by

In-House

Length

0:06 · 2 cuts

COFFEE

Reach

0.9× usual · 1.3K views · as of Oct 20, 2026

Hook

Music Only · “COFFEE” on screen

Goal

Hard Promotion + Brand Campaign → Core Offer, App

Ask

Follow

Made by

Staff

Length

0:28 · 4 cuts

We're gonna do some chest [flys] -- on-screen: GoodLife FITNESS, Upper Body Push Day Workout Part 2, then 3. Chest Flys

Reach

0.6× usual · 278 views · as of Oct 19, 2026

Hook

Motion Cold-Open · “We're gonna do some chest [flys] -- on-screen: GoodLife FITNESS, Upper Body Push Day Workout Part 2, then 3. Chest Flys”

Goal

Value + Authority + Series Retention → Core Offer

Ask

Do It Now

Made by

Staff

Length

1:00 · 6 cuts

Reach

6.6× usual · 44.8K views · as of Oct 20, 2026

Hook

Music Only

Goal

Lifestyle & Culture

Made by

Staff

Length

0:09 · 0 cuts

Reach

1.7× usual · 4.4K views · as of Oct 20, 2026

Hook

Ambient & ASMR

Goal

Value + Brand Seeding

Made by

Staff

Length

0:57 · 11 cuts

I want to work my arms and shoulders but only have 10 mins

Reach

1.5× usual · 3.1K views · as of Oct 19, 2026

Hook

Text-Carried · “I want to work my arms and shoulders but only have 10 mins”

Goal

Value + Lifestyle & Culture + Brand Seeding → Core Offer

Made by

Staff

Length

0:26 · 0 cuts

It's 7.04 on a Thursday. Let's see what's been ordered. Juliette, where are we at?

Reach

1.2× usual · 36.9K views · as of Oct 20, 2026

Hook

Withheld Secret · “It's 7.04 on a Thursday. Let's see what's been ordered. Juliette, where are we at?”

Goal

Authority + Brand Seeding

Ask

Do It Now

Made by

Staff

Length

0:47 · 20 cuts

pov: opening my dream bakery

Reach

0.6× usual · 7.6K views · as of Oct 20, 2026

Hook

Text-Carried · “pov: opening my dream bakery”

Goal

Hard Promotion + Lifestyle & Culture → Core Offer

Made by

Staff

Length

1:32 · 24 cuts

Honestly, the amount of people we get walking

Reach

0.5× usual · 263 views · as of Oct 19, 2026

Hook

Confession · “Honestly, the amount of people we get walking”

Goal

Value + Hard Promotion + Off-Platform Traffic → Class or Service

Ask

Link

Made by

Staff

Length

1:00 · 6 cuts

Reach

6.4× usual · 43.4K views · as of Oct 20, 2026

Hook

Music Only

Goal

Brand Campaign + Lifestyle & Culture

Made by

In-House

Length

0:11 · 0 cuts

What's a Hyrox class like at PureGym?

Reach

1.5× usual · 3.1K views · as of Oct 19, 2026

Hook

Text-Carried · “What's a Hyrox class like at PureGym?”

Goal

Value + Hard Promotion → Class or Service, App

Ask

Link

Made by

Staff

Length

0:16 · 5 cuts

What's my GoodLife? · My Good Life is seeing

Reach

0.4× usual · 186 views · as of Oct 19, 2026

Hook

Motion Cold-Open · “What's my GoodLife? · My Good Life is seeing”

Goal

Lifestyle & Culture + Authority

Made by

Staff

Length

0:41 · 14 cuts

Reach

5.9× usual · 40.4K views · as of Oct 20, 2026

Hook

Music Only

Goal

Lifestyle & Culture + Brand Seeding

Made by

In-House

Length

0:07 · 0 cuts

I do this...

Reach

1.4× usual · 2.8K views · as of Oct 19, 2026

Hook

Text-Carried · “I do this...”

Goal

Brand Campaign + Lifestyle & Culture + Off-Platform Traffic

Ask

Link

Made by

In-House

Length

0:15 · 3 cuts

Hi everyone, my name is Nav. Let me walk you through my go-to upper body push day

Reach

0.3× usual · 166 views · as of Oct 19, 2026

Hook

Flat Premise · “Hi everyone, my name is Nav. Let me walk you through my go-to upper body push day”

Goal

Value + Authority + Series Retention → Class or Service

Ask

Watch Next

Made by

Staff

Length

1:07 · 8 cuts

Reach

5.7× usual · 38.9K views · as of Oct 20, 2026

Hook

Music Only

Goal

Lifestyle & Culture + Brand Seeding

Made by

UGC

Length

0:11 · 0 cuts

POV: 2026 is the start of your running era

Reach

1.2× usual · 2.4K views · as of Oct 19, 2026

Hook

Music Only · “POV: 2026 is the start of your running era”

Goal

Brand Campaign + Lifestyle & Culture + Off-Platform Traffic

Ask

Link

Made by

In-House

Length

0:09 · 8 cuts

Reach

5.3× usual · 36.5K views · as of Oct 20, 2026

Hook

Music Only

Goal

Series Retention → Event

Made by

In-House

Length

0:08 · 0 cuts

Today we are opening our 700th

Reach

1.1× usual · 2.3K views · as of Oct 19, 2026

Hook

Flat Premise · “Today we are opening our 700th”

Goal

Lifestyle & Culture + Series Retention

Ask

Watch Next

Made by

Staff

Length

0:39 · 3 cuts

Reach

5.3× usual · 36.4K views · as of Oct 20, 2026

Hook

Music Only

Goal

Hard Promotion + Brand Campaign → Event

Made by

In-House

Length

0:11 · 0 cuts

Reach

5.3× usual · 36.3K views · as of Oct 20, 2026

Hook

Music Only

Goal

Hard Promotion + Brand Campaign + Brand Seeding

Made by

In-House

Length

0:09 · 0 cuts

Reach

4.6× usual · 31.2K views · as of Oct 20, 2026

Hook

Music Only

Goal

Brand Campaign + Brand Seeding

Made by

UGC

Length

0:11 · 0 cuts

Reach

4.5× usual · 30.6K views · as of Oct 20, 2026

Hook

Music Only

Goal

Hard Promotion + Authority → Event

Made by

UGC

Length

0:14 · 0 cuts

Reach

2.6× usual · 17.6K views · as of Oct 20, 2026

Hook

Music Only

Goal

Hard Promotion + Series Retention

Ask

Comment

Made by

In-House

Length

0:15 · 0 cuts

none legible/trustworthy — ASR "Go up! Go up!" flagged as probably not spoken

Reach

1.5× usual · 9.9K views · as of Oct 20, 2026

Hook

Music Only · “none legible/trustworthy — ASR "Go up! Go up!" flagged as probably not spoken”

Goal

Lifestyle & Culture + Series Retention

Made by

In-House

Length

0:08 · 0 cuts

You see the healing above. That's

Reach

0.9× usual · 6.2K views · as of Oct 20, 2026

Hook

Breaking News · “You see the healing above. That's”

Goal

Lifestyle & Culture + Authority + Brand Seeding

Made by

In-House

Length

0:07 · 0 cuts