14× their usualViews ÷ the business’s median views over 12 months (13.5K): this post drew 14× what it usually gets1:06DIML · where everything goes wrong · Welcome to A Day In A Life as a cafe owner where everything that...
@cherrysgoods
Cherry’s Goods · 9.4K subscribers
- Food & Beverage
- Retail
- Local venue
- Australia
22 posts in the last 12 months, median 13.5K views — a post’s “× their usual” is its views ÷ that
14× their usualViews ÷ the business’s median views over 12 months (13.5K): this post drew 14× what it usually gets1:06
9.0× their usualViews ÷ the business’s median views over 12 months (13.5K): this post drew 9.0× what it usually gets1:08DIML · 27yo cafe owner
6.1× their usualViews ÷ the business’s median views over 12 months (13.5K): this post drew 6.1× what it usually gets1:14"5am - 12am" as a cafe owner
3.7× their usualViews ÷ the business’s median views over 12 months (13.5K): this post drew 3.7× what it usually gets0:54"9pm - 3am" cafe owner · (Part 2)
3.0× their usualViews ÷ the business’s median views over 12 months (13.5K): this post drew 3.0× what it usually gets1:35DIML · 27yo cafe owner
2.4× their usualViews ÷ the business’s median views over 12 months (13.5K): this post drew 2.4× what it usually gets1:03DIML · 28yo cafe owner
1.4× their usualViews ÷ the business’s median views over 12 months (13.5K): this post drew 1.4× what it usually gets1:21pov: running 4 cafes as a 27yo
1.2× their usualViews ÷ the business’s median views over 12 months (13.5K): this post drew 1.2× what it usually gets1:46DIML · 27yo cafe owner (chaotic service 🙃)
0.8× their usualViews ÷ the business’s median views over 12 months (13.5K): this post drew 0.8× what it usually gets1:09Sunday as a cafe owner
0.7× their usualViews ÷ the business’s median views over 12 months (13.5K): this post drew 0.7× what it usually gets1:01pov: owing a viral matcha shop
0.7× their usualViews ÷ the business’s median views over 12 months (13.5K): this post drew 0.7× what it usually gets0:58DIML · cafe owner
0.6× their usualViews ÷ the business’s median views over 12 months (13.5K): this post drew 0.6× what it usually gets1:12pov: "TikTok Business of the Year" nominee**
0.6× their usualViews ÷ the business’s median views over 12 months (13.5K): this post drew 0.6× what it usually gets1:32pov: opening my dream bakery
0.5× their usualViews ÷ the business’s median views over 12 months (13.5K): this post drew 0.5× what it usually gets1:13pov: owning a viral matcha cafe 🥹🎀🍵✨
0.3× their usualViews ÷ the business’s median views over 12 months (13.5K): this post drew 0.3× what it usually gets1:07I flew 10 hours across the world in the hopes that I could bring some of the
0.3× their usualViews ÷ the business’s median views over 12 months (13.5K): this post drew 0.3× what it usually gets0:52"9pm - 3am" cafe owner
What @cherrysgoods leans on
Categories
- Business & Finance 14/16Selling, closing, and making money as the subject
Formats
- Vlog 6/16Creator holds or props the camera on their own life, first-person and mobile, including day-in-the-life diaries — not a staged tripod setup
- Selfie 6/16Creator holds or props the camera on themselves: arm's-length phone, walk-and-talk, selfie-cam skits
- Inserts 6/16Detail coverage cut away from the main subject: hands close-ups, overhead workspaces, product to lens, face macro
- Moving 4/16Someone carries the camera: operator-held coverage, pans and sweeps, first-person POV; not a selfie
- Fixed 1/16A camera that does not move, tripod or propped, whether or not anyone addresses it; not handheld
- Hands-On Demo 1/16Overhead or macro hands working material — cooking, crafts, application — with no face and no lens address
Hooks
- Text-Carried 10/16Nobody speaks, but a caption or graphic explicitly carries the hook's message — not a silent open with no text
- Product In Hand 9/16A commercial product or device is the opening subject — held to lens, thrust at camera — not a non-commercial prop
- Static Caption 9/16A plain caption line held on screen — pill, box, card, or auto-caption treatments — not word-synced, not a premise caption
- Motion Cold-Open 4/16Action already underway with no setup — enters mid-gesture, mid-task, mid-demo — not a macro insert
- POV Caption 3/16A pinned caption framing the scenario before it plays — "pov:", an if/premise header, a tease line promising a payoff
- Ambient & ASMR 2/16No spoken hook; room sound, ASMR texture, or stray non-verbal noise fills the open — not a music bed
- Result First 2/16Opens on the completed dish or product before any process — payoff-first reveals — not process close-ups
- Emoji Sticker 2/16Pasted-on graphic objects — emoji stamps, meme cutouts, photo collages, floating app icons
- Breaking News 1/16Newsreader energy: announcements, leaks, urgent claims, story updates — not the creator's own series
- Title Card 1/16A composed title lockup or stacked text block over the footage — episode, dish, or product titles, black title plates
- In Media Res 1/16Viewer lands inside an already-running conversation, argument, or call with zero setup — not a performed character voice
- Music Only 1/16No speech; a song, lyric bed, or borrowed meme audio carries the open — not when on-screen text is the named hook
- Confession 1/16Warm peer-to-peer voice: sighs, complaints to a friend, shared flaws, self-deprecation, universal truisms
- Brand Watermark 1/16A brand mark, logo bug, or watermark is the distinguishing overlay — alone or riding alongside captions
CTAs & Mechanics
- Relatable Recognition 4/16An everyday, cultural, or POV premise built to make viewers comment "this is me" — recognition, not a forced sort
- Curiosity Gap 3/16Withholds a resolution, cause, price, or outcome to build anticipation — "wait for it", a cliffhanger to the next update
- Verdict Outsourcing 3/16An unresolved dilemma posed as genuine uncertainty for the audience to settle
- Countdown List 3/16A numbered or ranked structure building step-to-step anticipation or making the content bookmarkable
- Comment 2/16Explicit prompt to reply — answer a question, request the next topic, pick a side, or DM
- Link 1/16Conversion ask sending the viewer off-platform — link in bio, buy the product, book coaching
- Follow 1/16Explicit ask to follow or subscribe, including like-led stacks and "follow for more [topic]"
Elements
- Block Captions 9/16Caption lines and bars that appear whole — auto-generated, translated, or a persistent premise caption
- Title Card 6/16Informational graphics that name or count — titles, headlines, episode/step/chapter stamps, name labels, tallies
- Emoji Stickers 5/16Emoji as punctuation or reaction, flag and sticker graphics, pointer cues — not platform badges
- Label Cards 5/16Static text that names or badges items, steps, ingredients, exercises, or countries rather than transcribing speech
- Logo Bug 1/16A persistent identity mark of a creator, show, or channel — handle bug, corner watermark, branded mic flag
- Transition FX 1/16Edit-level motion used as a device — hard and jump cuts, wipes, whip-pans, digital punch-in zooms
Voice
- Live Dialogue 9/16Real on-camera or on-location dialogue recorded at the scene — not a performed multi-character skit
- Creator VO 3/16A single creator or first-person voice narrating or speaking to camera — who is talking, not how much
Goals
- Staff 16/16Fronted by the account's own people — trainers, baristas, managers — speaking as themselves
- Lifestyle & Culture 15/16The account's people and world — staff, customers, community, behind the scenes — so the viewer feels part of it
- Member Story 15/16A member or customer on why they come, their progress or their routine
- Series Retention 6/16A recurring show or numbered episode whose job is bringing viewers back
- Hard Promotion 5/16Sells the account's own offer outright — a price, a deal, "join now", "book today"
- Authority 4/16Positions the account or its people as experts — proof, credentials, results — with no offer or ask
- Value 3/16Useful teaching — a how-to, tip, recipe or expert answer — with the account's product or service as the backdrop
- Core Offer 2/16The membership, the main product or the core service itself — not an upsell
- Brand Campaign 1/16A produced brand moment — a campaign line, launch, anniversary or sponsorship film — for the brand as a whole