Authority business Shorts

Positions the account or its people as experts — proof, credentials, results — with no offer or ask.

374 Shorts · 56 businesses · Goal

Beauty & Personal CareContestable ClaimLive DialogueFace FirstFlat PremiseCreator VOFixedEmoji Stickers
  1. Two people each owe the IRS $50,000.

    Views
    1.2M · as of Oct 23, 2026
    Hook
    Withheld Secret · “Two people each owe the IRS $50,000.”
    Goal
    Hard Promotion + Authority
    Made by
    In-House
    Length
    0:43
    1.2M views0:43
  2. Should she have taken the $100? Excuse me, hi. What is the hair color you would never ever get? Red.

    Views
    24.2M · as of Oct 20, 2026
    Hook
    Stop Doing X · “Should she have taken the $100? Excuse me, hi. What is the hair color you would never ever get? Red.”
    Goal
    Hard Promotion + Authority
    Made by
    In-House
    Length
    0:36
    24.2M views0:36
    Series · 1 of 6
  3. watch carefully as I change the color of my shirt

    Views
    2.9M · as of Oct 20, 2026
    Hook
    Absurd Premise · “watch carefully as I change the color of my shirt”
    Goal
    Lifestyle & Culture + Authority
    Length
    0:20
    2.9M views0:20
  4. Why I charged her half price !

    Views
    10.5M · as of Oct 20, 2026
    Hook
    Flat Premise · “Why I charged her half price !”
    Goal
    Hard Promotion + Authority
    Made by
    In-House
    Length
    1:55
    10.5M views1:55
  5. Call me crazy, but there's only one right way to make an iced latte. Let me tell

    Views
    2.5M · as of Oct 20, 2026
    Hook
    Breaking News · “Call me crazy, but there's only one right way to make an iced latte. Let me tell”
    Goal
    Value + Authority
    Made by
    Staff
    Length
    0:31 · 5 cuts
    2.5M views0:31
    Series · 2 of 3
  6. rank our Charli XCX VIBES suit snatch

    Views
    1.5M · as of Oct 23, 2026
    Hook
    Flat Premise · “rank our Charli XCX VIBES suit snatch”
    Goal
    Authority
    Ask
    Comment
    Length
    0:56
    1.5M views0:56
  7. Views
    1.1M · as of Oct 20, 2026
    Hook
    Music Only
    Goal
    Authority
    Made by
    In-House
    Length
    0:16
    1.1M views0:16
  8. Lean not to my own lovely city, and

    Views
    498.3K · as of Oct 20, 2026
    Hook
    Flat Premise · “Lean not to my own lovely city, and”
    Goal
    Authority + Brand Seeding
    Made by
    In-House
    Length
    0:35 · 0 cuts
    498.3K views0:35
    Series · 5 of 9
  9. WE ARE FAR TOO FOCUSED ON OUR OWN LITTLE THING RATHER THAN FURTHERING

    Views
    125.9K · as of Oct 20, 2026
    Hook
    Breaking News · “WE ARE FAR TOO FOCUSED ON OUR OWN LITTLE THING RATHER THAN FURTHERING”
    Goal
    Hard Promotion + Authority → Event
    Made by
    In-House
    Length
    1:01 · 23 cuts
    125.9K views1:01
  10. Views
    6.2M · as of Oct 23, 2026
    Hook
    Ambient & ASMR
    Goal
    Authority
    Made by
    In-House
    Length
    0:10
    6.2M views0:10
  11. WHAT HAIR TREND SHOULD BE BANNED

    Views
    5.8M · as of Oct 20, 2026
    Hook
    Question · “WHAT HAIR TREND SHOULD BE BANNED”
    Goal
    Lifestyle & Culture + Authority
    Made by
    In-House
    Length
    1:28
    5.8M views1:28
  12. I think I'm kinda done with the Blonde... so what should we do next?

    Views
    134.7K · as of Oct 20, 2026
    Hook
    Question · “I think I'm kinda done with the Blonde... so what should we do next?”
    Goal
    Hard Promotion + Authority
    Made by
    In-House
    Length
    0:25
    134.7K views0:25
  13. Last month, my coffee shop pulled over 5,000 shots of espresso, and what I'm about to tell you might actually cost me thousands of dollars

    Views
    137.9K · as of Oct 20, 2026
    Hook
    Stat Drop · “Last month, my coffee shop pulled over 5,000 shots of espresso, and what I'm about to tell you might actually cost me thousands of dollars”
    Goal
    Value + Lifestyle & Culture + Authority
    Made by
    Staff
    Length
    2:03 · 39 cuts
    137.9K views2:03
    Series · 4 of 4
  14. So you've joined me here on the rear delt pec fly machine. So there's two different

    Views
    187.8K · as of Oct 19, 2026
    Hook
    Flat Premise · “So you've joined me here on the rear delt pec fly machine. So there's two different”
    Goal
    Value + Authority → Core Offer
    Made by
    Staff
    Length
    0:59 · 4 cuts
    187.8K views0:59
    Series · 2 of 14
  15. Hey, welcome to Marg River Roasting Co. Let's show you around. All

    Views
    50.9K · as of Oct 20, 2026
    Hook
    Flat Premise · “Hey, welcome to Marg River Roasting Co. Let's show you around. All”
    Goal
    Hard Promotion + Off-Platform Traffic + Authority
    Ask
    Link
    Made by
    Staff
    Length
    0:33 · 2 cuts
    50.9K views0:33
  16. What is MONTE Texture Tool?

    Views
    2.6M · as of Oct 23, 2026
    Hook
    Stop Doing X · “What is MONTE Texture Tool?”
    Goal
    Authority
    Length
    0:44
    2.6M views0:44
  17. pov: bakery owner in Sydney “6am-4pm” shift

    Views
    6.1M · as of Oct 20, 2026
    Hook
    Music Only · “pov: bakery owner in Sydney “6am-4pm” shift”
    Goal
    Authority + Series Retention
    Made by
    In-House
    Length
    1:38
    6.1M views1:38
  18. HOW TO STEAM MILK & POUR A ROSEY · HOW TO MAKE A ... "I'll show you how to make a rosin. Look at that espresso."

    Views
    31.8K · as of Oct 20, 2026
    Hook
    Flat Premise · “HOW TO STEAM MILK & POUR A ROSEY · HOW TO MAKE A ... "I'll show you how to make a rosin. Look at that espresso."”
    Goal
    Value + Authority → App
    Made by
    Staff
    Length
    1:43 · 0 cuts
    31.8K views1:43
    Series · 1 of 4
  19. I was thinking of a buzz cut, but I know my hairline's kind of cooked

    Views
    26.3K · as of Oct 20, 2026
    Hook
    Confession · “I was thinking of a buzz cut, but I know my hairline's kind of cooked”
    Goal
    Hard Promotion + Authority
    Made by
    In-House
    Length
    0:33
    26.3K views0:33
  20. How to fill out Form W-4: Send this to your employees

    Views
    20.4K · as of Oct 23, 2026
    Hook
    Flat Premise · “How to fill out Form W-4: Send this to your employees”
    Goal
    Authority
    Length
    0:58
    20.4K views0:58
  21. POV: proof that my cat-eye obsession is real✨

    Views
    38.8K · as of Oct 20, 2026
    Hook
    Music Only · “POV: proof that my cat-eye obsession is real✨”
    Goal
    Hard Promotion + Authority
    Made by
    In-House
    Length
    0:09
    38.8K views0:09
  22. Me when someone asks for a skinny latte:

    Views
    20.4K · as of Oct 20, 2026
    Hook
    Text-Carried · “Me when someone asks for a skinny latte:”
    Goal
    Brand Campaign + Authority
    Made by
    Staff
    Length
    0:08 · 1 cut
    20.4K views0:08
    Series · 26 of 56
  23. My pasta guy. He's the best. I'm telling you, the finest product

    Views
    402 · as of Oct 18, 2026
    Hook
    Confession · “My pasta guy. He's the best. I'm telling you, the finest product”
    Goal
    Hard Promotion + Authority + Series Retention
    Made by
    Staff
    Length
    0:13 · 6 cuts
    402 views0:13
  24. We don't touch this one cause it's hot and it'll burn you

    Views
    29.4K · as of Oct 20, 2026
    Hook
    Text-Carried · “We don't touch this one cause it's hot and it'll burn you”
    Goal
    Brand Campaign + Authority
    Made by
    Staff
    Length
    0:09 · 1 cut
    29.4K views0:09
  25. What's your controversial take on breakfast? I think sweet cream cheese on a salty

    Views
    475.5K · as of Oct 20, 2026
    Hook
    Stop Doing X · “What's your controversial take on breakfast? I think sweet cream cheese on a salty”
    Goal
    Authority
    Made by
    Staff
    Length
    0:37 · 10 cuts
    475.5K views0:37
    Series · 9 of 16
  26. Let's make lasagna alla carbonara. Come on everybody!

    Views
    916.2K · as of Oct 20, 2026
    Hook
    Face First · “Let's make lasagna alla carbonara. Come on everybody!”
    Goal
    Brand Campaign + Authority
    Made by
    In-House
    Length
    1:05
    916.2K views1:05
  27. Freddy, that just came out? Yeah of course.

    Views
    7.7M · as of Oct 20, 2026
    Hook
    In Media Res · “Freddy, that just came out? Yeah of course.”
    Goal
    Lifestyle & Culture + Authority
    Made by
    In-House
    Length
    1:04
    7.7M views1:04
  28. What this worship song says about you

    Views
    10.5K · as of Oct 20, 2026
    Hook
    Face First · “What this worship song says about you”
    Goal
    Value + Authority
    Length
    0:08 · 1 cut
    10.5K views0:08
  29. Think burpees are tough? Athletes can do over 80 burpee broad jumps in a single race.

    Views
    6.5K · as of Oct 19, 2026
    Hook
    Question · “Think burpees are tough? Athletes can do over 80 burpee broad jumps in a single race.”
    Goal
    Value + Hard Promotion + Authority → Class or Service
    Ask
    Link
    Made by
    Staff
    Length
    0:38 · 4 cuts
    6.5K views0:38
    Series · 4 of 7
  30. Hey Eric? Yeah. Why are our sandwiches so big?

    Views
    306.6K · as of Oct 20, 2026
    Hook
    In Media Res · “Hey Eric? Yeah. Why are our sandwiches so big?”
    Goal
    Value + Authority
    Made by
    In-House
    Length
    2:29
    306.6K views2:29
  31. Views
    31.3K · as of Oct 20, 2026
    Hook
    Ambient & ASMR
    Goal
    Lifestyle & Culture + Authority
    Made by
    Staff
    Length
    0:57 · 15 cuts
    31.3K views0:57
    Series · 6 of 72
  32. Yup, that's me. You're probably wondering how I got here.

    Views
    200.7K · as of Oct 20, 2026
    Hook
    Absurd Premise · “Yup, that's me. You're probably wondering how I got here.”
    Goal
    Lifestyle & Culture + Authority
    Made by
    In-House
    Length
    1:01
    200.7K views1:01
  33. Coffee facts that sound fake but are actually true

    Views
    25.6K · as of Oct 20, 2026
    Hook
    Flat Premise · “Coffee facts that sound fake but are actually true”
    Goal
    Brand Campaign + Authority
    Made by
    Staff
    Length
    0:29 · 13 cuts
    25.6K views0:29
    Series · 4 of 10
  34. Hi, can I get southern fried fish and chips meal please?

    Views
    1.4M · as of Oct 20, 2026
    Hook
    In Media Res · “Hi, can I get southern fried fish and chips meal please?”
    Goal
    Value + Authority
    Made by
    In-House
    Length
    1:07 · 16 cuts
    1.4M views1:07
    Series · 40 of 43
  35. "5am - 12am" as a cafe owner

    Views
    81.7K · as of Oct 20, 2026
    Hook
    Text-Carried · “"5am - 12am" as a cafe owner”
    Goal
    Lifestyle & Culture + Authority
    Ask
    Comment
    Made by
    Staff
    Length
    1:14 · 32 cuts
    81.7K views1:14
    Series · 2 of 4
  36. The patient said you can film

    Views
    6.6K · as of Oct 20, 2026
    Hook
    Music Only · “The patient said you can film”
    Goal
    Authority
    Made by
    In-House
    Length
    0:08
    6.6K views0:08
  37. There's something wrong with my order. Can I speak to somebody? Yeah, I'm the manager.

    Views
    169K · as of Oct 20, 2026
    Hook
    In Media Res · “There's something wrong with my order. Can I speak to somebody? Yeah, I'm the manager.”
    Goal
    Brand Campaign + Authority
    Made by
    In-House
    Length
    0:14 · 9 cuts
    169K views0:14
  38. SAY IT WITH ME: SUFFER FOR A LONG TIME

    Views
    49.3K · as of Oct 20, 2026
    Hook
    Flat Premise · “SAY IT WITH ME: SUFFER FOR A LONG TIME”
    Goal
    Hard Promotion + Authority
    Made by
    In-House
    Length
    1:46 · 1 cut
    49.3K views1:46
  39. Views
    30.6K · as of Oct 20, 2026
    Hook
    Music Only
    Goal
    Hard Promotion + Authority → Event
    Made by
    UGC
    Length
    0:14 · 0 cuts
    30.6K views0:14
    Series · 2 of 3
  40. WHO'S SOMEONE AT OUR CHURCH THAT'S A LEADER THAT WOULD NOT BE ON YOUR EMERGENCY CONTACT LIST?

    Views
    7.8K · as of Oct 20, 2026
    Hook
    Stop Doing X · “WHO'S SOMEONE AT OUR CHURCH THAT'S A LEADER THAT WOULD NOT BE ON YOUR EMERGENCY CONTACT LIST?”
    Goal
    Lifestyle & Culture + Authority
    Length
    0:32 · 13 cuts
    7.8K views0:32
  41. Nunca me permití sentir tristeza, ni bajón.

    Views
    145.1K · as of Oct 23, 2026
    Hook
    Confession · “Nunca me permití sentir tristeza, ni bajón.”
    Goal
    Off-Platform Traffic + Authority
    Made by
    In-House
    Length
    0:37
    145.1K views0:37
    Series · 3 of 16
  42. Starbucks doesn't go viral every Christmas season because of the red cups.

    Views
    5.6K · as of Oct 23, 2026
    Hook
    Breaking News · “Starbucks doesn't go viral every Christmas season because of the red cups.”
    Goal
    Value + Off-Platform Traffic + Authority
    Ask
    Comment
    Made by
    In-House
    Length
    1:34
    5.6K views1:34
    Series · 2 of 4
  43. Views
    58 · as of Oct 23, 2026
    Hook
    Music Only
    Goal
    Lifestyle & Culture + Authority
    Made by
    In-House
    Length
    0:09
    58 views0:09
  44. Okay dad... How do you make your garlic & cheese naan

    Views
    1.2M · as of Oct 20, 2026
    Hook
    Question · “Okay dad... How do you make your garlic & cheese naan”
    Goal
    Hard Promotion + Authority
    Made by
    In-House
    Length
    1:09 · 29 cuts
    1.2M views1:09
  45. How life feels when I finally find the best shade to match brows to my hair colour >>

    Views
    3.3K · as of Oct 20, 2026
    Hook
    Music Only · “How life feels when I finally find the best shade to match brows to my hair colour >>”
    Goal
    Authority
    Made by
    In-House
    Length
    0:16
    3.3K views0:16
  46. HAVE WE GOT A DEAL YES YOU HAVE YEAH WE HAVE A DEAL

    Views
    32 · as of Oct 23, 2026
    Hook
    In Media Res · “HAVE WE GOT A DEAL YES YOU HAVE YEAH WE HAVE A DEAL”
    Goal
    Authority
    Made by
    In-House
    Length
    0:42
    32 views0:42
  47. The reality of how we actually became co-founders

    Views
    2.2K · as of Oct 23, 2026
    Hook
    Absurd Premise · “The reality of how we actually became co-founders”
    Goal
    Brand Campaign + Authority
    Length
    0:23
    2.2K views0:23
  48. Hi, can I pay? Yeah of course you can. You can pay with Alexa.

    Views
    4.4K · as of Oct 23, 2026
    Hook
    Absurd Premise · “Hi, can I pay? Yeah of course you can. You can pay with Alexa.”
    Goal
    Brand Campaign + Authority
    Length
    0:15
    4.4K views0:15
  49. Views
    32.6K · as of Oct 23, 2026
    Hook
    Music Only
    Goal
    Value + Authority
    Made by
    In-House
    Length
    0:15
    32.6K views0:15
  50. The Bible: Sharper than any sword · YOU SEE · TELLS US IN HEBREWS

    Views
    1.6K · as of Oct 20, 2026
    Hook
    Stat Drop · “The Bible: Sharper than any sword · YOU SEE · TELLS US IN HEBREWS”
    Goal
    Value + Brand Campaign + Authority
    Length
    0:29 · 0 cuts
    1.6K views0:29
  51. HEY ZAY WHAT YEAR WERE YOU BORN

    Views
    23.9K · as of Oct 20, 2026
    Hook
    In Media Res · “HEY ZAY WHAT YEAR WERE YOU BORN”
    Goal
    Lifestyle & Culture + Authority
    Made by
    In-House
    Length
    0:27 · 8 cuts
    23.9K views0:27
  52. How can I allow the aftershock of the resurrection to really change

    Views
    1.9K · as of Oct 20, 2026
    Hook
    Stop Doing X · “How can I allow the aftershock of the resurrection to really change” said
    Goal
    Brand Campaign + Authority
    Length
    1:22 · 6 cuts
    1.9K views1:22
  53. What are you making Joline? I'm doing fish cake butty

    Views
    27.9K · as of Oct 20, 2026
    Hook
    Question · “What are you making Joline? I'm doing fish cake butty”
    Goal
    Authority
    Made by
    In-House
    Length
    1:01 · 9 cuts
    27.9K views1:01
  54. I HEARD YOUR PASTORS ARE REALLY COOL!

    Views
    2.8K · as of Oct 20, 2026
    Hook
    Music Only · “I HEARD YOUR PASTORS ARE REALLY COOL!”
    Goal
    Authority
    Made by
    In-House
    Length
    0:16 · 3 cuts
    2.8K views0:16
  55. Edit that out for the folks online, please.

    Views
    1.3K · as of Oct 20, 2026
    Hook
    Absurd Premise · “Edit that out for the folks online, please.”
    Goal
    Hard Promotion + Off-Platform Traffic + Authority
    Ask
    Watch Next
    Length
    0:41 · 0 cuts
    1.3K views0:41
    Series · 107 of 256
  56. HOW DOES THE PROSE CUSTOMIZATION PROCESS ACTUALLY WORK?

    Views
    259 · as of Oct 23, 2026
    Hook
    Question · “HOW DOES THE PROSE CUSTOMIZATION PROCESS ACTUALLY WORK?”
    Goal
    Value + Authority
    Length
    0:43
    259 views0:43
  57. We submitted an Offer in Compromise on your behalf.

    Views
    1M · as of Oct 23, 2026
    Hook
    Split Screen · “We submitted an Offer in Compromise on your behalf.”
    Goal
    Hard Promotion + Authority
    Made by
    In-House
    Length
    0:38
    1M views0:38
  58. WHAT'S THE FUNNIEST THING A KID HAS SAID TO YOU DURING A HAIRCUT

    Views
    5.7M · as of Oct 20, 2026
    Hook
    In Media Res · “WHAT'S THE FUNNIEST THING A KID HAS SAID TO YOU DURING A HAIRCUT”
    Goal
    Lifestyle & Culture + Authority
    Made by
    In-House
    Length
    0:58
    5.7M views0:58
  59. So if I'm ever on a phone call or recording a video,

    Views
    4.6M · as of Oct 23, 2026
    Hook
    Ambient & ASMR · “So if I'm ever on a phone call or recording a video,”
    Goal
    Authority
    Made by
    In-House
    Length
    0:29
    4.6M views0:29
  60. Views
    534.7K · as of Oct 20, 2026
    Hook
    Music Only
    Goal
    Hard Promotion + Authority
    Length
    0:19
    534.7K views0:19

The company it keeps

Often paired with

  • Beauty & Personal Care in 79 of 374
  • Contestable Claim in 84 of 374
  • Live Dialogue in 248 of 374
  • Face First in 122 of 374
  • Flat Premise in 59 of 374
  • Creator VO in 62 of 374
  • Fixed in 190 of 374
  • Emoji Stickers in 34 of 374

Who uses it most

More Goals

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