HubSpot Marketing

Are you struggling to write copy that actually sells?

Reach

5.7× usual · 8.2K views · as of Oct 23, 2026

Hook

Audience Callout · “Are you struggling to write copy that actually sells?”

Goal

Value

Ask

Watch Next

Made by

In-House

Length

1:31

OpenAI launched ChatGPT Work. And it's not a chatbot.

Reach

5.5× usual · 8K views · as of Oct 23, 2026

Hook

Breaking News · “OpenAI launched ChatGPT Work. And it's not a chatbot.”

Goal

Value

Ask

Comment

Length

1:15

Google's Year in Search video doesn't go viral every December just because it's reflective.

Reach

4.9× usual · 7.1K views · as of Oct 23, 2026

Hook

Withheld Secret · “Google's Year in Search video doesn't go viral every December just because it's reflective.”

Goal

Value

Ask

Watch Next

Length

1:51

So Meta quietly rolled out an update this year

Reach

4.4× usual · 6.4K views · as of Oct 23, 2026

Hook

Withheld Secret · “So Meta quietly rolled out an update this year”

Goal

Value + Off-Platform Traffic

Ask

Do It Now

Made by

In-House

Length

1:26

Starbucks doesn't go viral every Christmas season because of the red cups.

Reach

3.9× usual · 5.6K views · as of Oct 23, 2026

Hook

Breaking News · “Starbucks doesn't go viral every Christmas season because of the red cups.”

Goal

Value + Off-Platform Traffic + Authority

Ask

Comment

Made by

In-House

Length

1:34

Most brands are redesigning way too often,

Reach

3.6× usual · 5.2K views · as of Oct 23, 2026

Hook

Confession · “Most brands are redesigning way too often,”

Goal

Authority

Made by

In-House

Length

0:35

YouTube has a feature that can drive thousands of impressions for your business.

Reach

3.3× usual · 4.8K views · as of Oct 23, 2026

Hook

Withheld Secret · “YouTube has a feature that can drive thousands of impressions for your business.”

Goal

Value + Hard Promotion

Made by

In-House

Length

1:12

THERE'S 1 THING that AI users ALL GET WRONG

Reach

3.1× usual · 4.5K views · as of Oct 23, 2026

Hook

Breaking News · “THERE'S 1 THING that AI users ALL GET WRONG”

Goal

Authority

Made by

In-House

Length

0:59

There are a few places that we know LLMs are training

Reach

2.8× usual · 4K views · as of Oct 23, 2026

Hook

Withheld Secret · “There are a few places that we know LLMs are training”

Goal

Off-Platform Traffic

Ask

Watch Next

Made by

In-House

Length

0:42

If you saw this Instagram profile, would you stay?

Reach

2.8× usual · 4K views · as of Oct 23, 2026

Hook

Stop Doing X · “If you saw this Instagram profile, would you stay?”

Goal

Value + Off-Platform Traffic

Ask

Watch Next

Made by

In-House

Length

1:12

I SPENT 100$ on Reddit ads.

Reach

2.6× usual · 3.8K views · as of Oct 23, 2026

Hook

Withheld Secret · “I SPENT 100$ on Reddit ads.”

Goal

Value + Off-Platform Traffic

Ask

Watch Next

Length

0:41

Apple's holiday campaigns don't go viral every year just because they are emotional.

Reach

2.4× usual · 3.5K views · as of Oct 23, 2026

Hook

Withheld Secret · “Apple's holiday campaigns don't go viral every year just because they are emotional.”

Goal

Off-Platform Traffic + Authority

Made by

In-House

Length

1:51

If you are just using Claude and ChatGPT for text gen

Reach

2.4× usual · 3.4K views · as of Oct 23, 2026

Hook

In Media Res · “If you are just using Claude and ChatGPT for text gen”

Goal

Lifestyle & Culture + Authority

Ask

Watch Next

Made by

In-House

Length

0:28

We all know LinkedIn is the go-to platform for business owners

Reach

2.0× usual · 3K views · as of Oct 23, 2026

Hook

Flat Premise · “We all know LinkedIn is the go-to platform for business owners”

Goal

Value + Hard Promotion

Ask

Watch Next

Made by

In-House

Length

2:16

One piece of advice that I would give to folks building their style guide

Reach

1.6× usual · 2.3K views · as of Oct 23, 2026

Hook

Stat Drop · “One piece of advice that I would give to folks building their style guide”

Goal

Hard Promotion + Authority

Made by

In-House

Length

0:36

Should we do like a Sales Summer House?

Reach

1.2× usual · 1.8K views · as of Oct 23, 2026

Hook

Question · “Should we do like a Sales Summer House?”

Goal

Brand Campaign + Off-Platform Traffic + Series Retention

Ask

Watch Next

Made by

In-House

Length

0:24

YOUR HubSpot CRM ALREADY KNOWS MORE ABOUT YOUR CUSTOMERS THAN YOU DO.

Reach

1.1× usual · 1.6K views · as of Oct 23, 2026

Hook

Breaking News · “YOUR HubSpot CRM ALREADY KNOWS MORE ABOUT YOUR CUSTOMERS THAN YOU DO.”

Goal

Hard Promotion

Made by

In-House

Length

0:39

The most important debate in AI right now is

Reach

1.0× usual · 1.4K views · as of Oct 23, 2026

Hook

Withheld Secret · “The most important debate in AI right now is”

Goal

Lifestyle & Culture

Made by

In-House

Length

1:01

While most remote team activities are cringe, they are forced family fun.

Reach

0.8× usual · 1.2K views · as of Oct 23, 2026

Hook

Breaking News · “While most remote team activities are cringe, they are forced family fun.”

Goal

Lifestyle & Culture + Off-Platform Traffic

Ask

Watch Next

Length

0:37

The CEOs of Anthropic and OpenAI both just called for the slowdown

Reach

0.8× usual · 1.2K views · as of Oct 23, 2026

Hook

Withheld Secret · “The CEOs of Anthropic and OpenAI both just called for the slowdown”

Goal

Lifestyle & Culture

Made by

In-House

Length

1:02

Forget AI strategy. I asked marketers what they actually use AI for.

Reach

0.8× usual · 1.1K views · as of Oct 23, 2026

Hook

Withheld Secret · “Forget AI strategy. I asked marketers what they actually use AI for.”

Goal

Brand Campaign

Made by

In-House

Length

1:10

I asked marketers what they would do if AI takes over the world.

Reach

0.7× usual · 1.1K views · as of Oct 23, 2026

Hook

Stop Doing X · “I asked marketers what they would do if AI takes over the world.”

Goal

Lifestyle & Culture

Made by

In-House

Length

1:00

This is Cody. Back in 2016, he and his college football teammate from USC quit their jobs

Reach

0.6× usual · 919 views · as of Oct 23, 2026

Hook

Withheld Secret · “This is Cody. Back in 2016, he and his college football teammate from USC quit their jobs”

Goal

Hard Promotion + Series Retention

Ask

Link

Made by

In-House

Length

0:51