Sets up a common belief or standard advice to overturn it — "stop doing X", "actually it's the opposite".
9 Shorts · 4 businesses · Audio
Contestable ClaimCTAs & Mechanics: A ranking, verdict, or list entry engineered to be arguable — a one-point spread, a broken countdownKaraoke CaptionsElements: Captions revealed one word or chunk at a time in sync with speech, including highlight styles — not full linesLive DialogueVoice: Real on-camera or on-location dialogue recorded at the scene — not a performed multi-character skitChallenge & DareCTAs & Mechanics: Frames the content as a dare for the viewer to complete, replicate, or measure themselves againstAsk an ExpertGoals: A staff expert answers one question in a Q&A formatAuthorityGoals: Positions the account or its people as experts — proof, credentials, results — with no offer or askSelfieFormats: Creator holds or props the camera on themselves: arm's-length phone, walk-and-talk, selfie-cam skitsFixedFormats: A camera that does not move, tripod or propped, whether or not anyone addresses it; not handheld
Opens with: Stop Doing X
What's your controversial take on breakfast? I think sweet cream cheese on a salty
Reach
15× usual · 475.5K views · as of Oct 20, 2026
Hook
Stop Doing X · “What's your controversial take on breakfast? I think sweet cream cheese on a salty”
Goal
Authority
Made by
Staff
Length
0:37 · 10 cuts
Open
Join for free to saveCopy a prompt that writes a Short like this one
15× their usualViews ÷ the business’s median views over 12 months (31.2K): this post drew 15× what it usually gets0:37