Question hook examples

Can I get an iced cappuccino please? · Why do baristas hate

Reach

176× usual · 1.7M views · as of Oct 20, 2026

Hook

Question · “Can I get an iced cappuccino please? · Why do baristas hate”

Goal

Brand Campaign + Lifestyle & Culture

Ask

Comment

Made by

Staff

Length

0:24 · 2 cuts

BRAZIL · What sound does a timer make?

Reach

25× usual · 26.6K views · as of Oct 20, 2026

Hook

Question · “BRAZIL · What sound does a timer make?”

Goal

Lifestyle & Culture

Made by

Staff

Length

0:30 · 7 cuts

what's the weirdest drink order you've gotten recently?

Reach

18× usual · 561.2K views · as of Oct 20, 2026

Hook

Question · “what's the weirdest drink order you've gotten recently?”

Goal

Brand Campaign

Made by

Staff

Length

0:26 · 7 cuts

Think burpees are tough? Athletes can do over 80 burpee broad jumps in a single race.

Reach

13× usual · 6.5K views · as of Oct 19, 2026

Hook

Question · “Think burpees are tough? Athletes can do over 80 burpee broad jumps in a single race.”

Goal

Value + Hard Promotion + Authority → Class or Service

Ask

Link

Made by

Staff

Length

0:38 · 4 cuts

Who doesn't love a frittata? And this is one of my absolute favourites.

Reach

3.2× usual · 6.4K views · as of Oct 19, 2026

Hook

Question · “Who doesn't love a frittata? And this is one of my absolute favourites.”

Goal

Value + Hard Promotion

Ask

Do It Now

Made by

In-House

Length

0:38 · 5 cuts

What's the weirdest drink order you've gotten recently?

Reach

11× usual · 329.3K views · as of Oct 20, 2026

Hook

Question · “What's the weirdest drink order you've gotten recently?”

Goal

Value + Lifestyle & Culture

Made by

Staff

Length

0:40 · 17 cuts

Are you starting out at the gym or you have questions on how [to actually structure your workout properly]

Reach

5.0× usual · 2.5K views · as of Oct 19, 2026

Hook

Question · “Are you starting out at the gym or you have questions on how [to actually structure your workout properly]”

Goal

Value + Authority

Made by

Staff

Length

1:22 · 9 cuts

Are you allowed to tell the Home Alone story then? I don't know. Chris Columbus

Reach

3.2× usual · 3.4K views · as of Oct 20, 2026

Hook

Question · “Are you allowed to tell the Home Alone story then? I don't know. Chris Columbus”

Goal

Brand Campaign + Off-Platform Traffic

Length

0:48 · 7 cuts

How to use the adjustable bench · I'm sure you've seen one of these before, but did you know it's such a versatile piece of kit?

Reach

2.0× usual · 4K views · as of Oct 19, 2026

Hook

Question · “How to use the adjustable bench · I'm sure you've seen one of these before, but did you know it's such a versatile piece of kit?”

Goal

Value + Brand Seeding

Made by

Staff

Length

0:37 · 4 cuts

HOW WE DECIDE HOW TO BREW COFFEES · Have you ever wondered how cafes choose which way to brew their coffee?

Reach

1.0× usual · 9.5K views · as of Oct 20, 2026

Hook

Question · “HOW WE DECIDE HOW TO BREW COFFEES · Have you ever wondered how cafes choose which way to brew their coffee?” on screen

Goal

Value + Hard Promotion + Authority

Made by

Staff

Length

1:02 · 10 cuts

what was the most popular drink over the weekend?

Reach

5.2× usual · 162.7K views · as of Oct 20, 2026

Hook

Question · “what was the most popular drink over the weekend?”

Goal

Brand Campaign

Made by

Staff

Length

0:29 · 12 cuts

While doing dumbbell rows, do you feel more on the biceps instead of your back?

Reach

2.5× usual · 1.2K views · as of Oct 19, 2026

Hook

Question · “While doing dumbbell rows, do you feel more on the biceps instead of your back?”

Goal

Value + Authority + Brand Seeding → Class or Service

Made by

Staff

Length

0:44 · 4 cuts

Guys, today we finally found out who the strongest sibling is. Luckily, we both signed up to...

Reach

1.6× usual · 3.2K views · as of Oct 19, 2026

Hook

Question · “Guys, today we finally found out who the strongest sibling is. Luckily, we both signed up to...” said

Goal

Lifestyle & Culture + Brand Seeding → Core Offer

Made by

Creator Collab

Length

0:47 · 19 cuts

You've done a lot of the horror, the monster genres, those type of things.

Reach

1.0× usual · 1.1K views · as of Oct 20, 2026

Hook

Question · “You've done a lot of the horror, the monster genres, those type of things.”

Goal

Brand Campaign + Lifestyle & Culture + Off-Platform Traffic

Made by

In-House

Length

0:58 · 14 cuts

What's the weirdest drink order someone's ordered recently?

Reach

4.9× usual · 151.5K views · as of Oct 20, 2026

Hook

Question · “What's the weirdest drink order someone's ordered recently?”

Goal

Brand Campaign

Made by

Staff

Length

0:29 · 12 cuts

What's a Yoga class like at PureGym?

Reach

1.1× usual · 2.2K views · as of Oct 19, 2026

Hook

Question · “What's a Yoga class like at PureGym?”

Goal

Value + Hard Promotion → Class or Service

Made by

Staff

Length

0:17 · 5 cuts

Do you start with the character first? Like your main character is Kyler, right?

Reach

1.0× usual · 1.1K views · as of Oct 20, 2026

Hook

Question · “Do you start with the character first? Like your main character is Kyler, right?”

Goal

Off-Platform Traffic + Series Retention

Made by

In-House

Length

0:46 · 5 cuts

What's the weirdest thing someone's ordered recently?

Reach

4.4× usual · 135.8K views · as of Oct 20, 2026

Hook

Question · “What's the weirdest thing someone's ordered recently?”

Goal

Value + Brand Campaign + Lifestyle & Culture

Made by

Staff

Length

1:03 · 20 cuts

Who doesn't love a frittata? And this is one of my absolute favourites.

Reach

0.8× usual · 1.7K views · as of Oct 19, 2026

Hook

Question · “Who doesn't love a frittata? And this is one of my absolute favourites.”

Goal

Value + Off-Platform Traffic

Ask

Do It Now

Made by

Creator Collab

Length

0:38 · 5 cuts

What's the weirdest drink order someone's gotten recently?

Reach

3.3× usual · 102.8K views · as of Oct 20, 2026

Hook

Question · “What's the weirdest drink order someone's gotten recently?”

Goal

Lifestyle & Culture + Series Retention

Made by

Staff

Length

0:41 · 14 cuts

What surprises people most when they come here?

Reach

1.6× usual · 50.9K views · as of Oct 20, 2026

Hook

Question · “What surprises people most when they come here?”

Goal

Hard Promotion + Lifestyle & Culture

Ask

Do It Now

Made by

Staff

Length

1:07 · 26 cuts