Talking Head video examples

Call me crazy, but there's only one right way to make an iced latte. Let me tell

Reach

261× usual · 2.5M views · as of Oct 20, 2026

Hook

Breaking News · “Call me crazy, but there's only one right way to make an iced latte. Let me tell”

Goal

Value + Authority

Made by

Staff

Length

0:31 · 5 cuts

Expecting no customers due to the extremely hot weather...

Reach

18× usual · 46.4K views · as of Oct 20, 2026

Hook

Text-Carried · “Expecting no customers due to the extremely hot weather...”

Goal

Lifestyle & Culture

Made by

Staff

Length

0:11 · 2 cuts

Are you starting out at the gym or you have questions on how [to actually structure your workout properly]

Reach

5.0× usual · 2.5K views · as of Oct 19, 2026

Hook

Question · “Are you starting out at the gym or you have questions on how [to actually structure your workout properly]”

Goal

Value + Authority

Made by

Staff

Length

1:22 · 9 cuts

seeing if my dunkin dad can taste the difference between our black raspberry chip

Reach

4.7× usual · 144.8K views · as of Oct 20, 2026

Hook

Flat Premise · “seeing if my dunkin dad can taste the difference between our black raspberry chip”

Goal

Lifestyle & Culture + Authority

Made by

Staff

Length

0:39 · 17 cuts

Are you allowed to tell the Home Alone story then? I don't know. Chris Columbus

Reach

3.2× usual · 3.4K views · as of Oct 20, 2026

Hook

Question · “Are you allowed to tell the Home Alone story then? I don't know. Chris Columbus”

Goal

Brand Campaign + Off-Platform Traffic

Length

0:48 · 7 cuts

How to use the adjustable bench · I'm sure you've seen one of these before, but did you know it's such a versatile piece of kit?

Reach

2.0× usual · 4K views · as of Oct 19, 2026

Hook

Question · “How to use the adjustable bench · I'm sure you've seen one of these before, but did you know it's such a versatile piece of kit?”

Goal

Value + Brand Seeding

Made by

Staff

Length

0:37 · 4 cuts

Hey! You guys do that really cool latte art, right? Oh, yeah, yeah.

Reach

1.5× usual · 2.1K views · as of Oct 20, 2026

Hook

In Media Res · “Hey! You guys do that really cool latte art, right? Oh, yeah, yeah.”

Goal

Brand Campaign + Lifestyle & Culture + Authority

Made by

Staff

Length

0:57 · 21 cuts

What the heck are you doing? I'm making coffee. With...

Reach

1.4× usual · 1.8K views · as of Oct 20, 2026

Hook

Stop Doing X · “What the heck are you doing? I'm making coffee. With...”

Goal

Value → App

Ask

Link

Made by

In-House

Length

0:31 · 16 cuts

Ah, yeah, it was going to come a time when Jesus was on the cross,

Reach

0.5× usual · 3.6K views · as of Oct 20, 2026

Hook

Face First · “Ah, yeah, it was going to come a time when Jesus was on the cross,”

Goal

Value + Lifestyle & Culture → Event

Length

0:17 · 0 cuts

Can I get an iced cappuccino please? · Why do baristas hate

Reach

176× usual · 1.7M views · as of Oct 20, 2026

Hook

Question · “Can I get an iced cappuccino please? · Why do baristas hate”

Goal

Brand Campaign + Lifestyle & Culture

Ask

Comment

Made by

Staff

Length

0:24 · 2 cuts

What's the weirdest thing someone's ordered recently?

Reach

4.4× usual · 135.8K views · as of Oct 20, 2026

Hook

Question · “What's the weirdest thing someone's ordered recently?”

Goal

Value + Brand Campaign + Lifestyle & Culture

Made by

Staff

Length

1:03 · 20 cuts

Something I'd never order myself as a barista

Reach

3.8× usual · 9.9K views · as of Oct 20, 2026

Hook

Confession · “Something I'd never order myself as a barista”

Goal

Brand Campaign + Lifestyle & Culture + Brand Seeding

Made by

Staff

Length

0:17 · 0 cuts

Hi, my name is Omari. I'm a personal trainer here at Good Life Heartland.

Reach

1.9× usual · 939 views · as of Oct 19, 2026

Hook

Stat Drop · “Hi, my name is Omari. I'm a personal trainer here at Good Life Heartland.”

Goal

Value + Hard Promotion + Authority → Class or Service

Made by

Staff

Length

0:35 · 2 cuts

What's a Hyrox class like at PureGym?

Reach

1.5× usual · 3.1K views · as of Oct 19, 2026

Hook

Text-Carried · “What's a Hyrox class like at PureGym?”

Goal

Value + Hard Promotion → Class or Service, App

Ask

Link

Made by

Staff

Length

0:16 · 5 cuts

Our goal was to open a cafe. I mean, like I think most people, they

Reach

1.1× usual · 1.2K views · as of Oct 20, 2026

Hook

Confession · “Our goal was to open a cafe. I mean, like I think most people, they”

Goal

Lifestyle & Culture + Off-Platform Traffic + Authority

Made by

Staff

Length

0:47 · 10 cuts

How are you going to replace your income?

Reach

0.8× usual · 1K views · as of Oct 20, 2026

Hook

Text-Carried · “How are you going to replace your income?”

Goal

Brand Campaign + Series Retention

Ask

Link

Made by

Staff

Length

0:15 · 0 cuts

YOU SHOULD REPLACE LATTES WITH CORTADOS · I replaced my at-home latte with a cortado, and this is why.

Reach

13× usual · 119.8K views · as of Oct 20, 2026

Hook

Confession · “YOU SHOULD REPLACE LATTES WITH CORTADOS · I replaced my at-home latte with a cortado, and this is why.”

Goal

Value + Authority

Made by

Creator Collab

Length

0:48 · 6 cuts

The most misunderstood drink on the menu is a skinny latte. Skinny.

Reach

1.9× usual · 4.9K views · as of Oct 20, 2026

Hook

Stop Doing X · “The most misunderstood drink on the menu is a skinny latte. Skinny.”

Goal

Value + Authority

Made by

Staff

Length

0:25 · 13 cuts

What got you interested in what he's interested in on the roasting side?

Reach

1.1× usual · 1.2K views · as of Oct 20, 2026

Hook

In Media Res · “What got you interested in what he's interested in on the roasting side?”

Goal

Lifestyle & Culture + Series Retention

Made by

In-House

Length

0:57 · 15 cuts

Hi, I'm Omari. I'm a Personal Trainer here at Good Life Heartland.

Reach

1.0× usual · 478 views · as of Oct 19, 2026

Hook

Stat Drop · “Hi, I'm Omari. I'm a Personal Trainer here at Good Life Heartland.”

Goal

Value + Authority + Series Retention → Core Offer, Class or Service

Made by

Staff

Length

0:28 · 3 cuts

If you aren't impressed with your at-home coffee, these are three reasons why.

Reach

4.6× usual · 43.6K views · as of Oct 20, 2026

Hook

Listicle Promise · “If you aren't impressed with your at-home coffee, these are three reasons why.” said

Goal

Lifestyle & Culture + Authority

Made by

Staff

Length

0:45 · 7 cuts

Do you start with the character first? Like your main character is Kyler, right?

Reach

1.0× usual · 1.1K views · as of Oct 20, 2026

Hook

Question · “Do you start with the character first? Like your main character is Kyler, right?”

Goal

Off-Platform Traffic + Series Retention

Made by

In-House

Length

0:46 · 5 cuts

This is why your coffee at home never tastes the same as when you come here

Reach

0.7× usual · 1.9K views · as of Oct 20, 2026

Hook

Payoff Promise · “This is why your coffee at home never tastes the same as when you come here”

Goal

Hard Promotion + Authority → Core Offer

Ask

Do It Now

Made by

Staff

Length

0:29 · 7 cuts

On behalf of me and everyone here at Markham Bullock and McAllen, we're wishing everyone

Reach

0.7× usual · 335 views · as of Oct 19, 2026

Hook

Face First · “On behalf of me and everyone here at Markham Bullock and McAllen, we're wishing everyone”

Goal

Lifestyle & Culture

Made by

Staff

Length

0:38 · 8 cuts

Here are three tips from a barista that you should know at home. One,

Reach

4.1× usual · 38.7K views · as of Oct 20, 2026

Hook

Listicle Promise · “Here are three tips from a barista that you should know at home. One,” said

Goal

Value + Lifestyle & Culture + Authority

Ask

Do It Now

Made by

Staff

Length

0:48 · 9 cuts

What's my GoodLife? · My Good Life is seeing

Reach

0.4× usual · 186 views · as of Oct 19, 2026

Hook

Motion Cold-Open · “What's my GoodLife? · My Good Life is seeing”

Goal

Lifestyle & Culture + Authority

Made by

Staff

Length

0:41 · 14 cuts

This is the only way to make a perfect latte. Use syrups

Reach

2.2× usual · 20.9K views · as of Oct 20, 2026

Hook

Payoff Promise · “This is the only way to make a perfect latte. Use syrups”

Goal

Value + Hard Promotion + Authority

Made by

Staff

Length

0:26 · 4 cuts

My name is Dani. I am 27, soon to be 28 years old

Reach

0.3× usual · 150 views · as of Oct 19, 2026

Hook

Flat Premise · “My name is Dani. I am 27, soon to be 28 years old”

Goal

Hard Promotion + Authority + Series Retention → Class or Service

Made by

Staff

Length

2:19 · 17 cuts

THE BEST STRAWBERRY MATCHA · This is our best selling matcha every single year, and this is how we make it.

Reach

1.0× usual · 9.8K views · as of Oct 20, 2026

Hook

Payoff Promise · “THE BEST STRAWBERRY MATCHA · This is our best selling matcha every single year, and this is how we make it.”

Goal

Value + Hard Promotion

Ask

Link

Made by

Staff

Length

0:41 · 6 cuts

HOW WE DECIDE HOW TO BREW COFFEES · Have you ever wondered how cafes choose which way to brew their coffee?

Reach

1.0× usual · 9.5K views · as of Oct 20, 2026

Hook

Question · “HOW WE DECIDE HOW TO BREW COFFEES · Have you ever wondered how cafes choose which way to brew their coffee?” on screen

Goal

Value + Hard Promotion + Authority

Made by

Staff

Length

1:02 · 10 cuts

I replaced dark roasts with light roasts and here's why.

Reach

0.6× usual · 6.1K views · as of Oct 20, 2026

Hook

Confession · “I replaced dark roasts with light roasts and here's why.” said

Goal

Value + Off-Platform Traffic + Authority

Made by

Staff

Length

0:34 · 5 cuts