Face First hook examples

Arm's-length talking head, face crowding the frame, speaking straight to camera in a real location — not a tripod head with graphics.

71 Shorts · 10 businesses · Visual

FixedLive DialogueTalking HeadBlock CaptionsAuthorityContestable ClaimStaffHealth & Fitness
  1. Opens with: Face First

    Call me crazy, but there's only one right way to make an iced latte. Let me tell

    Reach
    261× usual · 2.5M views · as of Oct 20, 2026
    Hook
    Breaking News · “Call me crazy, but there's only one right way to make an iced latte. Let me tell”
    Goal
    Value + Authority
    Made by
    Staff
    Length
    0:31 · 5 cuts
    261× their usual0:31
    Series · 2 of 3
  2. Opens with: Face First

    So you've joined me here on the rear delt pec fly machine. So there's two different

    Reach
    92× usual · 187.8K views · as of Oct 19, 2026
    Hook
    Flat Premise · “So you've joined me here on the rear delt pec fly machine. So there's two different”
    Goal
    Value + Authority → Core Offer
    Made by
    Staff
    Length
    0:59 · 4 cuts
    92× their usual0:59
    Series · 2 of 14
  3. Opens with: Face First

    how do you get so many tips?

    Reach
    26× usual · 28.1K views · as of Oct 20, 2026
    Hook
    Text-Carried · “how do you get so many tips?”
    Goal
    Brand Campaign + Lifestyle & Culture
    Made by
    Staff
    Length
    0:09 · 3 cuts
    26× their usual0:09
    Series · 30 of 56
  4. Opens with: Face First

    HOW TO STEAM MILK & POUR A ROSEY · HOW TO MAKE A ... "I'll show you how to make a rosin. Look at that espresso."

    Reach
    22× usual · 31.8K views · as of Oct 20, 2026
    Hook
    Flat Premise · “HOW TO STEAM MILK & POUR A ROSEY · HOW TO MAKE A ... "I'll show you how to make a rosin. Look at that espresso."”
    Goal
    Value + Authority → App
    Ask
    Follow
    Made by
    Staff
    Length
    1:43 · 0 cuts
    22× their usual1:43
    Series · 1 of 4
  5. Opens with: Face First

    PRE

    Reach
    20× usual · 135K views · as of Oct 20, 2026
    Hook
    Music Only · “PRE” on screen
    Goal
    Lifestyle & Culture + Brand Seeding
    Made by
    In-House
    Length
    0:10 · 0 cuts
    20× their usual0:10
  6. Opens with: Face First

    When the customer is saying their order at a perfect pace and in the order that the screen goes 😩

    Reach
    14× usual · 35.8K views · as of Oct 20, 2026
    Hook
    In Media Res · “When the customer is saying their order at a perfect pace and in the order that the screen goes 😩”
    Goal
    Lifestyle & Culture
    Made by
    Staff
    Length
    0:07 · 0 cuts
    14× their usual0:07
    Series · 24 of 30
  7. Opens with: Face First

    Think burpees are tough? Athletes can do over 80 burpee broad jumps in a single race.

    Reach
    13× usual · 6.5K views · as of Oct 19, 2026
    Hook
    Question · “Think burpees are tough? Athletes can do over 80 burpee broad jumps in a single race.”
    Goal
    Value + Hard Promotion + Authority → Class or Service
    Ask
    Link
    Made by
    Staff
    Length
    0:38 · 4 cuts
    13× their usual0:38
    Series · 4 of 7
  8. Opens with: Face First

    What's the weirdest drink order you've gotten recently?

    Reach
    11× usual · 329.3K views · as of Oct 20, 2026
    Hook
    Question · “What's the weirdest drink order you've gotten recently?”
    Goal
    Value + Lifestyle & Culture
    Made by
    Staff
    Length
    0:40 · 17 cuts
    11× their usual0:40
    Series · 10 of 13
  9. Opens with: Face First

    Come with me as I check on the status of the build-out of the coffee shop. Hi,

    Reach
    1.7× usual · 2.3K views · as of Oct 20, 2026
    Hook
    Flat Premise · “Come with me as I check on the status of the build-out of the coffee shop. Hi,”
    Goal
    Off-Platform Traffic + Authority + Series Retention
    Ask
    Link
    Made by
    Staff
    Length
    0:39 · 21 cuts
    1.7× their usual0:39
    Series · 3 of 9
  10. Opens with: Face First

    pov you restart the song again because you took too long to get in position

    Reach
    1.2× usual · 4.9K views · as of Oct 18, 2026
    Hook
    Text-Carried · “pov you restart the song again because you took too long to get in position”
    Goal
    Brand Campaign + Lifestyle & Culture
    Made by
    UGC
    Length
    0:08 · 0 cuts
    1.2× their usual0:08
  11. Opens with: Face First

    Can I get an iced cappuccino please? · Why do baristas hate

    Reach
    176× usual · 1.7M views · as of Oct 20, 2026
    Hook
    Question · “Can I get an iced cappuccino please? · Why do baristas hate”
    Goal
    Brand Campaign + Lifestyle & Culture
    Ask
    Comment
    Made by
    Staff
    Length
    0:24 · 2 cuts
    176× their usual0:24
    Series · 5 of 6
  12. Opens with: Face First

    BRAZIL · What sound does a timer make?

    Reach
    25× usual · 26.6K views · as of Oct 20, 2026
    Hook
    Question · “BRAZIL · What sound does a timer make?”
    Goal
    Lifestyle & Culture
    Made by
    Staff
    Length
    0:30 · 7 cuts
    25× their usual0:30
    Series · 48 of 56
  13. Opens with: Face First

    Are you sitting in or taking away? · Yes

    Reach
    12× usual · 32.1K views · as of Oct 20, 2026
    Hook
    Text-Carried · “Are you sitting in or taking away? · Yes”
    Goal
    Value + Lifestyle & Culture
    Made by
    Staff
    Length
    0:11 · 6 cuts
    12× their usual0:11
    Series · 26 of 30
  14. Opens with: Face First

    i haven't pooped in 3 days · what would you make to make me poop?

    Reach
    6.5× usual · 201.8K views · as of Oct 20, 2026
    Hook
    Breaking News · “i haven't pooped in 3 days · what would you make to make me poop?”
    Goal
    Value + Brand Campaign
    Made by
    Staff
    Length
    0:37 · 24 cuts
    6.5× their usual0:37
    Series · 11 of 13
  15. Opens with: Face First

    Are you starting out at the gym or you have questions on how [to actually structure your workout properly]

    Reach
    5.0× usual · 2.5K views · as of Oct 19, 2026
    Hook
    Question · “Are you starting out at the gym or you have questions on how [to actually structure your workout properly]”
    Goal
    Value + Authority
    Made by
    Staff
    Length
    1:22 · 9 cuts
    5.0× their usual1:22
    Series · 1 of 3
  16. Opens with: Face First

    Music He gave me that hand

    Reach
    4.3× usual · 29.5K views · as of Oct 20, 2026
    Hook
    Face First · “Music He gave me that hand”
    Goal
    Hard Promotion + Lifestyle & Culture + Brand Seeding
    Made by
    Staff
    Length
    0:09 · 0 cuts
    4.3× their usual0:09
    Series · 5 of 15
  17. Opens with: Face First

    If you're looking to build your back, here's three essential back exercises I

    Reach
    2.7× usual · 5.4K views · as of Oct 19, 2026
    Hook
    Flat Premise · “If you're looking to build your back, here's three essential back exercises I”
    Goal
    Value + Authority + Brand Seeding
    Made by
    Staff
    Length
    1:02 · 4 cuts
    2.7× their usual1:02
    Series · 6 of 15
  18. Opens with: Face First

    This is my mom and dad. They both want a job at my coffee shop

    Reach
    1.6× usual · 2.1K views · as of Oct 20, 2026
    Hook
    Flat Premise · “This is my mom and dad. They both want a job at my coffee shop”
    Goal
    Off-Platform Traffic + Authority
    Ask
    Link
    Made by
    Staff
    Length
    1:11 · 22 cuts
    1.6× their usual1:11
  19. Opens with: Face First

    Hey! You guys do that really cool latte art, right? Oh, yeah, yeah.

    Reach
    1.5× usual · 2.1K views · as of Oct 20, 2026
    Hook
    In Media Res · “Hey! You guys do that really cool latte art, right? Oh, yeah, yeah.”
    Goal
    Brand Campaign + Lifestyle & Culture + Authority
    Made by
    Staff
    Length
    0:57 · 21 cuts
    1.5× their usual0:57
    Series · 2 of 13
  20. Opens with: Face First

    LATTE VS AMERICANO · I replaced my lattes with Americanos and here's why. I've always enjoyed an iced latte,

    Reach
    82× usual · 774.7K views · as of Oct 20, 2026
    Hook
    Flat Premise · “LATTE VS AMERICANO · I replaced my lattes with Americanos and here's why. I've always enjoyed an iced latte,”
    Goal
    Value + Authority
    Made by
    Staff
    Length
    0:47 · 8 cuts
    82× their usual0:47
    Series · 10 of 12
  21. Opens with: Face First

    Me when someone asks for a skinny latte:

    Reach
    19× usual · 20.4K views · as of Oct 20, 2026
    Hook
    Text-Carried · “Me when someone asks for a skinny latte:”
    Goal
    Brand Campaign + Authority
    Made by
    Staff
    Length
    0:08 · 1 cut
    19× their usual0:08
    Series · 26 of 56
  22. Opens with: Face First

    Coffee facts that sound fake but are actually true

    Reach
    9.7× usual · 25.6K views · as of Oct 20, 2026
    Hook
    Flat Premise · “Coffee facts that sound fake but are actually true”
    Goal
    Brand Campaign + Authority
    Made by
    Staff
    Length
    0:29 · 13 cuts
    9.7× their usual0:29
    Series · 4 of 10
  23. Opens with: Face First

    Let's test our new spring drinks (but only one of them is making the menu)

    Reach
    4.9× usual · 151.5K views · as of Oct 20, 2026
    Hook
    Stop Doing X · “Let's test our new spring drinks (but only one of them is making the menu)”
    Goal
    Series Retention
    Ask
    Comment
    Made by
    Staff
    Length
    1:05 · 32 cuts
    4.9× their usual1:05
    Series · 2 of 5
  24. Opens with: Face First

    Think the skier just uses your arm muscles? Think again.

    Reach
    4.6× usual · 2.3K views · as of Oct 19, 2026
    Hook
    Stop Doing X · “Think the skier just uses your arm muscles? Think again.”
    Goal
    Value + Hard Promotion + Authority → Class or Service
    Ask
    Do It Now
    Made by
    Staff
    Length
    0:30 · 5 cuts
    4.6× their usual0:30
  25. Opens with: Face First

    (ASR flagged unreliable by classifier) possible words: "Get the Lord saved it, get"

    Reach
    3.8× usual · 26.2K views · as of Oct 20, 2026
    Hook
    In Media Res · “(ASR flagged unreliable by classifier) possible words: "Get the Lord saved it, get"”
    Goal
    Hard Promotion + Brand Seeding
    Made by
    In-House
    Length
    0:12 · 0 cuts
    3.8× their usual0:12
  26. Opens with: Face First

    What you doing for Valentine's Day?

    Reach
    2.1× usual · 4.2K views · as of Oct 19, 2026
    Hook
    Text-Carried · “What you doing for Valentine's Day?”
    Goal
    Brand Campaign + Lifestyle & Culture
    Made by
    Staff
    Length
    0:09 · 3 cuts
    2.1× their usual0:09
  27. Opens with: Face First

    POV: You put in your notice at your comfortable corporate job... to get very uncomfortable going all in on your dream.

    Reach
    1.2× usual · 1.6K views · as of Oct 20, 2026
    Hook
    Text-Carried · “POV: You put in your notice at your comfortable corporate job... to get very uncomfortable going all in on your dream.”
    Goal
    Brand Campaign + Authority
    Made by
    Staff
    Length
    0:10 · 4 cuts
    1.2× their usual0:10
    Series · 4 of 4
  28. Opens with: Face First

    hey can you finish this latte for me real quick?

    Reach
    16× usual · 17.6K views · as of Oct 20, 2026
    Hook
    Text-Carried · “hey can you finish this latte for me real quick?”
    Goal
    Lifestyle & Culture + Authority
    Made by
    Staff
    Length
    0:08 · 2 cuts
    16× their usual0:08
    Series · 1 of 56
  29. Opens with: Face First

    YOU SHOULD REPLACE LATTES WITH CORTADOS · I replaced my at-home latte with a cortado, and this is why.

    Reach
    13× usual · 119.8K views · as of Oct 20, 2026
    Hook
    Confession · “YOU SHOULD REPLACE LATTES WITH CORTADOS · I replaced my at-home latte with a cortado, and this is why.”
    Goal
    Value + Authority
    Made by
    Creator Collab
    Length
    0:48 · 6 cuts
    13× their usual0:48
    Series · 5 of 12
  30. Opens with: Face First

    A.I is going to take your job · Us: when?

    Reach
    7.8× usual · 20.5K views · as of Oct 20, 2026
    Hook
    Text-Carried · “A.I is going to take your job · Us: when?”
    Goal
    Brand Campaign + Lifestyle & Culture
    Made by
    Staff
    Length
    0:07 · 3 cuts
    7.8× their usual0:07
    Series · 6 of 30
  31. Opens with: Face First

    What's the weirdest thing someone's ordered recently?

    Reach
    4.4× usual · 135.8K views · as of Oct 20, 2026
    Hook
    Question · “What's the weirdest thing someone's ordered recently?”
    Goal
    Value + Brand Campaign + Lifestyle & Culture
    Made by
    Staff
    Length
    1:03 · 20 cuts
    4.4× their usual1:03
    Series · 13 of 13
  32. Opens with: Face First

    PT Explains: Progressive Overload · So progressive overload is a way to stimulate your muscle growth, increase your strength gains

    Reach
    3.5× usual · 1.7K views · as of Oct 19, 2026
    Hook
    Flat Premise · “PT Explains: Progressive Overload · So progressive overload is a way to stimulate your muscle growth, increase your strength gains”
    Goal
    Value + Authority → Class or Service
    Made by
    Staff
    Length
    0:32 · 10 cuts
    3.5× their usual0:32
    Series · 2 of 3
  33. Opens with: Face First

    How to use the adjustable bench · I'm sure you've seen one of these before, but did you know it's such a versatile piece of kit?

    Reach
    2.0× usual · 4K views · as of Oct 19, 2026
    Hook
    Question · “How to use the adjustable bench · I'm sure you've seen one of these before, but did you know it's such a versatile piece of kit?”
    Goal
    Value + Brand Seeding
    Made by
    Staff
    Length
    0:37 · 4 cuts
    2.0× their usual0:37
    Series · 8 of 14
  34. Opens with: Face First

    In the past three months, my coffee shop has sold over 30,000 cold brews...

    Reach
    1.2× usual · 1.6K views · as of Oct 20, 2026
    Hook
    Confession · “In the past three months, my coffee shop has sold over 30,000 cold brews...”
    Goal
    Value + Off-Platform Traffic
    Ask
    Link
    Made by
    Staff
    Length
    1:46 · 27 cuts
    1.2× their usual1:46
    Series · 3 of 4
  35. Opens with: Face First

    Ah, yeah, it was going to come a time when Jesus was on the cross,

    Reach
    0.5× usual · 3.6K views · as of Oct 20, 2026
    Hook
    Face First · “Ah, yeah, it was going to come a time when Jesus was on the cross,”
    Goal
    Value + Lifestyle & Culture → Event
    Length
    0:17 · 0 cuts
    0.5× their usual0:17
    Series · 3 of 3
  36. Opens with: Face First

    POV: we are cutting back on caffeine

    Reach
    16× usual · 16.9K views · as of Oct 20, 2026
    Hook
    Text-Carried · “POV: we are cutting back on caffeine”
    Goal
    Brand Campaign + Lifestyle & Culture
    Made by
    Staff
    Length
    0:08 · 1 cut
    16× their usual0:08
    Series · 25 of 56
  37. Opens with: Face First

    If I only had five minutes to make an iced coffee, this is exactly what I would make for myself.

    Reach
    8.2× usual · 77K views · as of Oct 20, 2026
    Hook
    Stat Drop · “If I only had five minutes to make an iced coffee, this is exactly what I would make for myself.”
    Goal
    Value + Hard Promotion + Authority
    Made by
    Staff
    Length
    0:47 · 4 cuts
    8.2× their usual0:47
  38. Opens with: Face First

    When a customer asks what's your favourite thing on the menu so you recommend the easiest thing to make

    Reach
    7.2× usual · 18.9K views · as of Oct 20, 2026
    Hook
    Text-Carried · “When a customer asks what's your favourite thing on the menu so you recommend the easiest thing to make”
    Goal
    Value + Authority
    Made by
    Staff
    Length
    0:07 · 3 cuts
    7.2× their usual0:07
    Series · 20 of 30
  39. Opens with: Face First

    Stop deadlifting with your back.

    Reach
    3.4× usual · 1.7K views · as of Oct 19, 2026
    Hook
    Breaking News · “Stop deadlifting with your back.” said
    Goal
    Value + Authority + Brand Seeding → Class or Service
    Made by
    Staff
    Length
    0:54 · 7 cuts
    3.4× their usual0:54
    Series · 2 of 4
  40. Opens with: Face First

    Coffee's disgusting. What would you make to change my mind?

    Reach
    2.5× usual · 78.1K views · as of Oct 20, 2026
    Hook
    Stop Doing X · “Coffee's disgusting. What would you make to change my mind?”
    Goal
    Hard Promotion
    Made by
    Staff
    Length
    0:55 · 12 cuts
    2.5× their usual0:55
    Series · 2 of 4
  41. Opens with: Face First

    So the leg press is a great piece of kit. I'm going to show you a couple of

    Reach
    1.9× usual · 3.9K views · as of Oct 19, 2026
    Hook
    Flat Premise · “So the leg press is a great piece of kit. I'm going to show you a couple of”
    Goal
    Value + Lifestyle & Culture + Authority → Core Offer
    Made by
    Staff
    Length
    0:31 · 1 cut
    1.9× their usual0:31
    Series · 4 of 14
  42. Opens with: Face First

    When you get scheduled with the talkaholic so all you have to do is make coffee

    Reach
    6.1× usual · 6.5K views · as of Oct 20, 2026
    Hook
    Text-Carried · “When you get scheduled with the talkaholic so all you have to do is make coffee”
    Goal
    Brand Campaign + Lifestyle & Culture
    Made by
    Staff
    Length
    0:07 · 0 cuts
    6.1× their usual0:07
    Series · 56 of 56
  43. Opens with: Face First

    If you aren't impressed with your at-home coffee, these are three reasons why.

    Reach
    4.6× usual · 43.6K views · as of Oct 20, 2026
    Hook
    Listicle Promise · “If you aren't impressed with your at-home coffee, these are three reasons why.” said
    Goal
    Lifestyle & Culture + Authority
    Made by
    Staff
    Length
    0:45 · 7 cuts
    4.6× their usual0:45
    Series · 2 of 3
  44. Opens with: Face First

    Something I'd never order myself as a barista

    Reach
    3.8× usual · 9.9K views · as of Oct 20, 2026
    Hook
    Confession · “Something I'd never order myself as a barista”
    Goal
    Brand Campaign + Lifestyle & Culture + Brand Seeding
    Made by
    Staff
    Length
    0:17 · 0 cuts
    3.8× their usual0:17
    Series · 7 of 10
  45. Opens with: Face First

    While doing dumbbell rows, do you feel more on the biceps instead of your back?

    Reach
    2.5× usual · 1.2K views · as of Oct 19, 2026
    Hook
    Question · “While doing dumbbell rows, do you feel more on the biceps instead of your back?”
    Goal
    Value + Authority + Brand Seeding → Class or Service
    Made by
    Staff
    Length
    0:44 · 4 cuts
    2.5× their usual0:44
    Series · 1 of 4
  46. Opens with: Face First

    Glute Superset · Here's a superset for you to try in your next glute workout.

    Reach
    1.9× usual · 3.8K views · as of Oct 19, 2026
    Hook
    Flat Premise · “Glute Superset · Here's a superset for you to try in your next glute workout.”
    Goal
    Value + Hard Promotion + Authority
    Made by
    Staff
    Length
    1:04 · 2 cuts
    1.9× their usual1:04
    Series · 4 of 15
  47. Opens with: Face First

    So both of our new shops are massively delayed and we finally have an update

    Reach
    0.6× usual · 17.9K views · as of Oct 20, 2026
    Hook
    Breaking News · “So both of our new shops are massively delayed and we finally have an update” said
    Goal
    Off-Platform Traffic + Series Retention
    Ask
    Watch Next
    Made by
    Staff
    Length
    0:47 · 16 cuts
    0.6× their usual0:47
  48. Opens with: Face First

    so come on superman, say your stupid line

    Reach
    4.4× usual · 4.7K views · as of Oct 20, 2026
    Hook
    Music Only · “so come on superman, say your stupid line”
    Goal
    Brand Campaign + Lifestyle & Culture
    Made by
    Staff
    Length
    0:08 · 0 cuts
    4.4× their usual0:08
    Series · 12 of 56
  49. Opens with: Face First

    Hi, my name is Omari. I'm a personal trainer here at Good Life Heartland.

    Reach
    1.9× usual · 939 views · as of Oct 19, 2026
    Hook
    Stat Drop · “Hi, my name is Omari. I'm a personal trainer here at Good Life Heartland.”
    Goal
    Value + Hard Promotion + Authority → Class or Service
    Made by
    Staff
    Length
    0:35 · 2 cuts
    1.9× their usual0:35
    Series · 4 of 4
  50. Opens with: Face First

    4 must-try leg exercises · Here are my top four leg exercises you should try on your next leg day

    Reach
    1.9× usual · 3.8K views · as of Oct 19, 2026
    Hook
    Listicle Promise · “4 must-try leg exercises · Here are my top four leg exercises you should try on your next leg day”
    Goal
    Value + Brand Seeding
    Made by
    Creator Collab
    Length
    1:13 · 4 cuts
    1.9× their usual1:13
    Series · 7 of 15
  51. Opens with: Face First

    The most misunderstood drink on the menu is a skinny latte. Skinny.

    Reach
    1.9× usual · 4.9K views · as of Oct 20, 2026
    Hook
    Stop Doing X · “The most misunderstood drink on the menu is a skinny latte. Skinny.”
    Goal
    Value + Authority
    Made by
    Staff
    Length
    0:25 · 13 cuts
    1.9× their usual0:25
    Series · 2 of 10
  52. Opens with: Face First

    THE BEST STRAWBERRY MATCHA · This is our best selling matcha every single year, and this is how we make it.

    Reach
    1.0× usual · 9.8K views · as of Oct 20, 2026
    Hook
    Payoff Promise · “THE BEST STRAWBERRY MATCHA · This is our best selling matcha every single year, and this is how we make it.”
    Goal
    Value + Hard Promotion
    Ask
    Link
    Made by
    Staff
    Length
    0:41 · 6 cuts
    1.0× their usual0:41
    Series · 6 of 8
  53. Opens with: Face First

    Hey AD! Welcome to our coffee shop in Newport, facelift edition.

    Reach
    0.5× usual · 14.2K views · as of Oct 20, 2026
    Hook
    Flat Premise · “Hey AD! Welcome to our coffee shop in Newport, facelift edition.”
    Goal
    Brand Campaign + Brand Seeding → Core Offer
    Made by
    Staff
    Length
    0:54 · 20 cuts
    0.5× their usual0:54
    Series · 1 of 5
  54. Opens with: Face First

    Are you allowed to tell the Home Alone story then? I don't know. Chris Columbus

    Reach
    3.2× usual · 3.4K views · as of Oct 20, 2026
    Hook
    Question · “Are you allowed to tell the Home Alone story then? I don't know. Chris Columbus”
    Goal
    Brand Campaign + Off-Platform Traffic
    Length
    0:48 · 7 cuts
    3.2× their usual0:48
    Series · 9 of 45
  55. Opens with: Face First

    HOW WE DECIDE HOW TO BREW COFFEES · Have you ever wondered how cafes choose which way to brew their coffee?

    Reach
    1.0× usual · 9.5K views · as of Oct 20, 2026
    Hook
    Question · “HOW WE DECIDE HOW TO BREW COFFEES · Have you ever wondered how cafes choose which way to brew their coffee?” on screen
    Goal
    Value + Hard Promotion + Authority
    Made by
    Staff
    Length
    1:02 · 10 cuts
    1.0× their usual1:02
  56. Opens with: Face First

    Hi, I'm Omari. I'm a Personal Trainer here at Good Life Heartland.

    Reach
    1.0× usual · 478 views · as of Oct 19, 2026
    Hook
    Stat Drop · “Hi, I'm Omari. I'm a Personal Trainer here at Good Life Heartland.”
    Goal
    Value + Authority + Series Retention → Core Offer, Class or Service
    Made by
    Staff
    Length
    0:28 · 3 cuts
    1.0× their usual0:28
    Series · 3 of 4
  57. Opens with: Face First

    This is why your coffee at home never tastes the same as when you come here

    Reach
    0.7× usual · 1.9K views · as of Oct 20, 2026
    Hook
    Payoff Promise · “This is why your coffee at home never tastes the same as when you come here”
    Goal
    Hard Promotion + Authority → Core Offer
    Ask
    Do It Now
    Made by
    Staff
    Length
    0:29 · 7 cuts
    0.7× their usual0:29
  58. Opens with: Face First

    HelLooOo 👋👋 dunkin dad reporting from the new nitro bar

    Reach
    0.09× usual · 2.9K views · as of Oct 20, 2026
    Hook
    Face First · “HelLooOo 👋👋 dunkin dad reporting from the new nitro bar” said
    Goal
    Series Retention + Brand Seeding
    Made by
    In-House
    Length
    0:57 · 31 cuts
    0.09× their usual0:57
    Series · 5 of 5
  59. Opens with: Face First

    I feel like you're just here for the house made coffee cake

    Reach
    1.5× usual · 1.6K views · as of Oct 20, 2026
    Hook
    In Media Res · “I feel like you're just here for the house made coffee cake”
    Goal
    Hard Promotion + Lifestyle & Culture
    Made by
    Staff
    Length
    0:06 · 1 cut
    1.5× their usual0:06
  60. Opens with: Face First

    Don't buy ceremonial grade if you're looking for good matcha. Ceremonial grade is...

    Reach
    1.0× usual · 9.1K views · as of Oct 20, 2026
    Hook
    Breaking News · “Don't buy ceremonial grade if you're looking for good matcha. Ceremonial grade is...”
    Goal
    Value + Hard Promotion + Authority
    Made by
    Staff
    Length
    0:43 · 8 cuts
    1.0× their usual0:43
    Series · 3 of 5

The company it keeps

Often paired with

  • Fixed in 37 of 71
  • Live Dialogue in 54 of 71
  • Talking Head in 22 of 71
  • Block Captions in 52 of 71
  • Authority in 33 of 71
  • Contestable Claim in 14 of 71
  • Staff in 59 of 71
  • Health & Fitness in 16 of 71

Who uses it most

More Hooks

Open in the full library →