Planet Fitness

@planetfitness · 103K subscribers

Health & FitnessMembership or subscriptionLocal venueUS

21 posts in the last 12 months, median 4K views — a post’s “× their usual” is its views ÷ that

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Showing 13 videos
  1. pov: it's back day

    Reach
    4.1× usual · 16.1K views · as of Oct 18, 2026
    Hook
    Music Only · “pov: it's back day”
    Goal
    Value + Brand Seeding → Core Offer
    Made by
    In-House
    Length
    0:12 · 5 cuts
    4.1× their usual0:12
  2. pov: you do a hour on the stairclimber and then you look up 💀

    Reach
    2.1× usual · 8.3K views · as of Oct 18, 2026
    Hook
    Text-Carried · “pov: you do a hour on the stairclimber and then you look up 💀”
    Goal
    Brand Campaign + Brand Seeding
    Made by
    In-House
    Length
    0:07 · 0 cuts
    2.1× their usual0:07
  3. normalize running to the gym from your car when it's cold ❄️

    Reach
    1.6× usual · 6.3K views · as of Oct 18, 2026
    Hook
    Text-Carried · “normalize running to the gym from your car when it's cold ❄️”
    Goal
    Lifestyle & Culture + Brand Seeding
    Made by
    In-House
    Length
    0:07 · 0 cuts
    1.6× their usual0:07
  4. pov you're flyin to the gym this week

    Reach
    1.6× usual · 6.2K views · as of Oct 18, 2026
    Hook
    Text-Carried · “pov you're flyin to the gym this week”
    Goal
    Brand Campaign + Lifestyle & Culture
    Length
    0:15 · 8 cuts
    1.6× their usual0:15
  5. when you have the craziest leg day but you're feeling whimsical

    Reach
    1.3× usual · 5.3K views · as of Oct 18, 2026
    Hook
    Text-Carried · “when you have the craziest leg day but you're feeling whimsical”
    Goal
    Brand Campaign + Lifestyle & Culture
    Made by
    In-House
    Length
    0:06 · 2 cuts
    1.3× their usual0:06
  6. pov you restart the song again because you took too long to get in position

    Reach
    1.2× usual · 4.9K views · as of Oct 18, 2026
    Hook
    Text-Carried · “pov you restart the song again because you took too long to get in position”
    Goal
    Brand Campaign + Lifestyle & Culture
    Made by
    UGC
    Length
    0:08 · 0 cuts
    1.2× their usual0:08
  7. be kind and wipe equipment down 💛

    Reach
    1.1× usual · 4.6K views · as of Oct 18, 2026
    Hook
    Text-Carried · “be kind and wipe equipment down 💛”
    Goal
    Value + Lifestyle & Culture
    Made by
    In-House
    Length
    0:13 · 14 cuts
    1.1× their usual0:13
  8. soft launching my NYE date🟣👀

    Reach
    1.1× usual · 4.2K views · as of Oct 21, 2026
    Hook
    Music Only · “soft launching my NYE date🟣👀”
    Goal
    Lifestyle & Culture + Brand Seeding
    Length
    0:10
    1.1× their usual0:10
  9. is this a clean lat pull down?

    Reach
    1.0× usual · 4K views · as of Oct 21, 2026
    Hook
    Music Only · “is this a clean lat pull down?”
    Goal
    Value + Lifestyle & Culture → Core Offer
    Made by
    In-House
    Length
    0:09
    1.0× their usual0:09
  10. what an active rest day looks like

    Reach
    1.0× usual · 3.9K views · as of Oct 21, 2026
    Hook
    Music Only · “what an active rest day looks like”
    Goal
    Hard Promotion + Brand Seeding → Core Offer
    Length
    0:23
    1.0× their usual0:23
  11. grateful to be a part of the journey 💜💛

    Reach
    0.7× usual · 2.8K views · as of Oct 21, 2026
    Hook
    Music Only · “grateful to be a part of the journey 💜💛”
    Goal
    Value + Lifestyle & Culture → Core Offer
    Made by
    In-House
    Length
    0:10
    0.7× their usual0:10
  12. what my brain sounds like at the gym

    Reach
    0.6× usual · 2.4K views · as of Oct 21, 2026
    Hook
    Absurd Premise · “what my brain sounds like at the gym”
    Goal
    Value + Brand Campaign → Core Offer
    Length
    0:20
    0.6× their usual0:20
  13. i need to take a walk

    Reach
    0.5× usual · 1.8K views · as of Oct 21, 2026
    Hook
    Music Only · “i need to take a walk”
    Goal
    Hard Promotion + Lifestyle & Culture → Core Offer
    Length
    0:11
    0.5× their usual0:11

What @planetfitness leans on

Categories
Health & Fitness 8/13Entertainment & Media 4/13Sketch Comedy 4/13
Formats
Moving 5/13Hands-On Demo 4/13Inserts 3/13Vlog 3/13Fixed 3/13Selfie 1/13Map Explainer 1/13
Hooks
Motion Cold-Open 8/13Music Only 6/13Text-Carried 6/13Static Caption 4/13POV Caption 3/13Emoji Sticker 3/13Product In Hand 2/13Title Card 2/13Chaotic Montage 1/13Face First 1/13Karaoke Caption 1/13Absurd Premise 1/13
CTAs & Mechanics
Relatable Recognition 9/13Curiosity Gap 2/13
Elements
Block Captions 11/13Emoji Stickers 3/13Title Card 2/13Label Cards 1/13Color-Pop Keywords 1/13Logo Bug 1/13Color Grade 1/13
Voice
Live Dialogue 2/13Creator VO 1/13
Goals
Lifestyle & Culture 9/13In-House 7/13Relatable Skit 7/13Core Offer 6/13Value 5/13Brand Seeding 5/13Brand Campaign 5/13Hard Promotion 2/13UGC 1/13Member Story 1/13