Emoji Sticker hook examples

When you come from working at a commercial chain to a local shop

Reach

8192× usual · 21.6M views · as of Oct 20, 2026

Hook

Text-Carried · “When you come from working at a commercial chain to a local shop” on screen

Goal

Lifestyle & Culture

Made by

Staff

Length

0:21 · 8 cuts

Me when someone asks for a skinny latte:

Reach

19× usual · 20.4K views · as of Oct 20, 2026

Hook

Text-Carried · “Me when someone asks for a skinny latte:”

Goal

Brand Campaign + Authority

Made by

Staff

Length

0:08 · 1 cut

POV: Christmas Cookie Latte

Reach

12× usual · 30.5K views · as of Oct 20, 2026

Hook

Text-Carried · “POV: Christmas Cookie Latte”

Goal

Lifestyle & Culture

Made by

Staff

Length

1:00 · 9 cuts

what was the most popular drink over the weekend?

Reach

5.2× usual · 162.7K views · as of Oct 20, 2026

Hook

Question · “what was the most popular drink over the weekend?”

Goal

Brand Campaign

Made by

Staff

Length

0:29 · 12 cuts

pov: you do a hour on the stairclimber and then you look up 💀

Reach

2.1× usual · 8.3K views · as of Oct 18, 2026

Hook

Text-Carried · “pov: you do a hour on the stairclimber and then you look up 💀”

Goal

Brand Campaign + Brand Seeding

Made by

In-House

Length

0:07 · 0 cuts

Name the movie playing in the background

Reach

1.2× usual · 1.6K views · as of Oct 20, 2026

Hook

Text-Carried · “Name the movie playing in the background”

Goal

Lifestyle & Culture + Off-Platform Traffic → App

Ask

Link

Made by

In-House

Length

0:18 · 1 cut

WE DON'T RELAX UNTIL THE CUSTOMER TAKES THE FIRST SIP... 👀☕

Reach

1.1× usual · 1.6K views · as of Oct 20, 2026

Hook

Text-Carried · “WE DON'T RELAX UNTIL THE CUSTOMER TAKES THE FIRST SIP... 👀☕” on screen

Goal

Brand Campaign + Lifestyle & Culture + Authority

Made by

Staff

Length

0:28 · 4 cuts

pov: "TikTok Business of the Year" nominee**

Reach

0.6× usual · 7.8K views · as of Oct 20, 2026

Hook

Text-Carried · “pov: "TikTok Business of the Year" nominee**”

Goal

Lifestyle & Culture + Authority

Ask

Link

Made by

Staff

Length

1:12 · 37 cuts

When the customer is being rude but you can't be rude back...

Reach

14× usual · 37.7K views · as of Oct 20, 2026

Hook

Text-Carried · “When the customer is being rude but you can't be rude back...”

Goal

Brand Campaign

Made by

Staff

Length

0:07 · 1 cut

What's your controversial take on coffee?

Reach

2.5× usual · 77.8K views · as of Oct 20, 2026

Hook

Stop Doing X · “What's your controversial take on coffee?”

Goal

Value + Authority

Made by

Staff

Length

0:41 · 13 cuts

normalize running to the gym from your car when it's cold ❄️

Reach

1.6× usual · 6.3K views · as of Oct 18, 2026

Hook

Text-Carried · “normalize running to the gym from your car when it's cold ❄️”

Goal

Lifestyle & Culture + Brand Seeding

Made by

In-House

Length

0:07 · 0 cuts

Reach

0.6× usual · 917 views · as of Oct 20, 2026

Hook

Music Only

Goal

Hard Promotion + Lifestyle & Culture

Made by

In-House

Length

0:59 · 3 cuts

pov: opening my dream bakery

Reach

0.6× usual · 7.6K views · as of Oct 20, 2026

Hook

Text-Carried · “pov: opening my dream bakery”

Goal

Hard Promotion + Lifestyle & Culture → Core Offer

Made by

Staff

Length

1:32 · 24 cuts

When the customer is saying their order at a perfect pace and in the order that the screen goes 😩

Reach

14× usual · 35.8K views · as of Oct 20, 2026

Hook

In Media Res · “When the customer is saying their order at a perfect pace and in the order that the screen goes 😩”

Goal

Lifestyle & Culture

Made by

Staff

Length

0:07 · 0 cuts

It's 7:04 on a Friday. Let's see what's been ordered. Abby, where are we at

Reach

1.8× usual · 57.2K views · as of Oct 20, 2026

Hook

In Media Res · “It's 7:04 on a Friday. Let's see what's been ordered. Abby, where are we at” said

Goal

Series Retention

Ask

Comment

Made by

Staff

Length

0:38 · 14 cuts

when you have the craziest leg day but you're feeling whimsical

Reach

1.3× usual · 5.3K views · as of Oct 18, 2026

Hook

Text-Carried · “when you have the craziest leg day but you're feeling whimsical”

Goal

Brand Campaign + Lifestyle & Culture

Made by

In-House

Length

0:06 · 2 cuts

When a customer asks what's your favourite thing on the menu so you recommend the easiest thing to make

Reach

7.2× usual · 18.9K views · as of Oct 20, 2026

Hook

Text-Carried · “When a customer asks what's your favourite thing on the menu so you recommend the easiest thing to make”

Goal

Value + Authority

Made by

Staff

Length

0:07 · 3 cuts

Addressing the rumors about us. That we're opening up in Boston in the next six months.

Reach

1.2× usual · 38.4K views · as of Oct 20, 2026

Hook

Withheld Secret · “Addressing the rumors about us. That we're opening up in Boston in the next six months.”

Goal

Lifestyle & Culture + Series Retention

Made by

Staff

Length

0:28 · 17 cuts