Goals
What the post is for, and who made it
Each of these 21 opens onto every Short in the library that uses it: 264 posts from 13 businesses, best first by views ÷ the business’s usual. See them one business at a time on Businesses.
Goal
Value
Useful teaching — a how-to, tip, recipe or expert answer — with the account's product or service as the backdrop
Hard Promotion
Sells the account's own offer outright — a price, a deal, "join now", "book today"
Brand Campaign
A produced brand moment — a campaign line, launch, anniversary or sponsorship film — for the brand as a whole
Lifestyle & Culture
The account's people and world — staff, customers, community, behind the scenes — so the viewer feels part of it
Off-Platform Traffic
Sends viewers to the account's own blog, long-form video, website or newsletter
Authority
Positions the account or its people as experts — proof, credentials, results — with no offer or ask
Series Retention
A recurring show or numbered episode whose job is bringing viewers back
Brand Seeding
A product is visibly present but passive — seeded, reviewed or compared — with no ask
Promotes
Core Offer
The membership, the main product or the core service itself — not an upsell
Class or Service
A bookable or attendable service inside the offer — a class, a session, a treatment
App
The account's app or digital product — download it, book through it, use a feature
Event
A dated happening to attend — a launch, a race, a challenge day, an open day, a Sunday service
Made by
In-House
The account's own team or agency — brand voice, brand footage, a produced look
Staff
Fronted by the account's own people — trainers, baristas, managers — speaking as themselves
UGC
Made by a customer or fan on their own phone and shared by the account
Creator Collab
Made with or by an outside creator or influencer — named, tagged, a paid partnership
Series type
Machine How-To
How to use one piece of kit — set-up, form, the muscle it works
Ask an Expert
A staff expert answers one question in a Q&A format
Recipe
A dish or drink made step by step
Member Story
A member or customer on why they come, their progress or their routine
Relatable Skit
A recurring joke format — POV, "when you…", a trend — set in the account's world
