Value business Shorts

Useful teaching — a how-to, tip, recipe or expert answer — with the account's product or service as the backdrop.

96 Shorts · 12 businesses · Goal

InsertsHands-On DemoProduct In HandFood & BeverageHealth & FitnessTitle CardCreator VOCuriosity Gap
  1. Call me crazy, but there's only one right way to make an iced latte. Let me tell

    Reach
    261× usual · 2.5M views · as of Oct 20, 2026
    Hook
    Breaking News · “Call me crazy, but there's only one right way to make an iced latte. Let me tell”
    Goal
    Value + Authority
    Made by
    Staff
    Length
    0:31 · 5 cuts
    261× their usual0:31
    Series · 2 of 3
  2. Last month, my coffee shop pulled over 5,000 shots of espresso, and what I'm about to tell you might actually cost me thousands of dollars

    Reach
    104× usual · 137.9K views · as of Oct 20, 2026
    Hook
    Stat Drop · “Last month, my coffee shop pulled over 5,000 shots of espresso, and what I'm about to tell you might actually cost me thousands of dollars”
    Goal
    Value + Lifestyle & Culture + Authority
    Made by
    Staff
    Length
    2:03 · 39 cuts
    104× their usual2:03
    Series · 4 of 4
  3. So you've joined me here on the rear delt pec fly machine. So there's two different

    Reach
    92× usual · 187.8K views · as of Oct 19, 2026
    Hook
    Flat Premise · “So you've joined me here on the rear delt pec fly machine. So there's two different”
    Goal
    Value + Authority → Core Offer
    Made by
    Staff
    Length
    0:59 · 4 cuts
    92× their usual0:59
    Series · 2 of 14
  4. HOW TO STEAM MILK & POUR A ROSEY · HOW TO MAKE A ... "I'll show you how to make a rosin. Look at that espresso."

    Reach
    22× usual · 31.8K views · as of Oct 20, 2026
    Hook
    Flat Premise · “HOW TO STEAM MILK & POUR A ROSEY · HOW TO MAKE A ... "I'll show you how to make a rosin. Look at that espresso."”
    Goal
    Value + Authority → App
    Ask
    Follow
    Made by
    Staff
    Length
    1:43 · 0 cuts
    22× their usual1:43
    Series · 1 of 4
  5. Reach
    19× usual · 49.2K views · as of Oct 20, 2026
    Hook
    Ambient & ASMR
    Goal
    Value + Brand Campaign + Lifestyle & Culture
    Made by
    Staff
    Length
    0:49 · 7 cuts
    19× their usual0:49
  6. Think burpees are tough? Athletes can do over 80 burpee broad jumps in a single race.

    Reach
    13× usual · 6.5K views · as of Oct 19, 2026
    Hook
    Question · “Think burpees are tough? Athletes can do over 80 burpee broad jumps in a single race.”
    Goal
    Value + Hard Promotion + Authority → Class or Service
    Ask
    Link
    Made by
    Staff
    Length
    0:38 · 4 cuts
    13× their usual0:38
    Series · 4 of 7
  7. Are you sitting in or taking away? · Yes

    Reach
    12× usual · 32.1K views · as of Oct 20, 2026
    Hook
    Text-Carried · “Are you sitting in or taking away? · Yes”
    Goal
    Value + Lifestyle & Culture
    Made by
    Staff
    Length
    0:11 · 6 cuts
    12× their usual0:11
    Series · 26 of 30
  8. What's the weirdest drink order you've gotten recently?

    Reach
    11× usual · 329.3K views · as of Oct 20, 2026
    Hook
    Question · “What's the weirdest drink order you've gotten recently?”
    Goal
    Value + Lifestyle & Culture
    Made by
    Staff
    Length
    0:40 · 17 cuts
    11× their usual0:40
    Series · 10 of 13
  9. DIML · 27yo cafe owner

    Reach
    9.0× usual · 121.4K views · as of Oct 20, 2026
    Hook
    Ambient & ASMR · “DIML · 27yo cafe owner”
    Goal
    Value + Lifestyle & Culture
    Made by
    Staff
    Length
    1:08 · 39 cuts
    9.0× their usual1:08
    Series · 4 of 8
  10. pov: it's back day

    Reach
    4.1× usual · 16.1K views · as of Oct 18, 2026
    Hook
    Music Only · “pov: it's back day”
    Goal
    Value + Brand Seeding → Core Offer
    Made by
    In-House
    Length
    0:12 · 5 cuts
    4.1× their usual0:12
  11. WHY IS LATTE ART SO HARD!!? · I CAN HELP! ITS NOT THAT HARD!

    Reach
    2.5× usual · 2.7K views · as of Oct 20, 2026
    Hook
    Text-Carried · “WHY IS LATTE ART SO HARD!!? · I CAN HELP! ITS NOT THAT HARD!”
    Goal
    Value + Brand Campaign + Authority → Class or Service
    Made by
    Staff
    Length
    0:10 · 3 cuts
    2.5× their usual0:10
    Series · 41 of 56
  12. Ah, yeah, it was going to come a time when Jesus was on the cross,

    Reach
    0.5× usual · 3.6K views · as of Oct 20, 2026
    Hook
    Face First · “Ah, yeah, it was going to come a time when Jesus was on the cross,”
    Goal
    Value + Lifestyle & Culture → Event
    Length
    0:17 · 0 cuts
    0.5× their usual0:17
    Series · 3 of 3
  13. LATTE VS AMERICANO · I replaced my lattes with Americanos and here's why. I've always enjoyed an iced latte,

    Reach
    82× usual · 774.7K views · as of Oct 20, 2026
    Hook
    Flat Premise · “LATTE VS AMERICANO · I replaced my lattes with Americanos and here's why. I've always enjoyed an iced latte,”
    Goal
    Value + Authority
    Made by
    Staff
    Length
    0:47 · 8 cuts
    82× their usual0:47
    Series · 10 of 12
  14. Scale/grinder readout numbers only ("-5768", "00") · no spoken or composed words

    Reach
    17× usual · 44.2K views · as of Oct 20, 2026
    Hook
    Ambient & ASMR · “Scale/grinder readout numbers only ("-5768", "00") · no spoken or composed words”
    Goal
    Value + Brand Seeding
    Made by
    Staff
    Length
    0:54 · 7 cuts
    17× their usual0:54
    Series · 11 of 72
  15. POV: customer asked for sugar after we finished the latte art😭

    Reach
    11× usual · 29.1K views · as of Oct 20, 2026
    Hook
    Text-Carried · “POV: customer asked for sugar after we finished the latte art😭”
    Goal
    Value + Brand Campaign + Lifestyle & Culture
    Made by
    In-House
    Length
    0:22 · 0 cuts
    11× their usual0:22
    Series · 8 of 30
  16. i haven't pooped in 3 days · what would you make to make me poop?

    Reach
    6.5× usual · 201.8K views · as of Oct 20, 2026
    Hook
    Breaking News · “i haven't pooped in 3 days · what would you make to make me poop?”
    Goal
    Value + Brand Campaign
    Made by
    Staff
    Length
    0:37 · 24 cuts
    6.5× their usual0:37
    Series · 11 of 13
  17. Reach
    5.2× usual · 7.6K views · as of Oct 20, 2026
    Hook
    Music Only
    Goal
    Value + Lifestyle & Culture
    Made by
    Staff
    Length
    0:57 · 0 cuts
    5.2× their usual0:57
    Series · 24 of 41
  18. Are you starting out at the gym or you have questions on how [to actually structure your workout properly]

    Reach
    5.0× usual · 2.5K views · as of Oct 19, 2026
    Hook
    Question · “Are you starting out at the gym or you have questions on how [to actually structure your workout properly]”
    Goal
    Value + Authority
    Made by
    Staff
    Length
    1:22 · 9 cuts
    5.0× their usual1:22
    Series · 1 of 3
  19. Who doesn't love a frittata? And this is one of my absolute favourites.

    Reach
    3.2× usual · 6.4K views · as of Oct 19, 2026
    Hook
    Question · “Who doesn't love a frittata? And this is one of my absolute favourites.”
    Goal
    Value + Hard Promotion
    Ask
    Do It Now
    Made by
    In-House
    Length
    0:38 · 5 cuts
    3.2× their usual0:38
    Series · 18 of 26
  20. POV: you're trained in all areas · I'm Kim Kardashian West. I'm a mother, millionaire,

    Reach
    2.0× usual · 2.2K views · as of Oct 20, 2026
    Hook
    Absurd Premise · “POV: you're trained in all areas · I'm Kim Kardashian West. I'm a mother, millionaire,”
    Goal
    Value + Lifestyle & Culture
    Made by
    Staff
    Length
    0:06 · 4 cuts
    2.0× their usual0:06
    Series · 33 of 56
  21. What the heck are you doing? I'm making coffee. With...

    Reach
    1.4× usual · 1.8K views · as of Oct 20, 2026
    Hook
    Stop Doing X · “What the heck are you doing? I'm making coffee. With...”
    Goal
    Value → App
    Ask
    Link
    Made by
    In-House
    Length
    0:31 · 16 cuts
    1.4× their usual0:31
  22. be kind and wipe equipment down 💛

    Reach
    1.1× usual · 4.6K views · as of Oct 18, 2026
    Hook
    Text-Carried · “be kind and wipe equipment down 💛”
    Goal
    Value + Lifestyle & Culture
    Made by
    In-House
    Length
    0:13 · 14 cuts
    1.1× their usual0:13
  23. pov: owing a viral matcha shop

    Reach
    0.7× usual · 10K views · as of Oct 20, 2026
    Hook
    Text-Carried · “pov: owing a viral matcha shop”
    Goal
    Value + Lifestyle & Culture + Series Retention
    Made by
    Staff
    Length
    1:01 · 15 cuts
    0.7× their usual1:01
  24. YOU SHOULD REPLACE LATTES WITH CORTADOS · I replaced my at-home latte with a cortado, and this is why.

    Reach
    13× usual · 119.8K views · as of Oct 20, 2026
    Hook
    Confession · “YOU SHOULD REPLACE LATTES WITH CORTADOS · I replaced my at-home latte with a cortado, and this is why.”
    Goal
    Value + Authority
    Made by
    Creator Collab
    Length
    0:48 · 6 cuts
    13× their usual0:48
    Series · 5 of 12
  25. Reach
    12× usual · 30.1K views · as of Oct 20, 2026
    Hook
    Music Only
    Goal
    Value + Brand Campaign → Core Offer
    Made by
    Staff
    Length
    0:45 · 5 cuts
    12× their usual0:45
    Series · 20 of 72
  26. When a customer asks what's your favourite thing on the menu so you recommend the easiest thing to make

    Reach
    7.2× usual · 18.9K views · as of Oct 20, 2026
    Hook
    Text-Carried · “When a customer asks what's your favourite thing on the menu so you recommend the easiest thing to make”
    Goal
    Value + Authority
    Made by
    Staff
    Length
    0:07 · 3 cuts
    7.2× their usual0:07
    Series · 20 of 30
  27. What's your controversial take on coffee?

    Reach
    4.8× usual · 149.3K views · as of Oct 20, 2026
    Hook
    Stop Doing X · “What's your controversial take on coffee?”
    Goal
    Value + Lifestyle & Culture
    Made by
    Staff
    Length
    0:35 · 17 cuts
    4.8× their usual0:35
    Series · 2 of 5
  28. Think the skier just uses your arm muscles? Think again.

    Reach
    4.6× usual · 2.3K views · as of Oct 19, 2026
    Hook
    Stop Doing X · “Think the skier just uses your arm muscles? Think again.”
    Goal
    Value + Hard Promotion + Authority → Class or Service
    Ask
    Do It Now
    Made by
    Staff
    Length
    0:30 · 5 cuts
    4.6× their usual0:30
  29. Let it come down. You're going to see streams

    Reach
    2.9× usual · 4.1K views · as of Oct 20, 2026
    Hook
    Flat Premise · “Let it come down. You're going to see streams”
    Goal
    Value + Authority → App
    Ask
    Follow
    Made by
    Staff
    Length
    2:55 · 0 cuts
    2.9× their usual2:55
    Series · 2 of 4
  30. If you're looking to build your back, here's three essential back exercises I

    Reach
    2.7× usual · 5.4K views · as of Oct 19, 2026
    Hook
    Flat Premise · “If you're looking to build your back, here's three essential back exercises I”
    Goal
    Value + Authority + Brand Seeding
    Made by
    Staff
    Length
    1:02 · 4 cuts
    2.7× their usual1:02
    Series · 6 of 15
  31. What is a coffee cupping?

    Reach
    1.6× usual · 1.8K views · as of Oct 20, 2026
    Hook
    Text-Carried · “What is a coffee cupping?”
    Goal
    Value + Authority
    Made by
    Staff
    Length
    0:29 · 6 cuts
    1.6× their usual0:29
    Series · 3 of 3
  32. How to make a Cortado (THE RIGHT WAY)

    Reach
    1.2× usual · 1.6K views · as of Oct 20, 2026
    Hook
    Text-Carried · “How to make a Cortado (THE RIGHT WAY)”
    Goal
    Value
    Ask
    Link
    Made by
    In-House
    Length
    0:19 · 8 cuts
    1.2× their usual0:19
    Series · 1 of 4
  33. "9pm - 3am" cafe owner

    Reach
    0.3× usual · 3.7K views · as of Oct 20, 2026
    Hook
    Text-Carried · “"9pm - 3am" cafe owner”
    Goal
    Value + Lifestyle & Culture + Series Retention
    Ask
    Follow
    Made by
    Staff
    Length
    0:52 · 25 cuts
    0.3× their usual0:52
    Series · 2 of 3
  34. Reach
    11× usual · 28.4K views · as of Oct 20, 2026
    Hook
    Ambient & ASMR
    Goal
    Value + Lifestyle & Culture
    Made by
    Staff
    Length
    0:45 · 7 cuts
    11× their usual0:45
    Series · 7 of 72
  35. If I only had five minutes to make an iced coffee, this is exactly what I would make for myself.

    Reach
    8.2× usual · 77K views · as of Oct 20, 2026
    Hook
    Stat Drop · “If I only had five minutes to make an iced coffee, this is exactly what I would make for myself.”
    Goal
    Value + Hard Promotion + Authority
    Made by
    Staff
    Length
    0:47 · 4 cuts
    8.2× their usual0:47
  36. Here's your drink · Could I please cancel my order?

    Reach
    6.8× usual · 18K views · as of Oct 20, 2026
    Hook
    Text-Carried · “Here's your drink · Could I please cancel my order?”
    Goal
    Value + Brand Campaign + Lifestyle & Culture
    Made by
    Staff
    Length
    0:23 · 10 cuts
    6.8× their usual0:23
    Series · 27 of 30
  37. What's the weirdest thing someone's ordered recently?

    Reach
    4.4× usual · 135.8K views · as of Oct 20, 2026
    Hook
    Question · “What's the weirdest thing someone's ordered recently?”
    Goal
    Value + Brand Campaign + Lifestyle & Culture
    Made by
    Staff
    Length
    1:03 · 20 cuts
    4.4× their usual1:03
    Series · 13 of 13
  38. and this is the hack squat machine incorporating...

    Reach
    3.8× usual · 1.9K views · as of Oct 19, 2026
    Hook
    Flat Premise · “and this is the hack squat machine incorporating...” said
    Goal
    Value + Hard Promotion + Authority → Core Offer
    Ask
    Do It Now
    Made by
    Staff
    Length
    0:58 · 3 cuts
    3.8× their usual0:58
  39. BEING

    Reach
    2.7× usual · 3.9K views · as of Oct 20, 2026
    Hook
    Text-Carried · “BEING” on screen
    Goal
    Value + Lifestyle & Culture + Brand Seeding
    Made by
    Staff
    Length
    0:28 · 0 cuts
    2.7× their usual0:28
    Series · 7 of 41
  40. I love meal prepping.

    Reach
    2.5× usual · 5.1K views · as of Oct 19, 2026
    Hook
    Confession · “I love meal prepping.”
    Goal
    Value + Brand Campaign
    Ask
    Do It Now
    Made by
    In-House
    Length
    0:22 · 3 cuts
    2.5× their usual0:22
    Series · 4 of 26
  41. Why we shake our drinks?

    Reach
    1.6× usual · 1.7K views · as of Oct 20, 2026
    Hook
    Text-Carried · “Why we shake our drinks?”
    Goal
    Value + Hard Promotion + Lifestyle & Culture
    Ask
    Link
    Made by
    Staff
    Length
    0:15 · 3 cuts
    1.6× their usual0:15
    Series · 1 of 3
  42. In the past three months, my coffee shop has sold over 30,000 cold brews...

    Reach
    1.2× usual · 1.6K views · as of Oct 20, 2026
    Hook
    Confession · “In the past three months, my coffee shop has sold over 30,000 cold brews...”
    Goal
    Value + Off-Platform Traffic
    Ask
    Link
    Made by
    Staff
    Length
    1:46 · 27 cuts
    1.2× their usual1:46
    Series · 3 of 4
  43. "20g" visible on grinder display · no spoken words

    Reach
    9.2× usual · 23.4K views · as of Oct 20, 2026
    Hook
    Ambient & ASMR · “"20g" visible on grinder display · no spoken words”
    Goal
    Value + Hard Promotion + Brand Campaign
    Made by
    Staff
    Length
    0:52 · 9 cuts
    9.2× their usual0:52
    Series · 15 of 72
  44. Here's how to pour horrible latte art in less than 60 seconds.

    Reach
    6.3× usual · 59.1K views · as of Oct 20, 2026
    Hook
    Absurd Premise · “Here's how to pour horrible latte art in less than 60 seconds.”
    Goal
    Value + Brand Campaign + Authority
    Made by
    Staff
    Length
    0:36 · 6 cuts
    6.3× their usual0:36
    Series · 1 of 3
  45. sar. (garbled OCR fragment, likely part of a don't/do label)

    Reach
    5.8× usual · 15.3K views · as of Oct 20, 2026
    Hook
    Text-Carried · “sar. (garbled OCR fragment, likely part of a don't/do label)”
    Goal
    Value + Brand Campaign
    Ask
    Comment
    Made by
    Staff
    Length
    0:34 · 14 cuts
    5.8× their usual0:34
    Series · 5 of 10
  46. PT Explains: Progressive Overload · So progressive overload is a way to stimulate your muscle growth, increase your strength gains

    Reach
    3.5× usual · 1.7K views · as of Oct 19, 2026
    Hook
    Flat Premise · “PT Explains: Progressive Overload · So progressive overload is a way to stimulate your muscle growth, increase your strength gains”
    Goal
    Value + Authority → Class or Service
    Made by
    Staff
    Length
    0:32 · 10 cuts
    3.5× their usual0:32
    Series · 2 of 3
  47. What's your controversial take on coffee?

    Reach
    2.5× usual · 77.8K views · as of Oct 20, 2026
    Hook
    Stop Doing X · “What's your controversial take on coffee?”
    Goal
    Value + Authority
    Made by
    Staff
    Length
    0:41 · 13 cuts
    2.5× their usual0:41
    Series · 4 of 5
  48. Yogurt bowl · Strawberry cheesecake

    Reach
    2.4× usual · 4.9K views · as of Oct 19, 2026
    Hook
    Text-Carried · “Yogurt bowl · Strawberry cheesecake”
    Goal
    Value + Brand Campaign + Lifestyle & Culture
    Made by
    In-House
    Length
    0:15 · 4 cuts
    2.4× their usual0:15
    Series · 5 of 26
  49. NEWS

    Reach
    2.1× usual · 3K views · as of Oct 20, 2026
    Hook
    Music Only · “NEWS”
    Goal
    Value + Authority + Brand Seeding
    Ask
    Comment
    Made by
    Staff
    Length
    0:24 · 0 cuts
    2.1× their usual0:24
    Series · 3 of 4
  50. Reach
    1.3× usual · 1.4K views · as of Oct 20, 2026
    Hook
    Music Only
    Goal
    Value + Lifestyle & Culture
    Made by
    Staff
    Length
    0:05 · 1 cut
    1.3× their usual0:05
  51. This is the brainstorm roast that we

    Reach
    0.8× usual · 1K views · as of Oct 20, 2026
    Hook
    Flat Premise · “This is the brainstorm roast that we”
    Goal
    Value + Off-Platform Traffic
    Ask
    Do It Now
    Made by
    Staff
    Length
    0:51 · 8 cuts
    0.8× their usual0:51
  52. Reach
    8.9× usual · 22.6K views · as of Oct 20, 2026
    Hook
    Ambient & ASMR
    Goal
    Value + Brand Campaign + Lifestyle & Culture
    Made by
    Staff
    Length
    0:54 · 10 cuts
    8.9× their usual0:54
    Series · 30 of 72
  53. Here are three tips from a barista that you should know at home. One,

    Reach
    4.1× usual · 38.7K views · as of Oct 20, 2026
    Hook
    Listicle Promise · “Here are three tips from a barista that you should know at home. One,” said
    Goal
    Value + Lifestyle & Culture + Authority
    Ask
    Do It Now
    Made by
    Staff
    Length
    0:48 · 9 cuts
    4.1× their usual0:48
    Series · 1 of 3
  54. Stop deadlifting with your back.

    Reach
    3.4× usual · 1.7K views · as of Oct 19, 2026
    Hook
    Breaking News · “Stop deadlifting with your back.” said
    Goal
    Value + Authority + Brand Seeding → Class or Service
    Made by
    Staff
    Length
    0:54 · 7 cuts
    3.4× their usual0:54
    Series · 2 of 4
  55. how to make a Bubblegum Milkshake

    Reach
    3.3× usual · 8.7K views · as of Oct 20, 2026
    Hook
    Text-Carried · “how to make a Bubblegum Milkshake”
    Goal
    Value + Hard Promotion
    Made by
    Staff
    Length
    0:22 · 10 cuts
    3.3× their usual0:22
    Series · 6 of 14
  56. How to use the adjustable bench · I'm sure you've seen one of these before, but did you know it's such a versatile piece of kit?

    Reach
    2.0× usual · 4K views · as of Oct 19, 2026
    Hook
    Question · “How to use the adjustable bench · I'm sure you've seen one of these before, but did you know it's such a versatile piece of kit?”
    Goal
    Value + Brand Seeding
    Made by
    Staff
    Length
    0:37 · 4 cuts
    2.0× their usual0:37
    Series · 8 of 14
  57. none reliably legible — OCR shows only garbled mug text

    Reach
    1.5× usual · 2.2K views · as of Oct 20, 2026
    Hook
    Music Only · “none reliably legible — OCR shows only garbled mug text”
    Goal
    Value + Authority + Brand Seeding
    Made by
    Staff
    Length
    0:29 · 0 cuts
    1.5× their usual0:29
    Series · 14 of 41
  58. How To Make Latte Art

    Reach
    1.0× usual · 1.1K views · as of Oct 20, 2026
    Hook
    Text-Carried · “How To Make Latte Art”
    Goal
    Value + Hard Promotion → Class or Service
    Ask
    Link
    Made by
    Staff
    Length
    0:29 · 4 cuts
    1.0× their usual0:29
  59. It's all over...

    Reach
    0.4× usual · 580 views · as of Oct 20, 2026
    Hook
    Text-Carried · “It's all over...”
    Goal
    Value + Brand Campaign
    Made by
    Staff
    Length
    0:15 · 0 cuts
    0.4× their usual0:15
    Series · 2 of 4
  60. 212.

    Reach
    8.1× usual · 20.5K views · as of Oct 20, 2026
    Hook
    Ambient & ASMR · “212.”
    Goal
    Value + Authority
    Made by
    Staff
    Length
    0:44 · 13 cuts
    8.1× their usual0:44
    Series · 37 of 72

The company it keeps

Often paired with

  • Inserts in 52 of 96
  • Hands-On Demo in 37 of 96
  • Product In Hand in 38 of 96
  • Food & Beverage in 50 of 96
  • Health & Fitness in 24 of 96
  • Title Card in 20 of 96
  • Creator VO in 20 of 96
  • Curiosity Gap in 31 of 96

Who uses it most

More Goals

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