Curiosity Gap examples

Two people each owe the IRS $50,000.

Views

862.8K · as of Oct 23, 2026

Hook

Question · “Two people each owe the IRS $50,000.”

Goal

Hard Promotion + Authority

Length

0:43

watch carefully as I change the color of my shirt

Views

2.9M · as of Oct 20, 2026

Hook

Absurd Premise · “watch carefully as I change the color of my shirt”

Goal

Lifestyle & Culture + Authority

Length

0:20

the creative team and their fave thing about our shirley temple poppi 🍒🌟

Views

3.9M · as of Oct 23, 2026

Hook

Music Only · “the creative team and their fave thing about our shirley temple poppi 🍒🌟”

Goal

Lifestyle & Culture

Made by

In-House

Length

0:38

Your total will be $120 but if you give me cash I'll give it to you for $100

Views

597.7K · as of Oct 20, 2026

Hook

Flat Premise · “Your total will be $120 but if you give me cash I'll give it to you for $100”

Goal

Brand Campaign + Lifestyle & Culture

Made by

In-House

Length

0:23

POV: you only have one take...

Views

12.6M · as of Oct 23, 2026

Hook

Music Only · “POV: you only have one take...”

Goal

Brand Campaign

Made by

In-House

Length

0:16

Any Sunday, each

Views

230.2K · as of Oct 20, 2026

Hook

Flat Premise · “Any Sunday, each”

Goal

Hard Promotion + Lifestyle & Culture

Made by

In-House

Length

0:22 · 7 cuts

Views

1.1M · as of Oct 20, 2026

Hook

Music Only

Goal

Authority

Made by

In-House

Length

0:16

Views

2.3K · as of Oct 23, 2026

Hook

Music Only

Goal

Value

Made by

In-House

Length

0:29

Views

2.2K · as of Oct 18, 2026

Hook

Music Only

Goal

Lifestyle & Culture

Made by

In-House

Length

0:10 · 6 cuts

The best sandwich YOU HAVENT HAD YET...

Views

1.5M · as of Oct 20, 2026

Hook

Payoff Promise · “The best sandwich YOU HAVENT HAD YET...”

Goal

Value + Hard Promotion

Made by

In-House

Length

2:31

Nothing CEO Reviews scrapped "Essential Phone"

Views

2.2M · as of Oct 23, 2026

Hook

Question · “Nothing CEO Reviews scrapped "Essential Phone"”

Goal

Lifestyle & Culture

Made by

In-House

Length

0:23

People claim to be aura farming, but have never planted a crop in their life. Let's chat.

Views

779.7K · as of Oct 23, 2026

Hook

Absurd Premise · “People claim to be aura farming, but have never planted a crop in their life. Let's chat.”

Goal

Brand Campaign

Length

1:04

3hrs of sleep doesn't affect me at all

Views

56.6K · as of Oct 20, 2026

Hook

Text-Carried · “3hrs of sleep doesn't affect me at all”

Goal

Brand Campaign + Lifestyle & Culture

Made by

Staff

Length

0:11 · 2 cuts

Hi, can I have some free fish and chips please?

Views

4.7M · as of Oct 20, 2026

Hook

Flat Premise · “Hi, can I have some free fish and chips please?”

Goal

Brand Campaign + Brand Seeding

Made by

In-House

Length

1:07 · 23 cuts

Seeing if my Dunkin dad can taste the difference between our caramelized banana latte and Dunkin's banana latte

Views

857K · as of Oct 20, 2026

Hook

Confession · “Seeing if my Dunkin dad can taste the difference between our caramelized banana latte and Dunkin's banana latte”

Goal

Brand Campaign + Lifestyle & Culture

Made by

Staff

Length

1:08 · 35 cuts

BRAZIL · What sound does a timer make?

Views

26.6K · as of Oct 20, 2026

Hook

Question · “BRAZIL · What sound does a timer make?”

Goal

Lifestyle & Culture

Made by

Staff

Length

0:30 · 7 cuts

If your silk press does not last, book this service !

Views

288.8K · as of Oct 20, 2026

Hook

Flat Premise · “If your silk press does not last, book this service !”

Goal

Hard Promotion + Lifestyle & Culture

Made by

In-House

Length

3:00

WANNA LOW TAPER ON THE SIDES AND A BIT THE BACK

Views

24.8K · as of Oct 20, 2026

Hook

In Media Res · “WANNA LOW TAPER ON THE SIDES AND A BIT THE BACK”

Goal

Hard Promotion + Authority

Made by

In-House

Length

0:16

Views

49.2K · as of Oct 20, 2026

Hook

Ambient & ASMR

Goal

Value + Brand Campaign + Lifestyle & Culture

Made by

Staff

Length

0:49 · 7 cuts

The nail I showed my nail tech VS the nail I got

Views

34.8K · as of Oct 20, 2026

Hook

Music Only · “The nail I showed my nail tech VS the nail I got”

Goal

Hard Promotion + Authority

Made by

In-House

Length

0:10

Freddy, this thing just came out. You're not burning your fingers right now?

Views

9.5M · as of Oct 20, 2026

Hook

In Media Res · “Freddy, this thing just came out. You're not burning your fingers right now?”

Goal

Value + Brand Campaign

Made by

In-House

Length

2:36

Yup, that's me. You're probably wondering how I got here.

Views

200.7K · as of Oct 20, 2026

Hook

Absurd Premise · “Yup, that's me. You're probably wondering how I got here.”

Goal

Lifestyle & Culture + Authority

Made by

In-House

Length

1:01

We are here caffeinating about a hundred chefs on what

Views

7.8K · as of Oct 20, 2026

Hook

Flat Premise · “We are here caffeinating about a hundred chefs on what”

Goal

Lifestyle & Culture + Authority → Event

Made by

In-House

Length

0:44 · 24 cuts

pov: bakery owner in Sydney “5:30am-7:30pm” shift

Views

2.6M · as of Oct 20, 2026

Hook

Ambient & ASMR · “pov: bakery owner in Sydney “5:30am-7:30pm” shift”

Goal

Authority

Made by

In-House

Length

1:38

DIML · 27yo cafe owner

Views

121.4K · as of Oct 20, 2026

Hook

Ambient & ASMR · “DIML · 27yo cafe owner”

Goal

Value + Lifestyle & Culture

Made by

Staff

Length

1:08 · 39 cuts

He made himself, he made himself (ASR-suspect, likely sung/chanted)

Views

24.3K · as of Oct 20, 2026

Hook

Face First · “He made himself, he made himself (ASR-suspect, likely sung/chanted)”

Goal

Brand Campaign + Lifestyle & Culture

Length

0:14 · 0 cuts

HI CAN I HAVE A BOWL OF PHO PLEASE BUT WITH NO GREEN ONIONS

Views

101K · as of Oct 20, 2026

Hook

In Media Res · “HI CAN I HAVE A BOWL OF PHO PLEASE BUT WITH NO GREEN ONIONS”

Goal

Hard Promotion + Brand Campaign

Length

0:44 · 19 cuts

Here's how to pour horrible latte art in less than 60 seconds.

Views

59.1K · as of Oct 20, 2026

Hook

Absurd Premise · “Here's how to pour horrible latte art in less than 60 seconds.”

Goal

Value + Brand Campaign + Authority

Made by

Staff

Length

0:36 · 6 cuts

sar. (garbled OCR fragment, likely part of a don't/do label)

Views

15.3K · as of Oct 20, 2026

Hook

Text-Carried · “sar. (garbled OCR fragment, likely part of a don't/do label)”

Goal

Value + Brand Campaign

Ask

Comment

Made by

Staff

Length

0:34 · 14 cuts

Views

7.6K · as of Oct 20, 2026

Hook

Music Only

Goal

Value + Lifestyle & Culture

Made by

Staff

Length

0:57 · 0 cuts

Google's Year in Search video doesn't go viral every December just because it's reflective.

Views

7.1K · as of Oct 23, 2026

Hook

Withheld Secret · “Google's Year in Search video doesn't go viral every December just because it's reflective.”

Goal

Value

Ask

Watch Next

Length

1:51

Welcome back to our third episode of the night. This...

Views

4.1K · as of Oct 20, 2026

Hook

“Welcome back to our third episode of the night. This...” said

Goal

Brand Campaign + Lifestyle & Culture + Series Retention

Length

0:59 · 16 cuts

I might have the only coffee shop in the world that doesn't have a front door

Views

5.7K · as of Oct 20, 2026

Hook

Payoff Promise · “I might have the only coffee shop in the world that doesn't have a front door”

Goal

Lifestyle & Culture + Off-Platform Traffic + Series Retention → App

Ask

Link

Made by

Staff

Length

0:30 · 8 cuts

(ASR flagged unreliable by classifier) possible words: "Get the Lord saved it, get"

Views

26.2K · as of Oct 20, 2026

Hook

In Media Res · “(ASR flagged unreliable by classifier) possible words: "Get the Lord saved it, get"”

Goal

Hard Promotion + Brand Seeding

Made by

In-House

Length

0:12 · 0 cuts

and this is the hack squat machine incorporating...

Views

1.9K · as of Oct 19, 2026

Hook

Flat Premise · “and this is the hack squat machine incorporating...” said

Goal

Value + Hard Promotion + Authority → Core Offer

Ask

Do It Now

Made by

Staff

Length

0:58 · 3 cuts

Views

58 · as of Oct 23, 2026

Hook

Music Only

Goal

Lifestyle & Culture + Authority

Made by

In-House

Length

0:09

El que reza y peca empata. Entonces me levantaba enguayabado, pero me tenía que ir pal gimnasio.

Views

129.4K · as of Oct 23, 2026

Hook

Confession · “El que reza y peca empata. Entonces me levantaba enguayabado, pero me tenía que ir pal gimnasio.”

Goal

Lifestyle & Culture

Made by

In-House

Length

0:49

Views

180.8K · as of Oct 20, 2026

Hook

Music Only

Goal

Value + Lifestyle & Culture

Length

0:31

Okay let's find out who should we fire

Views

52.5K · as of Oct 20, 2026

Hook

In Media Res · “Okay let's find out who should we fire”

Goal

Lifestyle & Culture

Made by

In-House

Length

1:02 · 10 cuts

I love meal prepping.

Views

5.1K · as of Oct 19, 2026

Hook

Confession · “I love meal prepping.”

Goal

Value + Brand Campaign

Ask

Do It Now

Made by

In-House

Length

0:22 · 3 cuts

Hi, can I pay? Yeah of course you can. You can pay with Alexa.

Views

4.4K · as of Oct 23, 2026

Hook

Absurd Premise · “Hi, can I pay? Yeah of course you can. You can pay with Alexa.”

Goal

Brand Campaign + Authority

Length

0:15

Brow & eye care but make it more ✨whimsical✨

Views

2.7K · as of Oct 20, 2026

Hook

Music Only · “Brow & eye care but make it more ✨whimsical✨”

Goal

Value + Lifestyle & Culture

Length

0:13

What do you wanna say to the first person?

Views

2.8K · as of Oct 20, 2026

Hook

Question · “What do you wanna say to the first person?”

Goal

Brand Campaign + Lifestyle & Culture

Made by

In-House

Length

0:39

Finished 7 interview rounds. They offered the wrong salary. But I had it recorded.

Views

1.1K · as of Oct 23, 2026

Hook

In Media Res · “Finished 7 interview rounds. They offered the wrong salary. But I had it recorded.”

Goal

Value + Off-Platform Traffic

Ask

Link

Length

0:52

How much do I owe you? It's $150 for today.

Views

31.7K · as of Oct 20, 2026

Hook

In Media Res · “How much do I owe you? It's $150 for today.”

Goal

Brand Campaign + Lifestyle & Culture

Made by

In-House

Length

0:22

I'm Milly, and I'm Henry, and we're the co-founders of SULT. 231 days ago

Views

1.4K · as of Oct 23, 2026

Hook

Confession · “I'm Milly, and I'm Henry, and we're the co-founders of SULT. 231 days ago”

Goal

Authority

Made by

In-House

Length

1:15

Here's the deep secret about you. He knows you messed up and

Views

1.4K · as of Oct 20, 2026

Hook

Withheld Secret · “Here's the deep secret about you. He knows you messed up and”

Goal

Hard Promotion + Off-Platform Traffic + Brand Seeding

Length

0:22 · 0 cuts

When Everybody at Church is on the Same Page

Views

2.7K · as of Oct 20, 2026

Hook

Flat Premise · “When Everybody at Church is on the Same Page”

Goal

Hard Promotion + Lifestyle & Culture

Made by

In-House

Length

1:16 · 16 cuts

My dad said he was a heartbreaker in his day

Views

517.8K · as of Oct 20, 2026

Hook

Music Only · “My dad said he was a heartbreaker in his day”

Goal

Brand Campaign + Lifestyle & Culture

Made by

In-House

Length

0:13 · 5 cuts

OVERNIGHT HOLIDAY CURLS

Views

587 · as of Oct 23, 2026

Hook

Music Only · “OVERNIGHT HOLIDAY CURLS”

Goal

Value + Hard Promotion

Length

0:34

THIS SUND(AY) · animated text building to "THIS SUNDAY."

Views

2.1K · as of Oct 20, 2026

Hook

Text-Carried · “THIS SUND(AY) · animated text building to "THIS SUNDAY."”

Goal

Hard Promotion + Series Retention

Length

0:09 · 0 cuts

learning new words through my avatar let's learn some new words through my Avatar

Views

14.6K · as of Oct 23, 2026

Hook

Face First · “learning new words through my avatar let's learn some new words through my Avatar”

Goal

Lifestyle & Culture

Length

0:58

Hey, I got a question for you, alright? You good, bro?

Views

1.2K · as of Oct 20, 2026

Hook

Question · “Hey, I got a question for you, alright? You good, bro?”

Goal

Hard Promotion + Series Retention

Length

0:56 · 10 cuts

soft launching my NYE date🟣👀

Views

4.2K · as of Oct 21, 2026

Hook

Music Only · “soft launching my NYE date🟣👀”

Goal

Lifestyle & Culture + Brand Seeding

Length

0:10

Hey, my girlfriend doesn't like onions on pizza.

Views

27K · as of Oct 20, 2026

Hook

Audience Callout · “Hey, my girlfriend doesn't like onions on pizza.”

Goal

Brand Campaign + Brand Seeding

Made by

In-House

Length

0:17 · 12 cuts

$2,000,000 TAX DEBT

Views

272.3K · as of Oct 23, 2026

Hook

Confession · “$2,000,000 TAX DEBT”

Goal

Hard Promotion + Authority

Made by

In-House

Length

1:05

bringing our brand new flavor across the country to my mom so she can be the first one to try it 🥹

Views

2.6M · as of Oct 23, 2026

Hook

Music Only · “bringing our brand new flavor across the country to my mom so she can be the first one to try it 🥹”

Goal

Lifestyle & Culture

Length

0:26

Cornetto Matcha Latte

Views

2.1K · as of Oct 23, 2026

Hook

Music Only · “Cornetto Matcha Latte”

Goal

Value + Lifestyle & Culture

Made by

In-House

Length

0:26

POV: You only have one take...

Views

5.9M · as of Oct 23, 2026

Hook

Ambient & ASMR · “POV: You only have one take...”

Goal

Value + Lifestyle & Culture

Length

0:13

I think I'm kinda done with the Blonde... so what should we do next?

Views

134.7K · as of Oct 20, 2026

Hook

Question · “I think I'm kinda done with the Blonde... so what should we do next?”

Goal

Hard Promotion + Authority

Made by

In-House

Length

0:25