I think we can all agree the colour combo
- Reach
- 185× usual · 3K views · as of Oct 23, 2026
- Hook
- “I think we can all agree the colour combo”
- Goal
- Value
- Length
- 0:41
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Toco Swim
@tocoswim · 414 subscribers
Fashion & ApparelEvery business filed under Fashion & ApparelPhysical productEvery business filed under Physical productUSEvery business filed under US
38 posts in the last 12 months, median 16.5 views — a post’s “× their usual” is its views ÷ that
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- 185× their usualViews ÷ the business’s median views over 12 months (16.5): this post drew 185× what it usually gets0:41
117× their usualViews ÷ the business’s median views over 12 months (16.5): this post drew 117× what it usually gets0:31If I was in Baywatch and I was running down the beach, I would want to be running in this one.
- Reach
- 117× usual · 1.9K views · as of Oct 23, 2026
- Hook
- Question · “If I was in Baywatch and I was running down the beach, I would want to be running in this one.”
- Goal
- Value + Lifestyle & Culture
- Length
- 0:31
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93× their usualViews ÷ the business’s median views over 12 months (16.5): this post drew 93× what it usually gets0:56this was designed by a woman as a girl with a smaller back band
- Reach
- 93× usual · 1.5K views · as of Oct 23, 2026
- Hook
- Audience Callout · “this was designed by a woman as a girl with a smaller back band”
- Goal
- Value
- Length
- 0:56
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88× their usualViews ÷ the business’s median views over 12 months (16.5): this post drew 88× what it usually gets0:26and you can definitely tell the women who designed this swimwear
- Reach
- 88× usual · 1.5K views · as of Oct 23, 2026
- Hook
- Withheld Secret · “and you can definitely tell the women who designed this swimwear”
- Goal
- Lifestyle & Culture
- Length
- 0:26
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67× their usualViews ÷ the business’s median views over 12 months (16.5): this post drew 67× what it usually gets1:28this was designed by a woman
- Reach
- 67× usual · 1.1K views · as of Oct 23, 2026
- Hook
- “this was designed by a woman”
- Goal
- Lifestyle & Culture
- Length
- 1:28
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3.5× their usualViews ÷ the business’s median views over 12 months (16.5): this post drew 3.5× what it usually gets0:09- Reach
- 3.5× usual · 58 views · as of Oct 23, 2026
- Hook
- Music Only
- Goal
- Lifestyle & Culture + Authority
- Made by
- In-House
- Length
- 0:09
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3.1× their usualViews ÷ the business’s median views over 12 months (16.5): this post drew 3.1× what it usually gets0:32who cares about your belly rolls when you're wearing such a sexy bikini
- Reach
- 3.1× usual · 51 views · as of Oct 23, 2026
- Hook
- Question · “who cares about your belly rolls when you're wearing such a sexy bikini”
- Goal
- Lifestyle & Culture
- Length
- 0:32
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2.7× their usualViews ÷ the business’s median views over 12 months (16.5): this post drew 2.7× what it usually gets0:28I genuinely don't think my body's ever looked this good.
- Reach
- 2.7× usual · 44 views · as of Oct 23, 2026
- Hook
- Confession · “I genuinely don't think my body's ever looked this good.”
- Goal
- Brand Campaign
- Length
- 0:28
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0.8× their usualViews ÷ the business’s median views over 12 months (16.5): this post drew 0.8× what it usually gets0:35I've tried a lot of swimwear in my life this could be
- Reach
- 0.8× usual · 14 views · as of Oct 23, 2026
- Hook
- Payoff Promise · “I've tried a lot of swimwear in my life this could be”
- Goal
- Authority
- Length
- 0:35
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What @tocoswim leans on
- Formats
- Fixed 8/9A camera that does not move, tripod or propped, whether or not anyone addresses it; not handheldVlog 1/9Creator holds or props the camera on their own life, first-person and mobile, including day-in-the-life diaries — not a staged tripod setupMoving 1/9Someone carries the camera: operator-held coverage, pans and sweeps, first-person POV; not a selfie
- Hooks
- Static Caption 7/9A plain caption line held on screen — pill, box, card, or auto-caption treatments — not word-synced, not a premise captionQuestion 2/9A spoken question opening an information gap — why/what/who, trivia, a pick-one — not a price questionFace First 2/9Arm's-length talking head, face crowding the frame, speaking straight to camera in a real location — not a tripod head with graphicsAudience Callout 1/9Names the viewer's own problem to their face — "if you ever…", a pain-point question, a dare or accusation in the second person — not a warm first-person confession, not an order to actWithheld Secret 1/9Claims insider or hidden knowledge and holds it back — secrets, private numbers — not a plain list announcementMusic Only 1/9No speech; a song, lyric bed, or borrowed meme audio carries the open — not when on-screen text is the named hookConfession 1/9Warm peer-to-peer voice: sighs, complaints to a friend, shared flaws, self-deprecation, universal truismsPayoff Promise 1/9Promises what the video will deliver — a superlative or bold claim (biggest, best, world's first), a transformation or walkthrough result stated up front — not a secret held back, not a figure stated as fact
- CTAs & Mechanics
- Relatable Recognition 6/9An everyday, cultural, or POV premise built to make viewers comment "this is me" — recognition, not a forced sortVerdict Outsourcing 1/9An unresolved dilemma posed as genuine uncertainty for the audience to settleContestable Claim 1/9A ranking, verdict, or list entry engineered to be arguable — a one-point spread, a broken countdownCuriosity Gap 1/9Withholds a resolution, cause, price, or outcome to build anticipation — "wait for it", a cliffhanger to the next update
- Elements
- Block Captions 6/9Caption lines and bars that appear whole — auto-generated, translated, or a persistent premise captionKaraoke Captions 2/9Captions revealed one word or chunk at a time in sync with speech, including highlight styles — not full lines
- Voice
- Live Dialogue 8/9Real on-camera or on-location dialogue recorded at the scene — not a performed multi-character skit
- Goals
- Lifestyle & Culture 5/9The account's people and world — staff, customers, community, behind the scenes — so the viewer feels part of itValue 3/9Useful teaching — a how-to, tip, recipe or expert answer — with the account's product or service as the backdropAuthority 2/9Positions the account or its people as experts — proof, credentials, results — with no offer or askIn-House 1/9The account's own team or agency — brand voice, brand footage, a produced lookBrand Campaign 1/9A produced brand moment — a campaign line, launch, anniversary or sponsorship film — for the brand as a whole