Moving video examples

How The Cafe Sounds When Everyone's On Aux · Kay

Reach

359× usual · 385K views · as of Oct 20, 2026

Hook

Text-Carried · “How The Cafe Sounds When Everyone's On Aux · Kay”

Goal

Lifestyle & Culture

Made by

Staff

Length

0:32 · 9 cuts

Reach

336× usual · 2.3M views · as of Oct 20, 2026

Hook

Music Only

Goal

Brand Campaign

Made by

In-House

Length

0:10 · 0 cuts

Expecting no customers due to the extremely hot weather...

Reach

18× usual · 46.4K views · as of Oct 20, 2026

Hook

Text-Carried · “Expecting no customers due to the extremely hot weather...”

Goal

Lifestyle & Culture

Made by

Staff

Length

0:11 · 2 cuts

Think burpees are tough? Athletes can do over 80 burpee broad jumps in a single race.

Reach

13× usual · 6.5K views · as of Oct 19, 2026

Hook

Question · “Think burpees are tough? Athletes can do over 80 burpee broad jumps in a single race.”

Goal

Value + Hard Promotion + Authority → Class or Service

Ask

Link

Made by

Staff

Length

0:38 · 4 cuts

I do this... for this.

Reach

3.5× usual · 7K views · as of Oct 19, 2026

Hook

Text-Carried · “I do this... for this.”

Goal

Lifestyle & Culture → Event

Made by

UGC

Length

0:13 · 7 cuts

Reach

3.1× usual · 4.5K views · as of Oct 20, 2026

Hook

Music Only

Goal

Lifestyle & Culture + Authority

Made by

Staff

Length

0:27 · 0 cuts

Hey Moed, what's up? Sorry, traffic sucked.

Reach

2.9× usual · 27K views · as of Oct 20, 2026

Hook

Motion Cold-Open · “Hey Moed, what's up? Sorry, traffic sucked.” said

Goal

Value + Lifestyle & Culture

Made by

Staff

Length

1:18 · 3 cuts

this · week of creating the board and batten walls

Reach

2.8× usual · 3.7K views · as of Oct 20, 2026

Hook

Flat Premise · “this · week of creating the board and batten walls”

Goal

Authority + Series Retention

Made by

Staff

Length

0:34 · 15 cuts

pov: you do a hour on the stairclimber and then you look up 💀

Reach

2.1× usual · 8.3K views · as of Oct 18, 2026

Hook

Text-Carried · “pov: you do a hour on the stairclimber and then you look up 💀”

Goal

Brand Campaign + Brand Seeding

Made by

In-House

Length

0:07 · 0 cuts

POV: upgrading the coffee game one shot at a time

Reach

2.0× usual · 5.2K views · as of Oct 20, 2026

Hook

Text-Carried · “POV: upgrading the coffee game one shot at a time”

Goal

Value + Brand Campaign + Brand Seeding

Made by

Staff

Length

0:57 · 10 cuts

What surprises people most when they come here?

Reach

1.6× usual · 50.9K views · as of Oct 20, 2026

Hook

Question · “What surprises people most when they come here?”

Goal

Hard Promotion + Lifestyle & Culture

Ask

Do It Now

Made by

Staff

Length

1:07 · 26 cuts

Sunday as a cafe owner

Reach

0.8× usual · 11.1K views · as of Oct 20, 2026

Hook

Text-Carried · “Sunday as a cafe owner”

Goal

Hard Promotion + Lifestyle & Culture + Series Retention

Made by

Staff

Length

1:09 · 48 cuts

Jloppy

Reach

67× usual · 459.4K views · as of Oct 20, 2026

Hook

Music Only · “Jloppy”

Goal

Lifestyle & Culture + Brand Seeding

Made by

UGC

Length

0:08 · 0 cuts

hey can you finish this latte for me real quick?

Reach

16× usual · 17.6K views · as of Oct 20, 2026

Hook

Text-Carried · “hey can you finish this latte for me real quick?”

Goal

Lifestyle & Culture + Authority

Made by

Staff

Length

0:08 · 2 cuts

Stop deadlifting with your back.

Reach

3.4× usual · 1.7K views · as of Oct 19, 2026

Hook

Breaking News · “Stop deadlifting with your back.” said

Goal

Value + Authority + Brand Seeding → Class or Service

Made by

Staff

Length

0:54 · 7 cuts

What's a Burn class like at PureGym?

Reach

2.5× usual · 5K views · as of Oct 19, 2026

Hook

Text-Carried · “What's a Burn class like at PureGym?”

Goal

Hard Promotion + Lifestyle & Culture → Class or Service

Made by

In-House

Length

0:15 · 7 cuts

When you're 6 lattes and 2 matchas behind and make the mistake of looking at the customer

Reach

2.3× usual · 5.9K views · as of Oct 20, 2026

Hook

Text-Carried · “When you're 6 lattes and 2 matchas behind and make the mistake of looking at the customer”

Goal

Brand Campaign + Brand Seeding

Made by

In-House

Length

0:12 · 5 cuts

Come with me as I check on the status of the build-out of the coffee shop. Hi,

Reach

1.7× usual · 2.3K views · as of Oct 20, 2026

Hook

Flat Premise · “Come with me as I check on the status of the build-out of the coffee shop. Hi,”

Goal

Off-Platform Traffic + Authority + Series Retention

Ask

Link

Made by

Staff

Length

0:39 · 21 cuts

normalize running to the gym from your car when it's cold ❄️

Reach

1.6× usual · 6.3K views · as of Oct 18, 2026

Hook

Text-Carried · “normalize running to the gym from your car when it's cold ❄️”

Goal

Lifestyle & Culture + Brand Seeding

Made by

In-House

Length

0:07 · 0 cuts

COFFEE

Reach

0.9× usual · 1.3K views · as of Oct 20, 2026

Hook

Music Only · “COFFEE” on screen

Goal

Hard Promotion + Brand Campaign → Core Offer, App

Ask

Follow

Made by

Staff

Length

0:28 · 4 cuts

Can I get a hot chocolate but cold? · Yeah, absolutely.

Reach

0.6× usual · 5.8K views · as of Oct 20, 2026

Hook

Withheld Secret · “Can I get a hot chocolate but cold? · Yeah, absolutely.”

Goal

Hard Promotion + Brand Campaign + Lifestyle & Culture

Ask

Do It Now

Made by

Staff

Length

0:38 · 3 cuts

So both of our new shops are massively delayed and we finally have an update

Reach

0.6× usual · 17.9K views · as of Oct 20, 2026

Hook

Breaking News · “So both of our new shops are massively delayed and we finally have an update” said

Goal

Off-Platform Traffic + Series Retention

Ask

Watch Next

Made by

Staff

Length

0:47 · 16 cuts

pov: opening my dream bakery

Reach

0.6× usual · 7.6K views · as of Oct 20, 2026

Hook

Text-Carried · “pov: opening my dream bakery”

Goal

Hard Promotion + Lifestyle & Culture → Core Offer

Made by

Staff

Length

1:32 · 24 cuts

PRE

Reach

20× usual · 135K views · as of Oct 20, 2026

Hook

Music Only · “PRE” on screen

Goal

Lifestyle & Culture + Brand Seeding

Made by

In-House

Length

0:10 · 0 cuts

What you doing for Valentine's Day?

Reach

2.1× usual · 4.2K views · as of Oct 19, 2026

Hook

Text-Carried · “What you doing for Valentine's Day?”

Goal

Brand Campaign + Lifestyle & Culture

Made by

Staff

Length

0:09 · 3 cuts

What is a coffee cupping?

Reach

1.6× usual · 1.8K views · as of Oct 20, 2026

Hook

Text-Carried · “What is a coffee cupping?”

Goal

Value + Authority

Made by

Staff

Length

0:29 · 6 cuts

pov you're flyin to the gym this week

Reach

1.6× usual · 6.2K views · as of Oct 18, 2026

Hook

Text-Carried · “pov you're flyin to the gym this week”

Goal

Brand Campaign + Lifestyle & Culture

Made by

Creator Collab

Length

0:15 · 8 cuts

POV you've dreamt of this moment for over 12 years

Reach

1.4× usual · 1.9K views · as of Oct 20, 2026

Hook

Text-Carried · “POV you've dreamt of this moment for over 12 years”

Goal

Lifestyle & Culture + Off-Platform Traffic + Series Retention

Ask

Link

Made by

Staff

Length

0:10 · 3 cuts

Reach

0.8× usual · 1.2K views · as of Oct 20, 2026

Hook

Music Only

Goal

Lifestyle & Culture + Series Retention

Made by

Staff

Length

1:27 · 15 cuts

We're gonna do some chest [flys] -- on-screen: GoodLife FITNESS, Upper Body Push Day Workout Part 2, then 3. Chest Flys

Reach

0.6× usual · 278 views · as of Oct 19, 2026

Hook

Motion Cold-Open · “We're gonna do some chest [flys] -- on-screen: GoodLife FITNESS, Upper Body Push Day Workout Part 2, then 3. Chest Flys”

Goal

Value + Authority + Series Retention → Core Offer

Ask

Do It Now

Made by

Staff

Length

1:00 · 6 cuts

pov: owning a viral matcha cafe 🥹🎀🍵✨

Reach

0.5× usual · 6.1K views · as of Oct 20, 2026

Hook

Text-Carried · “pov: owning a viral matcha cafe 🥹🎀🍵✨” on screen

Goal

Brand Campaign + Lifestyle & Culture → Core Offer

Made by

Staff

Length

1:13 · 36 cuts

HelLooOo 👋👋 dunkin dad reporting from the new nitro bar

Reach

0.09× usual · 2.9K views · as of Oct 20, 2026

Hook

Face First · “HelLooOo 👋👋 dunkin dad reporting from the new nitro bar” said

Goal

Series Retention + Brand Seeding

Made by

In-House

Length

0:57 · 31 cuts

Reach

10× usual · 69K views · as of Oct 20, 2026

Hook

Music Only

Goal

Lifestyle & Culture

Made by

UGC

Length

0:08 · 0 cuts

Why we shake our drinks?

Reach

1.6× usual · 1.7K views · as of Oct 20, 2026

Hook

Text-Carried · “Why we shake our drinks?”

Goal

Value + Hard Promotion + Lifestyle & Culture

Ask

Link

Made by

Staff

Length

0:15 · 3 cuts

What's a Hyrox class like at PureGym?

Reach

1.5× usual · 3.1K views · as of Oct 19, 2026

Hook

Text-Carried · “What's a Hyrox class like at PureGym?”

Goal

Value + Hard Promotion → Class or Service, App

Ask

Link

Made by

Staff

Length

0:16 · 5 cuts

What the heck are you doing? I'm making coffee. With...

Reach

1.4× usual · 1.8K views · as of Oct 20, 2026

Hook

Stop Doing X · “What the heck are you doing? I'm making coffee. With...”

Goal

Value → App

Ask

Link

Made by

In-House

Length

0:31 · 16 cuts

STO·S1 RIS

Reach

0.4× usual · 583 views · as of Oct 20, 2026

Hook

Music Only · “STO·S1 RIS” said

Goal

Hard Promotion + Lifestyle & Culture

Made by

In-House

Length

0:52 · 0 cuts

Hi everyone, my name is Nav. Let me walk you through my go-to upper body push day

Reach

0.3× usual · 166 views · as of Oct 19, 2026

Hook

Flat Premise · “Hi everyone, my name is Nav. Let me walk you through my go-to upper body push day”

Goal

Value + Authority + Series Retention → Class or Service

Ask

Watch Next

Made by

Staff

Length

1:07 · 8 cuts

"9pm - 3am" cafe owner

Reach

0.3× usual · 3.7K views · as of Oct 20, 2026

Hook

Text-Carried · “"9pm - 3am" cafe owner”

Goal

Value + Lifestyle & Culture + Series Retention

Ask

Follow

Made by

Staff

Length

0:52 · 25 cuts

Reach

7.1× usual · 48.3K views · as of Oct 20, 2026

Hook

Music Only

Goal

Lifestyle & Culture + Series Retention → Event

Made by

UGC

Length

0:08 · 0 cuts

Barista Favorite Drinks

Reach

1.5× usual · 1.6K views · as of Oct 20, 2026

Hook

Music Only · “Barista Favorite Drinks”

Goal

Hard Promotion + Authority

Ask

Link

Made by

In-House

Length

0:42 · 18 cuts

I do this...

Reach

1.4× usual · 2.8K views · as of Oct 19, 2026

Hook

Text-Carried · “I do this...”

Goal

Brand Campaign + Lifestyle & Culture + Off-Platform Traffic

Ask

Link

Made by

In-House

Length

0:15 · 3 cuts

I was not lying when I said in 2026 I have some surprises for

Reach

1.4× usual · 1.8K views · as of Oct 20, 2026

Hook

Withheld Secret · “I was not lying when I said in 2026 I have some surprises for”

Goal

Series Retention

Ask

Link

Made by

Staff

Length

0:25 · 11 cuts

Reach

6.6× usual · 44.8K views · as of Oct 20, 2026

Hook

Music Only

Goal

Lifestyle & Culture

Made by

Staff

Length

0:09 · 0 cuts

Without you, we're just 4 walls

Reach

1.3× usual · 1.4K views · as of Oct 20, 2026

Hook

Text-Carried · “Without you, we're just 4 walls”

Goal

Lifestyle & Culture + Brand Seeding

Made by

In-House

Length

0:15 · 5 cuts

POV: 2026 is the start of your running era

Reach

1.2× usual · 2.4K views · as of Oct 19, 2026

Hook

Music Only · “POV: 2026 is the start of your running era”

Goal

Brand Campaign + Lifestyle & Culture + Off-Platform Traffic

Ask

Link

Made by

In-House

Length

0:09 · 8 cuts

Name the movie playing in the background

Reach

1.2× usual · 1.6K views · as of Oct 20, 2026

Hook

Text-Carried · “Name the movie playing in the background”

Goal

Lifestyle & Culture + Off-Platform Traffic → App

Ask

Link

Made by

In-House

Length

0:18 · 1 cut

Reach

6.4× usual · 43.4K views · as of Oct 20, 2026

Hook

Music Only

Goal

Brand Campaign + Lifestyle & Culture

Made by

In-House

Length

0:11 · 0 cuts

So what's your vision?

Reach

1.1× usual · 1.1K views · as of Oct 20, 2026

Hook

“So what's your vision?”

Goal

Series Retention → Core Offer

Made by

Staff

Length

0:06 · 1 cut

FUNCTION COFFEE CO

Reach

0.3× usual · 329 views · as of Oct 20, 2026

Hook

Music Only · “FUNCTION COFFEE CO” on screen

Goal

Hard Promotion + Lifestyle & Culture

Made by

Creator Collab

Length

0:51 · 28 cuts

Reach

5.9× usual · 40.4K views · as of Oct 20, 2026

Hook

Music Only

Goal

Lifestyle & Culture + Brand Seeding

Made by

In-House

Length

0:07 · 0 cuts

Reach

0.2× usual · 290 views · as of Oct 20, 2026

Hook

Music Only

Goal

Hard Promotion

Made by

Staff

Length

0:08 · 5 cuts

Reach

5.7× usual · 38.9K views · as of Oct 20, 2026

Hook

Music Only

Goal

Lifestyle & Culture + Brand Seeding

Made by

UGC

Length

0:11 · 0 cuts

It's cool to come into a place where you've

Reach

0.2× usual · 289 views · as of Oct 20, 2026

Hook

Confession · “It's cool to come into a place where you've”

Goal

Hard Promotion + Lifestyle & Culture → Core Offer

Ask

Do It Now

Made by

In-House

Length

1:01 · 25 cuts

Reach

5.3× usual · 36.4K views · as of Oct 20, 2026

Hook

Music Only

Goal

Hard Promotion + Brand Campaign → Event

Made by

In-House

Length

0:11 · 0 cuts

A vibe, truthfully, I love a

Reach

0.2× usual · 279 views · as of Oct 20, 2026

Hook

In Media Res · “A vibe, truthfully, I love a”

Goal

Hard Promotion + Lifestyle & Culture + Authority → Core Offer

Made by

In-House

Length

1:01 · 18 cuts

Reach

5.3× usual · 36.3K views · as of Oct 20, 2026

Hook

Music Only

Goal

Hard Promotion + Brand Campaign + Brand Seeding

Made by

In-House

Length

0:09 · 0 cuts

Reach

4.6× usual · 31.2K views · as of Oct 20, 2026

Hook

Music Only

Goal

Brand Campaign + Brand Seeding

Made by

UGC

Length

0:11 · 0 cuts

Reach

4.5× usual · 30.6K views · as of Oct 20, 2026

Hook

Music Only

Goal

Hard Promotion + Authority → Event

Made by

UGC

Length

0:14 · 0 cuts

Music He gave me that hand

Reach

4.3× usual · 29.5K views · as of Oct 20, 2026

Hook

Face First · “Music He gave me that hand”

Goal

Hard Promotion + Lifestyle & Culture + Brand Seeding

Made by

Staff

Length

0:09 · 0 cuts