92× their usualViews ÷ the business’s median views over 12 months (2K): this post drew 92× what it usually gets0:59So you've joined me here on the rear delt pec fly machine. So there's two different
@puregymvideo
PureGym · 105K subscribers
- Health & Fitness
- Membership or subscription
- Local venue
- UK
104 posts in the last 12 months, median 2K views — a post’s “× their usual” is its views ÷ that
92× their usualViews ÷ the business’s median views over 12 months (2K): this post drew 92× what it usually gets0:59
5.4× their usualViews ÷ the business’s median views over 12 months (2K): this post drew 5.4× what it usually gets0:39This hot honey traybake is so easy to make. You just
4.3× their usualViews ÷ the business’s median views over 12 months (2K): this post drew 4.3× what it usually gets0:08When your PT is in serious mode not bestie mode
3.5× their usualViews ÷ the business’s median views over 12 months (2K): this post drew 3.5× what it usually gets0:13I do this... for this.
3.2× their usualViews ÷ the business’s median views over 12 months (2K): this post drew 3.2× what it usually gets0:38Who doesn't love a frittata? And this is one of my absolute favourites.
2.7× their usualViews ÷ the business’s median views over 12 months (2K): this post drew 2.7× what it usually gets1:02If you're looking to build your back, here's three essential back exercises I
2.7× their usualViews ÷ the business’s median views over 12 months (2K): this post drew 2.7× what it usually gets0:30
2.5× their usualViews ÷ the business’s median views over 12 months (2K): this post drew 2.5× what it usually gets0:22I love meal prepping.
2.5× their usualViews ÷ the business’s median views over 12 months (2K): this post drew 2.5× what it usually gets0:15What's a Burn class like at PureGym?
2.4× their usualViews ÷ the business’s median views over 12 months (2K): this post drew 2.4× what it usually gets0:15Yogurt bowl · Strawberry cheesecake
2.3× their usualViews ÷ the business’s median views over 12 months (2K): this post drew 2.3× what it usually gets0:07Wake up it's time to go to the gym
2.1× their usualViews ÷ the business’s median views over 12 months (2K): this post drew 2.1× what it usually gets0:09What you doing for Valentine's Day?
2.0× their usualViews ÷ the business’s median views over 12 months (2K): this post drew 2.0× what it usually gets0:37How to use the adjustable bench · I'm sure you've seen one of these before, but did you know it's such a versatile piece of kit?
1.9× their usualViews ÷ the business’s median views over 12 months (2K): this post drew 1.9× what it usually gets0:31So the leg press is a great piece of kit. I'm going to show you a couple of
1.9× their usualViews ÷ the business’s median views over 12 months (2K): this post drew 1.9× what it usually gets1:04Glute Superset · Here's a superset for you to try in your next glute workout.
1.9× their usualViews ÷ the business’s median views over 12 months (2K): this post drew 1.9× what it usually gets1:134 must-try leg exercises · Here are my top four leg exercises you should try on your next leg day
1.6× their usualViews ÷ the business’s median views over 12 months (2K): this post drew 1.6× what it usually gets0:47Guys, today we finally found out who the strongest sibling is. Luckily, we both signed up to...
1.5× their usualViews ÷ the business’s median views over 12 months (2K): this post drew 1.5× what it usually gets0:26I want to work my arms and shoulders but only have 10 mins
1.5× their usualViews ÷ the business’s median views over 12 months (2K): this post drew 1.5× what it usually gets0:16What's a Hyrox class like at PureGym?
1.4× their usualViews ÷ the business’s median views over 12 months (2K): this post drew 1.4× what it usually gets0:15I do this...
1.3× their usualViews ÷ the business’s median views over 12 months (2K): this post drew 1.3× what it usually gets0:27As the seasons
1.2× their usualViews ÷ the business’s median views over 12 months (2K): this post drew 1.2× what it usually gets0:09POV: 2026 is the start of your running era
1.1× their usualViews ÷ the business’s median views over 12 months (2K): this post drew 1.1× what it usually gets0:39Today we are opening our 700th
1.1× their usualViews ÷ the business’s median views over 12 months (2K): this post drew 1.1× what it usually gets0:17What's a Yoga class like at PureGym?
0.8× their usualViews ÷ the business’s median views over 12 months (2K): this post drew 0.8× what it usually gets0:38Who doesn't love a frittata? And this is one of my absolute favourites.
0.5× their usualViews ÷ the business’s median views over 12 months (2K): this post drew 0.5× what it usually gets0:10Ready to feel good?
What @puregymvideo leans on
Categories
- Health & Fitness 17/26The body: training it, feeding it, fixing it
- Food & Beverage 6/26Cooking, baking, and eating as the subject
- Entertainment & Media 2/26Creator-format entertainment: comedy, stunts, interviews, storytime
- Sketch Comedy 2/26Scripted acted comedy: family, mom-life, school, workplace, POV skits — not street-captured or AI formats
Formats
- Fixed 12/26A camera that does not move, tripod or propped, whether or not anyone addresses it; not handheld
- Inserts 7/26Detail coverage cut away from the main subject: hands close-ups, overhead workspaces, product to lens, face macro
- Hands-On Demo 6/26Overhead or macro hands working material — cooking, crafts, application — with no face and no lens address
- Moving 6/26Someone carries the camera: operator-held coverage, pans and sweeps, first-person POV; not a selfie
- Vlog 4/26Creator holds or props the camera on their own life, first-person and mobile, including day-in-the-life diaries — not a staged tripod setup
- Talking Head 2/26A fixed camera and a person speaking to the lens; the setup is the whole production — not handheld selfie footage
- Split Screen 1/26The frame is divided into simultaneous panels — a second retention track, a comparison, a game feed
- Selfie 1/26Creator holds or props the camera on themselves: arm's-length phone, walk-and-talk, selfie-cam skits
Hooks
- Static Caption 10/26A plain caption line held on screen — pill, box, card, or auto-caption treatments — not word-synced, not a premise caption
- Text-Carried 10/26Nobody speaks, but a caption or graphic explicitly carries the hook's message — not a silent open with no text
- Motion Cold-Open 8/26Action already underway with no setup — enters mid-gesture, mid-task, mid-demo — not a macro insert
- Face First 7/26Arm's-length talking head, face crowding the frame, speaking straight to camera in a real location — not a tripod head with graphics
- Flat Premise 6/26Creator plainly states what this video is, what they'll do, or what they believe — no rhetorical device, no explicit promise
- Question 5/26A spoken question opening an information gap — why/what/who, trivia, a pick-one — not a price question
- POV Caption 5/26A pinned caption framing the scenario before it plays — "pov:", an if/premise header, a tease line promising a payoff
- Result First 4/26Opens on the completed dish or product before any process — payoff-first reveals — not process close-ups
- Title Card 4/26A composed title lockup or stacked text block over the footage — episode, dish, or product titles, black title plates
- Karaoke Caption 3/26Speech-synced captions revealing one word or chunk at a time — pop, bounce, glow — not color-driven
- Music Only 2/26No speech; a song, lyric bed, or borrowed meme audio carries the open — not when on-screen text is the named hook
- Product In Hand 2/26A commercial product or device is the opening subject — held to lens, thrust at camera — not a non-commercial prop
- Chaotic Montage 1/26Rapid, cluttered, or unrelated footage as the opener — stock churn, gadget walls, whip-pan onto a mess — not split-screen filler
- Confession 1/26Warm peer-to-peer voice: sighs, complaints to a friend, shared flaws, self-deprecation, universal truisms
- Listicle Promise 1/26Announces or immediately starts a numbered list, ranking, or rapid name-drop recital — not a secret-framed number
- Audience Callout 1/26Names the viewer's own problem to their face — "if you ever…", a pain-point question, a dare or accusation in the second person — not a warm first-person confession, not an order to act
CTAs & Mechanics
- Relatable Recognition 5/26An everyday, cultural, or POV premise built to make viewers comment "this is me" — recognition, not a forced sort
- Do It Now 3/26Direct imperative to act on the advice — make it, try it, commit to the plan — not a purchase, not merely implied
- Curiosity Gap 3/26Withholds a resolution, cause, price, or outcome to build anticipation — "wait for it", a cliffhanger to the next update
- Link 3/26Conversion ask sending the viewer off-platform — link in bio, buy the product, book coaching
- Verdict Outsourcing 2/26An unresolved dilemma posed as genuine uncertainty for the audience to settle
- Contestable Claim 1/26A ranking, verdict, or list entry engineered to be arguable — a one-point spread, a broken countdown
- Countdown List 1/26A numbered or ranked structure building step-to-step anticipation or making the content bookmarkable
- Watch Next 1/26Explicit ask to watch the next numbered part, or a push to the long-form episode or channel
Elements
- Block Captions 20/26Caption lines and bars that appear whole — auto-generated, translated, or a persistent premise caption
- Title Card 7/26Informational graphics that name or count — titles, headlines, episode/step/chapter stamps, name labels, tallies
- Label Cards 4/26Static text that names or badges items, steps, ingredients, exercises, or countries rather than transcribing speech
- Logo Bug 2/26A persistent identity mark of a creator, show, or channel — handle bug, corner watermark, branded mic flag
- Split Frame 1/26How the frame is divided or masked — vertical and stacked splits, letterboxed windows, b-roll panels and insets
- Quote Block 1/26Captions styled as a quotation — quote marks, speech-bubble formatting — not a plain subtitle bar
- Karaoke Captions 1/26Captions revealed one word or chunk at a time in sync with speech, including highlight styles — not full lines
- Emoji Stickers 1/26Emoji as punctuation or reaction, flag and sticker graphics, pointer cues — not platform badges
- Color Grade 1/26Full-image treatment applied to the picture rather than added on top — grading, face and skin beauty filters
Voice
- Live Dialogue 14/26Real on-camera or on-location dialogue recorded at the scene — not a performed multi-character skit
- Creator VO 10/26A single creator or first-person voice narrating or speaking to camera — who is talking, not how much
Goals
- Value 14/26Useful teaching — a how-to, tip, recipe or expert answer — with the account's product or service as the backdrop
- Lifestyle & Culture 14/26The account's people and world — staff, customers, community, behind the scenes — so the viewer feels part of it
- In-House 11/26The account's own team or agency — brand voice, brand footage, a produced look
- Staff 10/26Fronted by the account's own people — trainers, baristas, managers — speaking as themselves
- Brand Campaign 8/26A produced brand moment — a campaign line, launch, anniversary or sponsorship film — for the brand as a whole
- Recipe 6/26A dish or drink made step by step
- Authority 5/26Positions the account or its people as experts — proof, credentials, results — with no offer or ask
- Series Retention 5/26A recurring show or numbered episode whose job is bringing viewers back
- Hard Promotion 5/26Sells the account's own offer outright — a price, a deal, "join now", "book today"
- Brand Seeding 5/26A product is visibly present but passive — seeded, reviewed or compared — with no ask
- Core Offer 4/26The membership, the main product or the core service itself — not an upsell
- Class or Service 4/26A bookable or attendable service inside the offer — a class, a session, a treatment
- Creator Collab 4/26Made with or by an outside creator or influencer — named, tagged, a paid partnership
- Machine How-To 3/26How to use one piece of kit — set-up, form, the muscle it works
- Off-Platform Traffic 3/26Sends viewers to the account's own blog, long-form video, website or newsletter
- Relatable Skit 2/26A recurring joke format — POV, "when you…", a trend — set in the account's world
- Event 1/26A dated happening to attend — a launch, a race, a challenge day, an open day, a Sunday service
- UGC 1/26Made by a customer or fan on their own phone and shared by the account
- Member Story 1/26A member or customer on why they come, their progress or their routine
- App 1/26The account's app or digital product — download it, book through it, use a feature