Link CTA examples

Think burpees are tough? Athletes can do over 80 burpee broad jumps in a single race.

Reach

13× usual · 6.5K views · as of Oct 19, 2026

Hook

Question · “Think burpees are tough? Athletes can do over 80 burpee broad jumps in a single race.”

Goal

Value + Hard Promotion + Authority → Class or Service

Ask

Link

Made by

Staff

Length

0:38 · 4 cuts

When you like your cold brew coffee in a can... but also like saving your nails

Reach

9.5× usual · 12.5K views · as of Oct 20, 2026

Hook

Text-Carried · “When you like your cold brew coffee in a can... but also like saving your nails” on screen

Goal

Brand Campaign + Off-Platform Traffic

Ask

Link

Made by

In-House

Length

0:06 · 2 cuts

Reach

7.2× usual · 18.4K views · as of Oct 20, 2026

Hook

Text-Carried

Goal

Lifestyle & Culture + Authority

Ask

Link

Made by

Staff

Length

0:45 · 8 cuts

What's the weirdest drink order you've gotten recently? Hmm, I

Reach

1.6× usual · 49.4K views · as of Oct 20, 2026

Hook

In Media Res · “What's the weirdest drink order you've gotten recently? Hmm, I”

Goal

Hard Promotion

Ask

Link

Made by

Staff

Length

0:52 · 22 cuts

Why we shake our drinks?

Reach

1.6× usual · 1.7K views · as of Oct 20, 2026

Hook

Text-Carried · “Why we shake our drinks?”

Goal

Value + Hard Promotion + Lifestyle & Culture

Ask

Link

Made by

Staff

Length

0:15 · 3 cuts

What's a Hyrox class like at PureGym?

Reach

1.5× usual · 3.1K views · as of Oct 19, 2026

Hook

Text-Carried · “What's a Hyrox class like at PureGym?”

Goal

Value + Hard Promotion → Class or Service, App

Ask

Link

Made by

Staff

Length

0:16 · 5 cuts

So that'll be £3.80 please. Everything's gone up.

Reach

1.4× usual · 3.8K views · as of Oct 20, 2026

Hook

Audience Callout · “So that'll be £3.80 please. Everything's gone up.”

Goal

Hard Promotion → App

Ask

Link

Made by

Staff

Length

0:30 · 6 cuts

THE BEST STRAWBERRY MATCHA · This is our best selling matcha every single year, and this is how we make it.

Reach

1.0× usual · 9.8K views · as of Oct 20, 2026

Hook

Payoff Promise · “THE BEST STRAWBERRY MATCHA · This is our best selling matcha every single year, and this is how we make it.”

Goal

Value + Hard Promotion

Ask

Link

Made by

Staff

Length

0:41 · 6 cuts

pov: "TikTok Business of the Year" nominee**

Reach

0.6× usual · 7.8K views · as of Oct 20, 2026

Hook

Text-Carried · “pov: "TikTok Business of the Year" nominee**”

Goal

Lifestyle & Culture + Authority

Ask

Link

Made by

Staff

Length

1:12 · 37 cuts

I might have the only coffee shop in the world that doesn't have a front door

Reach

4.3× usual · 5.7K views · as of Oct 20, 2026

Hook

Payoff Promise · “I might have the only coffee shop in the world that doesn't have a front door”

Goal

Lifestyle & Culture + Off-Platform Traffic + Series Retention → App

Ask

Link

Made by

Staff

Length

0:30 · 8 cuts

The race is coming to GoodLife.

Reach

3.6× usual · 1.8K views · as of Oct 19, 2026

Hook

Text-Carried · “The race is coming to GoodLife.”

Goal

Hard Promotion + Off-Platform Traffic + Series Retention → Class or Service, App

Ask

Link

Made by

In-House

Length

0:24 · 9 cuts

Barista Favorite Drinks

Reach

1.5× usual · 1.6K views · as of Oct 20, 2026

Hook

Music Only · “Barista Favorite Drinks”

Goal

Hard Promotion + Authority

Ask

Link

Made by

In-House

Length

0:42 · 18 cuts

I do this...

Reach

1.4× usual · 2.8K views · as of Oct 19, 2026

Hook

Text-Carried · “I do this...”

Goal

Brand Campaign + Lifestyle & Culture + Off-Platform Traffic

Ask

Link

Made by

In-House

Length

0:15 · 3 cuts

Let's test our new spring menu! Phillip's gonna pull some aggressive shots.

Reach

0.4× usual · 12.8K views · as of Oct 20, 2026

Hook

Flat Premise · “Let's test our new spring menu! Phillip's gonna pull some aggressive shots.” said

Goal

Off-Platform Traffic + Authority + Series Retention

Ask

Link

Made by

Staff

Length

0:28 · 8 cuts

Come with me as I check on the status of the build-out of the coffee shop. Hi,

Reach

1.7× usual · 2.3K views · as of Oct 20, 2026

Hook

Flat Premise · “Come with me as I check on the status of the build-out of the coffee shop. Hi,”

Goal

Off-Platform Traffic + Authority + Series Retention

Ask

Link

Made by

Staff

Length

0:39 · 21 cuts

POV: 2026 is the start of your running era

Reach

1.2× usual · 2.4K views · as of Oct 19, 2026

Hook

Music Only · “POV: 2026 is the start of your running era”

Goal

Brand Campaign + Lifestyle & Culture + Off-Platform Traffic

Ask

Link

Made by

In-House

Length

0:09 · 8 cuts

How To Make Latte Art

Reach

1.0× usual · 1.1K views · as of Oct 20, 2026

Hook

Text-Carried · “How To Make Latte Art”

Goal

Value + Hard Promotion → Class or Service

Ask

Link

Made by

Staff

Length

0:29 · 4 cuts

Honestly, the amount of people we get walking

Reach

0.5× usual · 263 views · as of Oct 19, 2026

Hook

Confession · “Honestly, the amount of people we get walking”

Goal

Value + Hard Promotion + Off-Platform Traffic → Class or Service

Ask

Link

Made by

Staff

Length

1:00 · 6 cuts

This is my mom and dad. They both want a job at my coffee shop

Reach

1.6× usual · 2.1K views · as of Oct 20, 2026

Hook

Flat Premise · “This is my mom and dad. They both want a job at my coffee shop”

Goal

Off-Platform Traffic + Authority

Ask

Link

Made by

Staff

Length

1:11 · 22 cuts

POV you've dreamt of this moment for over 12 years

Reach

1.4× usual · 1.9K views · as of Oct 20, 2026

Hook

Text-Carried · “POV you've dreamt of this moment for over 12 years”

Goal

Lifestyle & Culture + Off-Platform Traffic + Series Retention

Ask

Link

Made by

Staff

Length

0:10 · 3 cuts

What the heck are you doing? I'm making coffee. With...

Reach

1.4× usual · 1.8K views · as of Oct 20, 2026

Hook

Stop Doing X · “What the heck are you doing? I'm making coffee. With...”

Goal

Value → App

Ask

Link

Made by

In-House

Length

0:31 · 16 cuts

I was not lying when I said in 2026 I have some surprises for

Reach

1.4× usual · 1.8K views · as of Oct 20, 2026

Hook

Withheld Secret · “I was not lying when I said in 2026 I have some surprises for”

Goal

Series Retention

Ask

Link

Made by

Staff

Length

0:25 · 11 cuts

How to make a Cortado (THE RIGHT WAY)

Reach

1.2× usual · 1.6K views · as of Oct 20, 2026

Hook

Text-Carried · “How to make a Cortado (THE RIGHT WAY)”

Goal

Value

Ask

Link

Made by

In-House

Length

0:19 · 8 cuts

In the past three months, my coffee shop has sold over 30,000 cold brews...

Reach

1.2× usual · 1.6K views · as of Oct 20, 2026

Hook

Confession · “In the past three months, my coffee shop has sold over 30,000 cold brews...”

Goal

Value + Off-Platform Traffic

Ask

Link

Made by

Staff

Length

1:46 · 27 cuts

Name the movie playing in the background

Reach

1.2× usual · 1.6K views · as of Oct 20, 2026

Hook

Text-Carried · “Name the movie playing in the background”

Goal

Lifestyle & Culture + Off-Platform Traffic → App

Ask

Link

Made by

In-House

Length

0:18 · 1 cut

How are you going to replace your income?

Reach

0.8× usual · 1K views · as of Oct 20, 2026

Hook

Text-Carried · “How are you going to replace your income?”

Goal

Brand Campaign + Series Retention

Ask

Link

Made by

Staff

Length

0:15 · 0 cuts