Inserts video examples

Detail coverage cut away from the main subject: hands close-ups, overhead workspaces, product to lens, face macro.

95 Shorts · 12 businesses · Camera

Food & BeverageProduct In HandRecipeValueResult FirstAmbient & ASMRCuriosity GapLabel Cards
  1. Inserts

    When you come from working at a commercial chain to a local shop

    Reach
    8192× usual · 21.6M views · as of Oct 20, 2026
    Hook
    Text-Carried · “When you come from working at a commercial chain to a local shop” on screen
    Goal
    Lifestyle & Culture
    Made by
    Staff
    Length
    0:21 · 8 cuts
    8192× their usual0:21
    Series · 15 of 30
  2. Inserts
    Reach
    89× subs · 2.2K views · as of Oct 18, 2026
    Hook
    Music Only
    Goal
    Lifestyle & Culture
    Made by
    In-House
    Length
    0:10 · 6 cuts
    89× subs0:10
    Series · 1 of 4
  3. Inserts

    LATTE VS AMERICANO · I replaced my lattes with Americanos and here's why. I've always enjoyed an iced latte,

    Reach
    82× usual · 774.7K views · as of Oct 20, 2026
    Hook
    Flat Premise · “LATTE VS AMERICANO · I replaced my lattes with Americanos and here's why. I've always enjoyed an iced latte,”
    Goal
    Value + Authority
    Made by
    Staff
    Length
    0:47 · 8 cuts
    82× their usual0:47
    Series · 10 of 12
  4. Inserts

    BRAZIL · What sound does a timer make?

    Reach
    25× usual · 26.6K views · as of Oct 20, 2026
    Hook
    Question · “BRAZIL · What sound does a timer make?”
    Goal
    Lifestyle & Culture
    Made by
    Staff
    Length
    0:30 · 7 cuts
    25× their usual0:30
    Series · 48 of 56
  5. Inserts

    HOW TO STEAM MILK & POUR A ROSEY · HOW TO MAKE A ... "I'll show you how to make a rosin. Look at that espresso."

    Reach
    22× usual · 31.8K views · as of Oct 20, 2026
    Hook
    Flat Premise · “HOW TO STEAM MILK & POUR A ROSEY · HOW TO MAKE A ... "I'll show you how to make a rosin. Look at that espresso."”
    Goal
    Value + Authority → App
    Ask
    Follow
    Made by
    Staff
    Length
    1:43 · 0 cuts
    22× their usual1:43
    Series · 1 of 4
  6. Inserts
    Reach
    19× usual · 49.2K views · as of Oct 20, 2026
    Hook
    Ambient & ASMR
    Goal
    Value + Brand Campaign + Lifestyle & Culture
    Made by
    Staff
    Length
    0:49 · 7 cuts
    19× their usual0:49
  7. Inserts

    what's the weirdest drink order you've gotten recently?

    Reach
    18× usual · 561.2K views · as of Oct 20, 2026
    Hook
    Question · “what's the weirdest drink order you've gotten recently?”
    Goal
    Brand Campaign
    Made by
    Staff
    Length
    0:26 · 7 cuts
    18× their usual0:26
    Series · 12 of 16
  8. Inserts

    When you like your cold brew coffee in a can... but also like saving your nails

    Reach
    9.5× usual · 12.5K views · as of Oct 20, 2026
    Hook
    Text-Carried · “When you like your cold brew coffee in a can... but also like saving your nails” on screen
    Goal
    Brand Campaign + Off-Platform Traffic
    Ask
    Link
    Made by
    In-House
    Length
    0:06 · 2 cuts
    9.5× their usual0:06
  9. Inserts

    This hot honey traybake is so easy to make. You just

    Reach
    5.4× usual · 11K views · as of Oct 19, 2026
    Hook
    Flat Premise · “This hot honey traybake is so easy to make. You just”
    Goal
    Lifestyle & Culture + Series Retention
    Made by
    In-House
    Length
    0:39 · 9 cuts
    5.4× their usual0:39
    Series · 13 of 26
  10. Inserts

    pov: it's back day

    Reach
    4.1× usual · 16.1K views · as of Oct 18, 2026
    Hook
    Music Only · “pov: it's back day”
    Goal
    Value + Brand Seeding → Core Offer
    Made by
    In-House
    Length
    0:12 · 5 cuts
    4.1× their usual0:12
  11. Inserts

    "9pm - 3am" cafe owner · (Part 2)

    Reach
    3.7× usual · 50K views · as of Oct 20, 2026
    Hook
    Text-Carried · “"9pm - 3am" cafe owner · (Part 2)”
    Goal
    Lifestyle & Culture + Series Retention
    Made by
    Staff
    Length
    0:54 · 14 cuts
    3.7× their usual0:54
    Series · 3 of 3
  12. Inserts

    While doing dumbbell rows, do you feel more on the biceps instead of your back?

    Reach
    2.5× usual · 1.2K views · as of Oct 19, 2026
    Hook
    Question · “While doing dumbbell rows, do you feel more on the biceps instead of your back?”
    Goal
    Value + Authority + Brand Seeding → Class or Service
    Made by
    Staff
    Length
    0:44 · 4 cuts
    2.5× their usual0:44
    Series · 1 of 4
  13. Inserts

    "OSTERIA RENATA" title card over exterior shot

    Reach
    27× subs · 666 views · as of Oct 18, 2026
    Hook
    Music Only · “"OSTERIA RENATA" title card over exterior shot”
    Goal
    Hard Promotion + Lifestyle & Culture
    Made by
    In-House
    Length
    0:11 · 4 cuts
    27× subs0:11
  14. Inserts

    Scale/grinder readout numbers only ("-5768", "00") · no spoken or composed words

    Reach
    17× usual · 44.2K views · as of Oct 20, 2026
    Hook
    Ambient & ASMR · “Scale/grinder readout numbers only ("-5768", "00") · no spoken or composed words”
    Goal
    Value + Brand Seeding
    Made by
    Staff
    Length
    0:54 · 7 cuts
    17× their usual0:54
    Series · 11 of 72
  15. Inserts

    POV: we are cutting back on caffeine

    Reach
    16× usual · 16.9K views · as of Oct 20, 2026
    Hook
    Text-Carried · “POV: we are cutting back on caffeine”
    Goal
    Brand Campaign + Lifestyle & Culture
    Made by
    Staff
    Length
    0:08 · 1 cut
    16× their usual0:08
    Series · 25 of 56
  16. Inserts

    When the customer is being rude but you can't be rude back...

    Reach
    14× usual · 37.7K views · as of Oct 20, 2026
    Hook
    Text-Carried · “When the customer is being rude but you can't be rude back...”
    Goal
    Brand Campaign
    Made by
    Staff
    Length
    0:07 · 1 cut
    14× their usual0:07
    Series · 11 of 30
  17. Inserts

    YOU SHOULD REPLACE LATTES WITH CORTADOS · I replaced my at-home latte with a cortado, and this is why.

    Reach
    13× usual · 119.8K views · as of Oct 20, 2026
    Hook
    Confession · “YOU SHOULD REPLACE LATTES WITH CORTADOS · I replaced my at-home latte with a cortado, and this is why.”
    Goal
    Value + Authority
    Made by
    Creator Collab
    Length
    0:48 · 6 cuts
    13× their usual0:48
    Series · 5 of 12
  18. Inserts

    What's the weirdest drink order you've gotten recently?

    Reach
    11× usual · 329.3K views · as of Oct 20, 2026
    Hook
    Question · “What's the weirdest drink order you've gotten recently?”
    Goal
    Value + Lifestyle & Culture
    Made by
    Staff
    Length
    0:40 · 17 cuts
    11× their usual0:40
    Series · 10 of 13
  19. Inserts
    Reach
    5.2× usual · 7.6K views · as of Oct 20, 2026
    Hook
    Music Only
    Goal
    Value + Lifestyle & Culture
    Made by
    Staff
    Length
    0:57 · 0 cuts
    5.2× their usual0:57
    Series · 24 of 41
  20. Inserts

    Who doesn't love a frittata? And this is one of my absolute favourites.

    Reach
    3.2× usual · 6.4K views · as of Oct 19, 2026
    Hook
    Question · “Who doesn't love a frittata? And this is one of my absolute favourites.”
    Goal
    Value + Hard Promotion
    Ask
    Do It Now
    Made by
    In-House
    Length
    0:38 · 5 cuts
    3.2× their usual0:38
    Series · 18 of 26
  21. Inserts

    DIML · 27yo cafe owner

    Reach
    3.0× usual · 40.6K views · as of Oct 20, 2026
    Hook
    Ambient & ASMR · “DIML · 27yo cafe owner”
    Goal
    Lifestyle & Culture
    Made by
    Staff
    Length
    1:35 · 46 cuts
    3.0× their usual1:35
    Series · 2 of 8
  22. Inserts

    when you have the craziest leg day but you're feeling whimsical

    Reach
    1.3× usual · 5.3K views · as of Oct 18, 2026
    Hook
    Text-Carried · “when you have the craziest leg day but you're feeling whimsical”
    Goal
    Brand Campaign + Lifestyle & Culture
    Made by
    In-House
    Length
    0:06 · 2 cuts
    1.3× their usual0:06
  23. Inserts

    How to make a Cortado (THE RIGHT WAY)

    Reach
    1.2× usual · 1.6K views · as of Oct 20, 2026
    Hook
    Text-Carried · “How to make a Cortado (THE RIGHT WAY)”
    Goal
    Value
    Ask
    Link
    Made by
    In-House
    Length
    0:19 · 8 cuts
    1.2× their usual0:19
    Series · 1 of 4
  24. Inserts

    Welcome to your neighbourhood pasta bar. always fresh

    Reach
    24× subs · 608 views · as of Oct 18, 2026
    Hook
    Text-Carried · “Welcome to your neighbourhood pasta bar. always fresh”
    Goal
    Lifestyle & Culture
    Made by
    In-House
    Length
    0:12 · 7 cuts
    24× subs0:12
  25. Inserts
    Reach
    12× usual · 31.3K views · as of Oct 20, 2026
    Hook
    Ambient & ASMR
    Goal
    Lifestyle & Culture + Authority
    Made by
    Staff
    Length
    0:57 · 15 cuts
    12× their usual0:57
    Series · 6 of 72
  26. Inserts

    Are you sitting in or taking away? · Yes

    Reach
    12× usual · 32.1K views · as of Oct 20, 2026
    Hook
    Text-Carried · “Are you sitting in or taking away? · Yes”
    Goal
    Value + Lifestyle & Culture
    Made by
    Staff
    Length
    0:11 · 6 cuts
    12× their usual0:11
    Series · 26 of 30
  27. Inserts

    i haven't pooped in 3 days · what would you make to make me poop?

    Reach
    6.5× usual · 201.8K views · as of Oct 20, 2026
    Hook
    Breaking News · “i haven't pooped in 3 days · what would you make to make me poop?”
    Goal
    Value + Brand Campaign
    Made by
    Staff
    Length
    0:37 · 24 cuts
    6.5× their usual0:37
    Series · 11 of 13
  28. Inserts

    Here's how to pour horrible latte art in less than 60 seconds.

    Reach
    6.3× usual · 59.1K views · as of Oct 20, 2026
    Hook
    Absurd Premise · “Here's how to pour horrible latte art in less than 60 seconds.”
    Goal
    Value + Brand Campaign + Authority
    Made by
    Staff
    Length
    0:36 · 6 cuts
    6.3× their usual0:36
    Series · 1 of 3
  29. Inserts

    Let it come down. You're going to see streams

    Reach
    2.9× usual · 4.1K views · as of Oct 20, 2026
    Hook
    Flat Premise · “Let it come down. You're going to see streams”
    Goal
    Value + Authority → App
    Ask
    Follow
    Made by
    Staff
    Length
    2:55 · 0 cuts
    2.9× their usual2:55
    Series · 2 of 4
  30. Inserts

    I love meal prepping.

    Reach
    2.5× usual · 5.1K views · as of Oct 19, 2026
    Hook
    Confession · “I love meal prepping.”
    Goal
    Value + Brand Campaign
    Ask
    Do It Now
    Made by
    In-House
    Length
    0:22 · 3 cuts
    2.5× their usual0:22
    Series · 4 of 26
  31. Inserts

    WHY IS LATTE ART SO HARD!!? · I CAN HELP! ITS NOT THAT HARD!

    Reach
    2.5× usual · 2.7K views · as of Oct 20, 2026
    Hook
    Text-Carried · “WHY IS LATTE ART SO HARD!!? · I CAN HELP! ITS NOT THAT HARD!”
    Goal
    Value + Brand Campaign + Authority → Class or Service
    Made by
    Staff
    Length
    0:10 · 3 cuts
    2.5× their usual0:10
    Series · 41 of 56
  32. Inserts

    pov: running 4 cafes as a 27yo

    Reach
    1.4× usual · 19.4K views · as of Oct 20, 2026
    Hook
    In Media Res · “pov: running 4 cafes as a 27yo”
    Goal
    Hard Promotion + Lifestyle & Culture
    Made by
    Staff
    Length
    1:21 · 13 cuts
    1.4× their usual1:21
    Series · 1 of 8
  33. Inserts

    In the past three months, my coffee shop has sold over 30,000 cold brews...

    Reach
    1.2× usual · 1.6K views · as of Oct 20, 2026
    Hook
    Confession · “In the past three months, my coffee shop has sold over 30,000 cold brews...”
    Goal
    Value + Off-Platform Traffic
    Ask
    Link
    Made by
    Staff
    Length
    1:46 · 27 cuts
    1.2× their usual1:46
    Series · 3 of 4
  34. Inserts

    THIS IS (builds to) THIS IS OSTERIA

    Reach
    20× subs · 509 views · as of Oct 18, 2026
    Hook
    Text-Carried · “THIS IS (builds to) THIS IS OSTERIA”
    Goal
    Lifestyle & Culture
    Made by
    In-House
    Length
    0:10 · 8 cuts
    20× subs0:10
    Series · 2 of 4
  35. Inserts

    POV: Christmas Cookie Latte

    Reach
    12× usual · 30.5K views · as of Oct 20, 2026
    Hook
    Text-Carried · “POV: Christmas Cookie Latte”
    Goal
    Lifestyle & Culture
    Made by
    Staff
    Length
    1:00 · 9 cuts
    12× their usual1:00
    Series · 10 of 72
  36. Inserts

    POV: customer asked for sugar after we finished the latte art😭

    Reach
    11× usual · 29.1K views · as of Oct 20, 2026
    Hook
    Text-Carried · “POV: customer asked for sugar after we finished the latte art😭”
    Goal
    Value + Brand Campaign + Lifestyle & Culture
    Made by
    In-House
    Length
    0:22 · 0 cuts
    11× their usual0:22
    Series · 8 of 30
  37. Inserts

    Dude, what's with these coffee shops and all their whips? I know, they're fucking everywhere.

    Reach
    5.8× usual · 181.3K views · as of Oct 20, 2026
    Hook
    Audience Callout · “Dude, what's with these coffee shops and all their whips? I know, they're fucking everywhere.”
    Goal
    Hard Promotion
    Made by
    Staff
    Length
    0:36 · 29 cuts
    5.8× their usual0:36
    Series · 10 of 16
  38. Inserts

    If you aren't impressed with your at-home coffee, these are three reasons why.

    Reach
    4.6× usual · 43.6K views · as of Oct 20, 2026
    Hook
    Listicle Promise · “If you aren't impressed with your at-home coffee, these are three reasons why.” said
    Goal
    Lifestyle & Culture + Authority
    Made by
    Staff
    Length
    0:45 · 7 cuts
    4.6× their usual0:45
    Series · 2 of 3
  39. Inserts

    BEING

    Reach
    2.7× usual · 3.9K views · as of Oct 20, 2026
    Hook
    Text-Carried · “BEING” on screen
    Goal
    Value + Lifestyle & Culture + Brand Seeding
    Made by
    Staff
    Length
    0:28 · 0 cuts
    2.7× their usual0:28
    Series · 7 of 41
  40. Inserts

    Yogurt bowl · Strawberry cheesecake

    Reach
    2.4× usual · 4.9K views · as of Oct 19, 2026
    Hook
    Text-Carried · “Yogurt bowl · Strawberry cheesecake”
    Goal
    Value + Brand Campaign + Lifestyle & Culture
    Made by
    In-House
    Length
    0:15 · 4 cuts
    2.4× their usual0:15
    Series · 5 of 26
  41. Inserts

    POV: you're trained in all areas · I'm Kim Kardashian West. I'm a mother, millionaire,

    Reach
    2.0× usual · 2.2K views · as of Oct 20, 2026
    Hook
    Absurd Premise · “POV: you're trained in all areas · I'm Kim Kardashian West. I'm a mother, millionaire,”
    Goal
    Value + Lifestyle & Culture
    Made by
    Staff
    Length
    0:06 · 4 cuts
    2.0× their usual0:06
    Series · 33 of 56
  42. Inserts

    pov: owing a viral matcha shop

    Reach
    0.7× usual · 10K views · as of Oct 20, 2026
    Hook
    Text-Carried · “pov: owing a viral matcha shop”
    Goal
    Value + Lifestyle & Culture + Series Retention
    Made by
    Staff
    Length
    1:01 · 15 cuts
    0.7× their usual1:01
  43. Inserts

    FUNCTION COFFEE CO

    Reach
    0.3× usual · 329 views · as of Oct 20, 2026
    Hook
    Music Only · “FUNCTION COFFEE CO” on screen
    Goal
    Hard Promotion + Lifestyle & Culture
    Made by
    Creator Collab
    Length
    0:51 · 28 cuts
    0.3× their usual0:51
  44. Inserts

    My pasta guy. He's the best. I'm telling you, the finest product

    Reach
    16× subs · 402 views · as of Oct 18, 2026
    Hook
    Confession · “My pasta guy. He's the best. I'm telling you, the finest product”
    Goal
    Hard Promotion + Authority + Series Retention
    Made by
    Staff
    Length
    0:13 · 6 cuts
    16× subs0:13
  45. Inserts
    Reach
    11× usual · 28.4K views · as of Oct 20, 2026
    Hook
    Ambient & ASMR
    Goal
    Value + Lifestyle & Culture
    Made by
    Staff
    Length
    0:45 · 7 cuts
    11× their usual0:45
    Series · 7 of 72
  46. Inserts

    Coffee facts that sound fake but are actually true

    Reach
    9.7× usual · 25.6K views · as of Oct 20, 2026
    Hook
    Flat Premise · “Coffee facts that sound fake but are actually true”
    Goal
    Brand Campaign + Authority
    Made by
    Staff
    Length
    0:29 · 13 cuts
    9.7× their usual0:29
    Series · 4 of 10
  47. Inserts

    Let's test our new spring drinks (but only one of them is making the menu)

    Reach
    4.9× usual · 151.5K views · as of Oct 20, 2026
    Hook
    Stop Doing X · “Let's test our new spring drinks (but only one of them is making the menu)”
    Goal
    Series Retention
    Ask
    Comment
    Made by
    Staff
    Length
    1:05 · 32 cuts
    4.9× their usual1:05
    Series · 2 of 5
  48. Inserts

    Here are three tips from a barista that you should know at home. One,

    Reach
    4.1× usual · 38.7K views · as of Oct 20, 2026
    Hook
    Listicle Promise · “Here are three tips from a barista that you should know at home. One,” said
    Goal
    Value + Lifestyle & Culture + Authority
    Ask
    Do It Now
    Made by
    Staff
    Length
    0:48 · 9 cuts
    4.1× their usual0:48
    Series · 1 of 3
  49. Inserts
    Reach
    2.0× usual · 2.9K views · as of Oct 20, 2026
    Hook
    Music Only
    Goal
    Lifestyle & Culture + Authority
    Made by
    Staff
    Length
    0:58 · 0 cuts
    2.0× their usual0:58
  50. Inserts

    So the leg press is a great piece of kit. I'm going to show you a couple of

    Reach
    1.9× usual · 3.9K views · as of Oct 19, 2026
    Hook
    Flat Premise · “So the leg press is a great piece of kit. I'm going to show you a couple of”
    Goal
    Value + Lifestyle & Culture + Authority → Core Offer
    Made by
    Staff
    Length
    0:31 · 1 cut
    1.9× their usual0:31
    Series · 4 of 14
  51. Inserts

    Juan Puerta Cupping

    Reach
    1.7× usual · 1.8K views · as of Oct 20, 2026
    Hook
    Text-Carried · “Juan Puerta Cupping”
    Goal
    Authority + Series Retention
    Made by
    Staff
    Length
    0:23 · 8 cuts
    1.7× their usual0:23
  52. Inserts

    DIML · cafe owner

    Reach
    0.7× usual · 9.6K views · as of Oct 20, 2026
    Hook
    Music Only · “DIML · cafe owner”
    Goal
    Lifestyle & Culture + Authority
    Made by
    Staff
    Length
    0:58 · 17 cuts
    0.7× their usual0:58
    Series · 8 of 8
  53. Inserts

    A vibe, truthfully, I love a

    Reach
    0.2× usual · 279 views · as of Oct 20, 2026
    Hook
    In Media Res · “A vibe, truthfully, I love a”
    Goal
    Hard Promotion + Lifestyle & Culture + Authority → Core Offer
    Made by
    In-House
    Length
    1:01 · 18 cuts
    0.2× their usual1:01
  54. Inserts
    Reach
    11× usual · 28.2K views · as of Oct 20, 2026
    Hook
    Ambient & ASMR
    Goal
    Lifestyle & Culture
    Made by
    Staff
    Length
    0:52 · 9 cuts
    11× their usual0:52
    Series · 31 of 72
  55. Inserts

    Whimsical latte art? YES PLEASE!

    Reach
    6.9× usual · 18.2K views · as of Oct 20, 2026
    Hook
    Text-Carried · “Whimsical latte art? YES PLEASE!” on screen
    Goal
    Lifestyle & Culture + Authority
    Ask
    Do It Now
    Made by
    Staff
    Length
    0:17 · 4 cuts
    6.9× their usual0:17
    Series · 6 of 6
  56. Inserts

    Coffee's disgusting. What would you make to change my mind?

    Reach
    2.5× usual · 78.1K views · as of Oct 20, 2026
    Hook
    Stop Doing X · “Coffee's disgusting. What would you make to change my mind?”
    Goal
    Hard Promotion
    Made by
    Staff
    Length
    0:55 · 12 cuts
    2.5× their usual0:55
    Series · 2 of 4
  57. Inserts

    This is the only way to make a perfect latte. Use syrups

    Reach
    2.2× usual · 20.9K views · as of Oct 20, 2026
    Hook
    Payoff Promise · “This is the only way to make a perfect latte. Use syrups”
    Goal
    Value + Hard Promotion + Authority
    Made by
    Staff
    Length
    0:26 · 4 cuts
    2.2× their usual0:26
  58. Inserts

    What is a coffee cupping?

    Reach
    1.6× usual · 1.8K views · as of Oct 20, 2026
    Hook
    Text-Carried · “What is a coffee cupping?”
    Goal
    Value + Authority
    Made by
    Staff
    Length
    0:29 · 6 cuts
    1.6× their usual0:29
    Series · 3 of 3
  59. Inserts

    none reliably legible — OCR shows only garbled mug text

    Reach
    1.5× usual · 2.2K views · as of Oct 20, 2026
    Hook
    Music Only · “none reliably legible — OCR shows only garbled mug text”
    Goal
    Value + Authority + Brand Seeding
    Made by
    Staff
    Length
    0:29 · 0 cuts
    1.5× their usual0:29
    Series · 14 of 41
  60. Inserts

    As the seasons

    Reach
    1.3× usual · 2.6K views · as of Oct 19, 2026
    Hook
    Audience Callout · “As the seasons”
    Goal
    Value + Lifestyle & Culture + Series Retention
    Made by
    Creator Collab
    Length
    0:27 · 5 cuts
    1.3× their usual0:27
    Series · 2 of 26

The company it keeps

Often paired with

  • Food & Beverage in 63 of 95
  • Product In Hand in 43 of 95
  • Recipe in 30 of 95
  • Value in 52 of 95
  • Result First in 15 of 95
  • Ambient & ASMR in 14 of 95
  • Curiosity Gap in 33 of 95
  • Label Cards in 15 of 95

Who uses it most

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