Manila Mart & Cafe

Hey Toni! What's the most popular Filipino food?

Reach

79× usual · 1.4M views · as of Oct 20, 2026

Hook

In Media Res · “Hey Toni! What's the most popular Filipino food?”

Goal

Value

Length

0:54

Yup, that's me. You're probably wondering how I got here.

Reach

11× usual · 200.7K views · as of Oct 20, 2026

Hook

Absurd Premise · “Yup, that's me. You're probably wondering how I got here.”

Goal

Lifestyle & Culture + Authority

Made by

In-House

Length

1:01

Hey Toni! How do you make the perfect lumpia?

Reach

8.1× usual · 142.2K views · as of Oct 20, 2026

Hook

Flat Premise · “Hey Toni! How do you make the perfect lumpia?”

Goal

Lifestyle & Culture + Authority

Length

1:01

Hey Toni! What's an underrated pork dish?

Reach

7.7× usual · 135.4K views · as of Oct 20, 2026

Hook

In Media Res · “Hey Toni! What's an underrated pork dish?”

Goal

Value + Hard Promotion

Made by

In-House

Length

0:51

Hey Toni! How do you make the best lechon? Let me show you!

Reach

7.4× usual · 129.9K views · as of Oct 20, 2026

Hook

“Hey Toni! How do you make the best lechon? Let me show you!”

Goal

Authority

Length

0:54

Hey Toni! It's basically Christmas already! Can you make something to celebrate?

Reach

4.9× usual · 85.5K views · as of Oct 20, 2026

Hook

Question · “Hey Toni! It's basically Christmas already! Can you make something to celebrate?”

Goal

Value

Ask

Comment

Length

0:49

Hey Toni! What's the first dish everybody grabs in a boodle fight?

Reach

4.0× usual · 71K views · as of Oct 20, 2026

Hook

In Media Res · “Hey Toni! What's the first dish everybody grabs in a boodle fight?”

Goal

Lifestyle & Culture

Length

1:01

What is your go-to meal at Manila Mart? BBQ chicken and pork!

Reach

3.8× usual · 66.3K views · as of Oct 20, 2026

Hook

In Media Res · “What is your go-to meal at Manila Mart? BBQ chicken and pork!”

Goal

Lifestyle & Culture + Authority

Ask

Comment

Made by

In-House

Length

1:10

Hey Toni! Can you make something with peanut butter? Yeah! Let me show you!

Reach

3.6× usual · 63.2K views · as of Oct 20, 2026

Hook

In Media Res · “Hey Toni! Can you make something with peanut butter? Yeah! Let me show you!”

Goal

Value + Lifestyle & Culture

Length

0:38

Hey Toni! Can you make nachos Filipino?

Reach

3.2× usual · 56.1K views · as of Oct 20, 2026

Hook

In Media Res · “Hey Toni! Can you make nachos Filipino?”

Goal

Hard Promotion + Brand Campaign

Made by

In-House

Length

0:46

Hey Toni! What would you make for someone trying Filipino food for the first time?

Reach

3.0× usual · 52.2K views · as of Oct 20, 2026

Hook

Question · “Hey Toni! What would you make for someone trying Filipino food for the first time?”

Goal

Value + Hard Promotion + Lifestyle & Culture

Length

1:01

Hey Toni! What are the top 5 Filipino pantry essentials?

Reach

2.6× usual · 46.5K views · as of Oct 20, 2026

Hook

In Media Res · “Hey Toni! What are the top 5 Filipino pantry essentials?”

Goal

Lifestyle & Culture + Brand Seeding

Made by

In-House

Length

1:03

Hey Toni! What's a perfect treat to start the new year?

Reach

2.4× usual · 41.9K views · as of Oct 20, 2026

Hook

Question · “Hey Toni! What's a perfect treat to start the new year?”

Goal

Value + Hard Promotion

Made by

In-House

Length

0:49

Hey Toni! Can you make a Christmas must have?

Reach

2.4× usual · 41.4K views · as of Oct 20, 2026

Hook

In Media Res · “Hey Toni! Can you make a Christmas must have?”

Goal

Value + Hard Promotion

Ask

Comment

Length

0:56

Hey Toni! How do you make the perfect leche flan?

Reach

1.9× usual · 34.1K views · as of Oct 20, 2026

Hook

Question · “Hey Toni! How do you make the perfect leche flan?”

Goal

Hard Promotion + Authority

Made by

In-House

Length

0:48

Hey Toni! Can you try these chip recommendations?

Reach

1.6× usual · 28K views · as of Oct 20, 2026

Hook

In Media Res · “Hey Toni! Can you try these chip recommendations?”

Goal

Brand Campaign + Brand Seeding

Ask

Comment

Length

0:48

Hey Toni! Can you make noodles crispy?

Reach

1.6× usual · 27.8K views · as of Oct 20, 2026

Hook

In Media Res · “Hey Toni! Can you make noodles crispy?”

Goal

Brand Campaign

Ask

Comment

Length

0:43

Hey Toni! Can you upgrade SPAM? Let me show you!

Reach

1.5× usual · 26.2K views · as of Oct 20, 2026

Hook

In Media Res · “Hey Toni! Can you upgrade SPAM? Let me show you!”

Goal

Brand Campaign + Authority

Made by

In-House

Length

0:51

Hey Toni! Can you save old bread? Let me show you!

Reach

1.4× usual · 24.4K views · as of Oct 20, 2026

Hook

Motion Cold-Open · “Hey Toni! Can you save old bread? Let me show you!”

Goal

Value + Series Retention

Ask

Comment

Length

0:47

The grocery item FLYING OFF our shelves isn't what you expect!

Reach

1.4× usual · 24.2K views · as of Oct 20, 2026

Hook

Withheld Secret · “The grocery item FLYING OFF our shelves isn't what you expect!”

Goal

Lifestyle & Culture + Brand Seeding

Ask

Comment

Length

0:35

Hey Toni! Can you make pumpkin spice Filipino?

Reach

1.3× usual · 23.3K views · as of Oct 20, 2026

Hook

Stop Doing X · “Hey Toni! Can you make pumpkin spice Filipino?”

Goal

Lifestyle & Culture + Series Retention

Made by

In-House

Length

1:02

Hey Toni! Can you make poutine Filipino?

Reach

1.2× usual · 21.6K views · as of Oct 20, 2026

Hook

In Media Res · “Hey Toni! Can you make poutine Filipino?”

Goal

Brand Campaign + Authority

Made by

In-House

Length

0:36

Hey Toni! What snack should I get for movie night?

Reach

0.8× usual · 13.9K views · as of Oct 20, 2026

Hook

Question · “Hey Toni! What snack should I get for movie night?”

Goal

Brand Seeding

Ask

Comment

Made by

In-House

Length

0:35

A lot of you have been asking... Who is the face behind

Reach

0.7× usual · 13.1K views · as of Oct 20, 2026

Hook

Face First · “A lot of you have been asking... Who is the face behind”

Goal

Brand Campaign + Series Retention

Made by

In-House

Length

1:08

Hey Toni! Can you try Filipino versions of American snacks*?

Reach

0.5× usual · 8K views · as of Oct 20, 2026

Hook

In Media Res · “Hey Toni! Can you try Filipino versions of American snacks*?”

Goal

Brand Campaign + Brand Seeding

Length

1:03

Hey Toni! Do you ever wear anything besides your uniform??

Reach

0.3× usual · 6.2K views · as of Oct 20, 2026

Hook

Question · “Hey Toni! Do you ever wear anything besides your uniform??”

Goal

Off-Platform Traffic

Ask

Link

Made by

In-House

Length

0:25