MONTE

@themonteclub · 71K subscribers

Fashion & ApparelPhysical productUS

282 posts in the last 12 months, median 37.1K views — a post’s “× their usual” is its views ÷ that

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Showing 27 videos

"I have to use shampoo everyday" Me:
Reach
2424× usual · 90M views · as of Oct 23, 2026
Hook
Chaotic Montage · “"I have to use shampoo everyday" Me:”
Goal
Brand Campaign + Lifestyle & Culture
Made by
In-House
Length
0:11
2424× their usual0:11
MONTE· 90M views
POV: you only have one take...
Reach
339× usual · 12.6M views · as of Oct 23, 2026
Hook
Music Only · “POV: you only have one take...”
Goal
Brand Campaign
Made by
In-House
Length
0:16
339× their usual0:16
MONTE· 12.6M views
POV: You only have one take...
Reach
159× usual · 5.9M views · as of Oct 23, 2026
Hook
Ambient & ASMR · “POV: You only have one take...”
Goal
Value + Lifestyle & Culture
Length
0:13
159× their usual0:13
MONTE· 5.9M views
Sea salt vs wind
Reach
89× usual · 3.3M views · as of Oct 23, 2026
Hook
Music Only · “Sea salt vs wind”
Goal
Value
Length
0:15
89× their usual0:15
MONTE· 3.3M views
What is MONTE Texture Tool?
Reach
71× usual · 2.6M views · as of Oct 23, 2026
Hook
Stop Doing X · “What is MONTE Texture Tool?”
Goal
Authority
Length
0:44
71× their usual0:44
MONTE· 2.6M views
The Truth about MONTE...
Reach
69× usual · 2.6M views · as of Oct 23, 2026
Hook
Audience Callout · “The Truth about MONTE...”
Goal
Authority
Made by
In-House
Length
0:53
69× their usual0:53
MONTE· 2.6M views
Walter! It's been so long. I didn't know you could ride.
Reach
65× usual · 2.4M views · as of Oct 23, 2026
Hook
In Media Res · “Walter! It's been so long. I didn't know you could ride.”
Goal
Lifestyle & Culture
Made by
In-House
Length
0:30
65× their usual0:30
MONTE· 2.4M views
Sea salt vs wind
Reach
56× usual · 2.1M views · as of Oct 23, 2026
Hook
Music Only · “Sea salt vs wind”
Goal
Value + Lifestyle & Culture
Made by
In-House
Length
0:15
56× their usual0:15
MONTE· 2.1M views
Is MONTE Lying? How far would you go to prove you're telling the truth?
Reach
51× usual · 1.9M views · as of Oct 23, 2026
Hook
Stop Doing X · “Is MONTE Lying? How far would you go to prove you're telling the truth?”
Goal
Value
Length
0:46
51× their usual0:46
MONTE· 1.9M views
How other brands test their products...
Reach
51× usual · 1.9M views · as of Oct 23, 2026
Hook
Ambient & ASMR · “How other brands test their products...”
Goal
Value
Made by
In-House
Length
0:16
51× their usual0:16
MONTE· 1.9M views
How it feels using hairspray to stop the wind: CORTISOL HIGH
Reach
43× usual · 1.6M views · as of Oct 23, 2026
Hook
Music Only · “How it feels using hairspray to stop the wind: CORTISOL HIGH”
Goal
Value + Brand Campaign
Made by
In-House
Length
0:12
43× their usual0:12
MONTE· 1.6M views
POV: Your product doesn't need a gallon of shampoo to remove
Reach
39× usual · 1.5M views · as of Oct 23, 2026
Hook
Music Only · “POV: Your product doesn't need a gallon of shampoo to remove”
Goal
Value + Lifestyle & Culture
Made by
In-House
Length
0:09
39× their usual0:09
MONTE· 1.5M views
POV: you actually test your hair products
Reach
38× usual · 1.4M views · as of Oct 23, 2026
Hook
Music Only · “POV: you actually test your hair products”
Goal
Brand Campaign + Lifestyle & Culture
Made by
In-House
Length
0:12
38× their usual0:12
MONTE· 1.4M views
How other hair brands test their products...
Reach
30× usual · 1.1M views · as of Oct 23, 2026
Hook
Music Only · “How other hair brands test their products...”
Goal
Lifestyle & Culture + Authority
Made by
In-House
Length
0:14
30× their usual0:14
MONTE· 1.1M views
So, I've just found this new hair powder.
Reach
23× usual · 871.8K views · as of Oct 23, 2026
Hook
Face First · “So, I've just found this new hair powder.”
Goal
Brand Campaign
Length
0:21
23× their usual0:21
MONTE· 871.8K views
7 years ago my mate Matt gave me a haircut so bad...
Reach
8.1× usual · 300K views · as of Oct 23, 2026
Hook
Confession · “7 years ago my mate Matt gave me a haircut so bad...”
Goal
Value + Authority
Made by
In-House
Length
0:57
8.1× their usual0:57
MONTE· 300K views
Want beautifully textured hair?
Reach
8.1× usual · 298.9K views · as of Oct 23, 2026
Hook
Question · “Want beautifully textured hair?”
Goal
Value + Hard Promotion
Length
0:25
8.1× their usual0:25
MONTE· 298.9K views
MONTE is getting sued. Let me explain.
Reach
6.0× usual · 222.1K views · as of Oct 23, 2026
Hook
Breaking News · “MONTE is getting sued. Let me explain.”
Goal
Hard Promotion
Ask
Link
Made by
In-House
Length
0:38
6.0× their usual0:38
MONTE· 222.1K views
How MONTE won beauty's biggest award...
Reach
4.0× usual · 148.1K views · as of Oct 23, 2026
Hook
Payoff Promise · “How MONTE won beauty's biggest award...”
Goal
Authority
Made by
In-House
Length
0:52
4.0× their usual0:52
MONTE· 148.1K views
What is THE DROP? I HAVE S**T HAIR
Reach
2.8× usual · 103.4K views · as of Oct 23, 2026
Hook
Audience Callout · “What is THE DROP? I HAVE S**T HAIR”
Goal
Hard Promotion + Lifestyle & Culture
Ask
Link
Made by
In-House
Length
0:41
2.8× their usual0:41
MONTE· 103.4K views
Let's test Monte versus hair powder in the speed of application test.
Reach
1.6× usual · 57.9K views · as of Oct 23, 2026
Hook
Face First · “Let's test Monte versus hair powder in the speed of application test.”
Goal
Value + Hard Promotion
Made by
In-House
Length
0:25
1.6× their usual0:25
MONTE· 57.9K views
IS MONTE LYING? So if Monte is Europe's fastest growing hair brand, why is it not available in America?
Reach
1.5× usual · 54.2K views · as of Oct 23, 2026
Hook
Stop Doing X · “IS MONTE LYING? So if Monte is Europe's fastest growing hair brand, why is it not available in America?”
Goal
Hard Promotion
Ask
Link
Made by
In-House
Length
0:44
1.5× their usual0:44
MONTE· 54.2K views
WTF is happening on my flight...
Reach
1.2× usual · 46.1K views · as of Oct 23, 2026
Hook
Music Only · “WTF is happening on my flight...”
Goal
Hard Promotion + Series Retention
Ask
Link
Length
0:13
1.2× their usual0:13
MONTE· 46.1K views
Sea salt vs Wind
Reach
1.2× usual · 43.9K views · as of Oct 23, 2026
Hook
Music Only · “Sea salt vs Wind”
Goal
Series Retention
Length
0:13
1.2× their usual0:13
MONTE· 43.9K views
Reach
1.0× usual · 37.9K views · as of Oct 23, 2026
Hook
Ambient & ASMR
Goal
Value + Series Retention
Ask
Link
Made by
In-House
Length
0:08
1.0× their usual0:08
MONTE· 37.9K views
Can MONTE survive a jet engine? 3
Reach
1.0× usual · 37.4K views · as of Oct 23, 2026
Hook
Stop Doing X · “Can MONTE survive a jet engine? 3”
Goal
Value + Series Retention
Made by
In-House
Length
0:12
1.0× their usual0:12
MONTE· 37.4K views
"I have to use Shampoo everyday..." Me:
Reach
0.9× usual · 34.4K views · as of Oct 23, 2026
Hook
Music Only · “"I have to use Shampoo everyday..." Me:”
Goal
Hard Promotion + Series Retention
Made by
In-House
Length
0:09
0.9× their usual0:09
MONTE· 34.4K views