Margaret River Roasting Co.

Hey, welcome to Marg River Roasting Co. Let's show you around. All

Reach

73× usual · 50.9K views · as of Oct 20, 2026

Hook

Flat Premise · “Hey, welcome to Marg River Roasting Co. Let's show you around. All”

Goal

Hard Promotion + Off-Platform Traffic + Authority

Ask

Link

Made by

Staff

Length

0:33 · 2 cuts

We are here caffeinating about a hundred chefs on what

Reach

11× usual · 7.8K views · as of Oct 20, 2026

Hook

Flat Premise · “We are here caffeinating about a hundred chefs on what”

Goal

Lifestyle & Culture + Authority → Event

Made by

In-House

Length

0:44 · 24 cuts

If you've ever tried to pour evenly from a regular kettle, you know how messy

Reach

2.6× usual · 1.8K views · as of Oct 20, 2026

Hook

Audience Callout · “If you've ever tried to pour evenly from a regular kettle, you know how messy”

Goal

Value + Authority

Made by

In-House

Length

0:16 · 3 cuts

I'm coming down so you better get this party started.

Reach

2.6× usual · 1.8K views · as of Oct 20, 2026

Hook

Payoff Promise · “I'm coming down so you better get this party started.”

Goal

Hard Promotion + Lifestyle & Culture

Made by

Staff

Length

0:19 · 1 cut

This is the simplest way to get good coffee anywhere, whether you're traveling, camping,

Reach

2.6× usual · 1.8K views · as of Oct 20, 2026

Hook

Flat Premise · “This is the simplest way to get good coffee anywhere, whether you're traveling, camping,”

Goal

Value + Off-Platform Traffic

Ask

Link

Made by

Staff

Length

0:24 · 7 cuts

Specialty coffee will undoubtedly be cleaner,

Reach

2.6× usual · 1.8K views · as of Oct 20, 2026

Hook

Payoff Promise · “Specialty coffee will undoubtedly be cleaner,”

Goal

Value + Authority

Made by

Staff

Length

0:22 · 5 cuts

Coffee is 98% water, so if your water is tasting bad, your

Reach

2.2× usual · 1.6K views · as of Oct 20, 2026

Hook

Breaking News · “Coffee is 98% water, so if your water is tasting bad, your”

Goal

Value + Authority

Made by

Staff

Length

0:14 · 1 cut

Do you like free cookies? Well, come and celebrate with us right here in

Reach

2.2× usual · 1.5K views · as of Oct 20, 2026

Hook

Question · “Do you like free cookies? Well, come and celebrate with us right here in”

Goal

Hard Promotion

Made by

Staff

Length

0:13 · 0 cuts

If you're into pour over, AeroPress or espresso, timing

Reach

2.2× usual · 1.5K views · as of Oct 20, 2026

Hook

Face First · “If you're into pour over, AeroPress or espresso, timing”

Goal

Value + Off-Platform Traffic

Made by

Staff

Length

0:24 · 2 cuts

Making a latte with Luke Jackson · First step. · always grind my beans

Reach

2.2× usual · 1.5K views · as of Oct 20, 2026

Hook

Flat Premise · “Making a latte with Luke Jackson · First step. · always grind my beans”

Goal

Lifestyle & Culture + Off-Platform Traffic

Made by

In-House

Length

0:54 · 20 cuts

Rage baiting the males at the roastery · Rude. Good question? Yeah. What—

Reach

2.2× usual · 1.5K views · as of Oct 20, 2026

Hook

In Media Res · “Rage baiting the males at the roastery · Rude. Good question? Yeah. What—”

Goal

Lifestyle & Culture

Made by

In-House

Length

0:59 · 4 cuts

That tastes terrible! What [went wrong?]

Reach

2.1× usual · 1.5K views · as of Oct 20, 2026

Hook

Audience Callout · “That tastes terrible! What [went wrong?]”

Goal

Value + Off-Platform Traffic

Made by

Staff

Length

0:36 · 10 cuts

How important is it to admit when you're wrong in business?

Reach

2.0× usual · 1.4K views · as of Oct 20, 2026

Hook

Face First · “How important is it to admit when you're wrong in business?”

Goal

Hard Promotion + Off-Platform Traffic + Authority

Made by

In-House

Length

0:32 · 1 cut

So I would say that's yellow, right?

Reach

2.0× usual · 1.4K views · as of Oct 20, 2026

Hook

In Media Res · “So I would say that's yellow, right?”

Goal

Lifestyle & Culture + Brand Seeding

Made by

Staff

Length

0:35 · 13 cuts

We are loading up ground coffee for our

Reach

1.9× usual · 1.4K views · as of Oct 20, 2026

Hook

Flat Premise · “We are loading up ground coffee for our”

Goal

Off-Platform Traffic + Authority + Series Retention

Made by

Staff

Length

0:36 · 10 cuts

Reach

1.9× usual · 1.3K views · as of Oct 20, 2026

Hook

Music Only

Goal

Lifestyle & Culture + Authority + Brand Seeding

Made by

Staff

Length

0:25 · 16 cuts

Like any coffee professional, I drink too much coffee. Well aware of

Reach

1.8× usual · 1.3K views · as of Oct 20, 2026

Hook

Confession · “Like any coffee professional, I drink too much coffee. Well aware of”

Goal

Hard Promotion + Authority + Series Retention

Ask

Link

Made by

Staff

Length

0:53 · 12 cuts

Do our bosses know us by voice? Brad

Reach

1.8× usual · 1.3K views · as of Oct 20, 2026

Hook

Text-Carried · “Do our bosses know us by voice? Brad”

Goal

Lifestyle & Culture + Brand Seeding

Made by

In-House

Length

0:29 · 0 cuts

They're shutting down production once again, but this time it's for our 10th

Reach

1.8× usual · 1.3K views · as of Oct 20, 2026

Hook

Breaking News · “They're shutting down production once again, but this time it's for our 10th”

Goal

Hard Promotion + Lifestyle & Culture + Brand Seeding → Event

Made by

Staff

Length

0:21 · 0 cuts

So, coffee. How does that fit into the routine? Are you drinking on the way?

Reach

1.7× usual · 1.2K views · as of Oct 20, 2026

Hook

Question · “So, coffee. How does that fit into the routine? Are you drinking on the way?”

Goal

Lifestyle & Culture + Off-Platform Traffic + Series Retention

Made by

Staff

Length

0:33 · 16 cuts

All right, so we've been in your world making coffee

Reach

1.3× usual · 886 views · as of Oct 20, 2026

Hook

“All right, so we've been in your world making coffee”

Goal

Hard Promotion + Brand Campaign

Made by

Staff

Length

2:10 · 9 cuts

Okay, so it's been a big year this year, but what are the biggest contributes that

Reach

1.0× usual · 711 views · as of Oct 20, 2026

Hook

Question · “Okay, so it's been a big year this year, but what are the biggest contributes that”

Goal

Hard Promotion + Brand Campaign + Lifestyle & Culture

Ask

Link

Made by

Staff

Length

0:24 · 1 cut

We shut it down. We started

Reach

1.0× usual · 700 views · as of Oct 20, 2026

Hook

Withheld Secret · “We shut it down. We started”

Goal

Lifestyle & Culture + Off-Platform Traffic + Brand Seeding

Made by

Staff

Length

1:00 · 1 cut

We are live at the roastery. We're doing a late night roast.

Reach

0.7× usual · 510 views · as of Oct 20, 2026

Hook

Face First · “We are live at the roastery. We're doing a late night roast.”

Goal

Lifestyle & Culture + Series Retention + Brand Seeding

Made by

Staff

Length

0:52 · 25 cuts

This is how we can our cold brew.

Reach

0.5× usual · 328 views · as of Oct 20, 2026

Hook

Flat Premise · “This is how we can our cold brew.”

Goal

Value + Off-Platform Traffic + Series Retention → App

Made by

In-House

Length

0:41 · 15 cuts

Here in the wild streets of Perth, two specimens

Reach

0.5× usual · 328 views · as of Oct 20, 2026

Hook

Absurd Premise · “Here in the wild streets of Perth, two specimens”

Goal

Hard Promotion + Brand Campaign + Off-Platform Traffic

Ask

Link

Made by

In-House

Length

0:35 · 17 cuts

Can I stay a bit longer?

Reach

0.3× usual · 209 views · as of Oct 20, 2026

Hook

Question · “Can I stay a bit longer?”

Goal

Value + Hard Promotion + Brand Campaign

Made by

In-House

Length

0:10 · 4 cuts