Nothing

@nothingtechnology · 1.4M subscribers

GadgetsPhysical productUK

370 posts in the last 12 months, median 42.6K views — a post’s “× their usual” is its views ÷ that

What do you want to look at?

Showing 30 videos

Nothing CEO ROASTS CMF "Foldable Phone"
Reach
224× usual · 9.5M views · as of Oct 23, 2026
Hook
Ambient & ASMR · “Nothing CEO ROASTS CMF "Foldable Phone"”
Goal
Brand Campaign + Brand Seeding
Made by
In-House
Length
0:48
224× their usual0:48
Nothing· 9.5M views
Reach
147× usual · 6.2M views · as of Oct 23, 2026
Hook
Ambient & ASMR
Goal
Authority
Made by
In-House
Length
0:10
147× their usual0:10
Nothing· 6.2M views
So if I'm ever on a phone call or recording a video,
Reach
108× usual · 4.6M views · as of Oct 23, 2026
Hook
Ambient & ASMR · “So if I'm ever on a phone call or recording a video,”
Goal
Authority
Made by
In-House
Length
0:29
108× their usual0:29
Nothing· 4.6M views
Nothing CEO Reacts to Linus' Headphone (1) Review!
Reach
97× usual · 4.1M views · as of Oct 23, 2026
Hook
Ambient & ASMR · “Nothing CEO Reacts to Linus' Headphone (1) Review!”
Goal
Authority
Made by
In-House
Length
0:27
97× their usual0:27
Nothing· 4.1M views
JerryRigEverything Wrecks the Phone (3a)!
Reach
79× usual · 3.4M views · as of Oct 23, 2026
Hook
Stat Drop · “JerryRigEverything Wrecks the Phone (3a)!”
Goal
Authority
Length
0:45
79× their usual0:45
Nothing· 3.4M views
Carl, CEO, who just basically says like, we're just not going to do a flagship this year.
Reach
78× usual · 3.3M views · as of Oct 23, 2026
Hook
Stat Drop · “Carl, CEO, who just basically says like, we're just not going to do a flagship this year.”
Goal
Authority
Made by
In-House
Length
0:45
78× their usual0:45
Nothing· 3.3M views
Nothing CEO Reviews scrapped "Essential Phone"
Reach
52× usual · 2.2M views · as of Oct 23, 2026
Hook
Question · “Nothing CEO Reviews scrapped "Essential Phone"”
Goal
Lifestyle & Culture
Made by
In-House
Length
0:23
52× their usual0:23
Nothing· 2.2M views
Nothing CEO Reacts to Mrwhosetheboss' OS Review I do think that Nothing OS is one of the best
Reach
38× usual · 1.6M views · as of Oct 23, 2026
Hook
Stat Drop · “Nothing CEO Reacts to Mrwhosetheboss' OS Review I do think that Nothing OS is one of the best”
Goal
Lifestyle & Culture + Authority
Made by
In-House
Length
1:07
38× their usual1:07
Nothing· 1.6M views
You've probably seen JerryRig trying to bend our phones into oblivion, right?
Reach
28× usual · 1.2M views · as of Oct 23, 2026
Hook
Stat Drop · “You've probably seen JerryRig trying to bend our phones into oblivion, right?”
Goal
Value + Brand Campaign
Made by
In-House
Length
0:26
28× their usual0:26
Nothing· 1.2M views
Mrwhosetheboss Reacts to His Custom Nothing Phone! Oooo!
Reach
19× usual · 818.1K views · as of Oct 23, 2026
Hook
Split Screen · “Mrwhosetheboss Reacts to His Custom Nothing Phone! Oooo!”
Goal
Authority + Series Retention
Made by
In-House
Length
0:34
19× their usual0:34
Nothing· 818.1K views
We've got this metal aluminum body which gives us the chance to make something thinner.
Reach
19× usual · 794.5K views · as of Oct 23, 2026
Hook
Flat Premise · “We've got this metal aluminum body which gives us the chance to make something thinner.”
Goal
Series Retention
Made by
In-House
Length
0:22
19× their usual0:22
Nothing· 794.5K views
Nothing CEO Reacts to Phone (4a) Vs Phone (3) Design
Reach
15× usual · 635.2K views · as of Oct 23, 2026
Hook
Ambient & ASMR · “Nothing CEO Reacts to Phone (4a) Vs Phone (3) Design”
Goal
Brand Campaign
Made by
In-House
Length
0:31
15× their usual0:31
Nothing· 635.2K views
my only real complaint is the wallpapers every single one of them
Reach
14× usual · 596.6K views · as of Oct 23, 2026
Hook
Breaking News · “my only real complaint is the wallpapers every single one of them”
Goal
Brand Campaign
Length
0:27
14× their usual0:27
Nothing· 596.6K views
Inspiration comes from kind of everywhere.
Reach
12× usual · 493K views · as of Oct 23, 2026
Hook
Withheld Secret · “Inspiration comes from kind of everywhere.”
Goal
Authority + Series Retention
Made by
In-House
Length
0:39
12× their usual0:39
Nothing· 493K views
Did Nothing Get Lazy Shipping Accessories?!
Reach
11× usual · 451.2K views · as of Oct 23, 2026
Hook
Stop Doing X · “Did Nothing Get Lazy Shipping Accessories?!”
Goal
Lifestyle & Culture + Authority
Made by
In-House
Length
0:21
11× their usual0:21
Nothing· 451.2K views
The glyph interface on the (4a) is six white LEDs,
Reach
10× usual · 439.8K views · as of Oct 23, 2026
Hook
Flat Premise · “The glyph interface on the (4a) is six white LEDs,”
Goal
Lifestyle & Culture + Series Retention
Made by
In-House
Length
0:43
10× their usual0:43
Nothing· 439.8K views
Height: 0.00391 Radius: 0.01257
Reach
10× usual · 436.6K views · as of Oct 23, 2026
Hook
Ambient & ASMR · “Height: 0.00391 Radius: 0.01257”
Goal
Series Retention
Made by
In-House
Length
0:30
10× their usual0:30
Nothing· 436.6K views
I think it's kind of ugly. Really?! Yeah...
Reach
9.4× usual · 399K views · as of Oct 23, 2026
Hook
Stop Doing X · “I think it's kind of ugly. Really?! Yeah...”
Goal
Brand Campaign
Made by
In-House
Length
0:24
9.4× their usual0:24
Nothing· 399K views
Reach
9.2× usual · 391.6K views · as of Oct 23, 2026
Hook
Music Only
Goal
Lifestyle & Culture
Made by
In-House
Length
0:25
9.2× their usual0:25
Nothing· 391.6K views
Reach
3.5× usual · 150.4K views · as of Oct 23, 2026
Hook
Ambient & ASMR
Goal
Value
Made by
In-House
Length
0:08
3.5× their usual0:08
Nothing· 150.4K views
Reach
2.2× usual · 95K views · as of Oct 23, 2026
Hook
Ambient & ASMR
Goal
Value + Series Retention
Made by
In-House
Length
0:21
2.2× their usual0:21
Nothing· 95K views
How Headphone (1) Pro Was Drop Tested all of our headphones have this like system drop test
Reach
2.1× usual · 91.3K views · as of Oct 23, 2026
Hook
Flat Premise · “How Headphone (1) Pro Was Drop Tested all of our headphones have this like system drop test”
Goal
Value + Authority
Made by
In-House
Length
0:23
2.1× their usual0:23
Nothing· 91.3K views
Reach
2.0× usual · 85.7K views · as of Oct 23, 2026
Hook
Ambient & ASMR
Goal
Value
Made by
In-House
Length
0:09
2.0× their usual0:09
Nothing· 85.7K views
To maximise on desk space, we'll be using this 3D printed laptop stand.
Reach
0.8× usual · 36.1K views · as of Oct 23, 2026
Hook
Flat Premise · “To maximise on desk space, we'll be using this 3D printed laptop stand.”
Goal
Brand Seeding
Length
0:40
0.8× their usual0:40
Nothing· 36.1K views
Reach
0.8× usual · 35.3K views · as of Oct 23, 2026
Hook
Music Only
Goal
Off-Platform Traffic
Ask
Link
Made by
In-House
Length
0:14
0.8× their usual0:14
Nothing· 35.3K views
Reach
0.8× usual · 32.7K views · as of Oct 23, 2026
Hook
Music Only
Goal
Off-Platform Traffic
Made by
In-House
Length
0:15
0.8× their usual0:15
Nothing· 32.7K views
How We Stress Test Our Nothing Phones!
Reach
0.7× usual · 27.9K views · as of Oct 23, 2026
Hook
Payoff Promise · “How We Stress Test Our Nothing Phones!”
Goal
Off-Platform Traffic
Ask
Watch Next
Made by
In-House
Length
0:23
0.7× their usual0:23
Nothing· 27.9K views
When I pole, I wear Nothing (R). All poles are not made equally.
Reach
0.6× usual · 26.5K views · as of Oct 23, 2026
Hook
Withheld Secret · “When I pole, I wear Nothing (R). All poles are not made equally.”
Goal
Lifestyle & Culture + Off-Platform Traffic
Made by
In-House
Length
0:22
0.6× their usual0:22
Nothing· 26.5K views
Kevin Parker of Tame Impala fame built this
Reach
0.5× usual · 22.2K views · as of Oct 23, 2026
Hook
Stat Drop · “Kevin Parker of Tame Impala fame built this”
Goal
Lifestyle & Culture + Off-Platform Traffic
Ask
Watch Next
Made by
In-House
Length
0:20
0.5× their usual0:20
Nothing· 22.2K views
tell me how this place was birthed
Reach
0.4× usual · 16.7K views · as of Oct 23, 2026
Hook
Question · “tell me how this place was birthed”
Goal
Lifestyle & Culture + Brand Seeding
Made by
In-House
Length
0:36
0.4× their usual0:36
Nothing· 16.7K views