Leads with an extreme figure, did-you-know stat, or credential-by-volume stated as fact — not a price or a question.
5 Shorts · 3 businesses · Audio
AuthorityGoals: Positions the account or its people as experts — proof, credentials, results — with no offer or askValueGoals: Useful teaching — a how-to, tip, recipe or expert answer — with the account's product or service as the backdropFixedFormats: A camera that does not move, tripod or propped, whether or not anyone addresses it; not handheldAsk an ExpertGoals: A staff expert answers one question in a Q&A formatHealth & FitnessCategories: The body: training it, feeding it, fixing itClass or ServiceGoals: A bookable or attendable service inside the offer — a class, a session, a treatmentLive DialogueVoice: Real on-camera or on-location dialogue recorded at the scene — not a performed multi-character skitTitle CardElements: Informational graphics that name or count — titles, headlines, episode/step/chapter stamps, name labels, tallies
Opens with: Stat Drop
Last month, my coffee shop pulled over 5,000 shots of espresso, and what I'm about to tell you might actually cost me thousands of dollars
Reach
104× usual · 137.9K views · as of Oct 20, 2026
Hook
Stat Drop · “Last month, my coffee shop pulled over 5,000 shots of espresso, and what I'm about to tell you might actually cost me thousands of dollars”
Goal
Value + Lifestyle & Culture + Authority
Made by
Staff
Length
2:03 · 39 cuts
Open
Join for free to saveCopy a prompt that writes a Short like this one
104× their usualViews ÷ the business’s median views over 12 months (1.3K): this post drew 104× what it usually gets2:03