HubSpot Marketing
@hubspotmarketing · 644K subscribers
173 posts in the last 12 months, median 1.4K views
7.1K views1:51Google's Year in Search video doesn't go viral every December just because it's reflective.
- Views
- 7.1K · as of Oct 23, 2026
- Hook
- Withheld Secret · “Google's Year in Search video doesn't go viral every December just because it's reflective.”
- Goal
- Value
- Ask
- Watch Next
- Length
- 1:51
Join for free to saveCopy a prompt that writes a Short like this oneSeries · 4 of 4Only the series Loop Marketing Case Study
5.6K views1:34Starbucks doesn't go viral every Christmas season because of the red cups.
- Views
- 5.6K · as of Oct 23, 2026
- Hook
- Breaking News · “Starbucks doesn't go viral every Christmas season because of the red cups.”
- Goal
- Value + Off-Platform Traffic + Authority
- Ask
- Comment
- Made by
- In-House
- Length
- 1:34
Join for free to saveCopy a prompt that writes a Short like this oneSeries · 2 of 4Only the series Loop Marketing Case Study- Series · 8 of 9Only the series The Last Word
4.8K views1:12YouTube has a feature that can drive thousands of impressions for your business.
- Views
- 4.8K · as of Oct 23, 2026
- Hook
- Withheld Secret · “YouTube has a feature that can drive thousands of impressions for your business.”
- Goal
- Value + Hard Promotion
- Made by
- In-House
- Length
- 1:12
Join for free to saveCopy a prompt that writes a Short like this one
4K views0:42There are a few places that we know LLMs are training
- Views
- 4K · as of Oct 23, 2026
- Hook
- Withheld Secret · “There are a few places that we know LLMs are training”
- Goal
- Off-Platform Traffic
- Ask
- Watch Next
- Made by
- In-House
- Length
- 0:42
Join for free to saveCopy a prompt that writes a Short like this oneSeries · 4 of 5Only the series Field Notes
3.5K views1:51Apple's holiday campaigns don't go viral every year just because they are emotional.
- Views
- 3.5K · as of Oct 23, 2026
- Hook
- Withheld Secret · “Apple's holiday campaigns don't go viral every year just because they are emotional.”
- Goal
- Off-Platform Traffic + Authority
- Made by
- In-House
- Length
- 1:51
Join for free to saveCopy a prompt that writes a Short like this oneSeries · 3 of 4Only the series Loop Marketing Case Study
3.4K views0:28If you are just using Claude and ChatGPT for text gen
- Views
- 3.4K · as of Oct 23, 2026
- Hook
- In Media Res · “If you are just using Claude and ChatGPT for text gen”
- Goal
- Lifestyle & Culture + Authority
- Ask
- Watch Next
- Made by
- In-House
- Length
- 0:28
Join for free to saveCopy a prompt that writes a Short like this oneSeries · 4 of 9Only the series The Last Word
3K views2:16We all know LinkedIn is the go-to platform for business owners
- Views
- 3K · as of Oct 23, 2026
- Hook
- Flat Premise · “We all know LinkedIn is the go-to platform for business owners”
- Goal
- Value + Hard Promotion
- Ask
- Watch Next
- Made by
- In-House
- Length
- 2:16
Join for free to saveCopy a prompt that writes a Short like this one
2.3K views0:36One piece of advice that I would give to folks building their style guide
- Views
- 2.3K · as of Oct 23, 2026
- Hook
- Stat Drop · “One piece of advice that I would give to folks building their style guide”
- Goal
- Hard Promotion + Authority
- Made by
- In-House
- Length
- 0:36
Join for free to saveCopy a prompt that writes a Short like this one
1.8K views0:24Should we do like a Sales Summer House?
- Views
- 1.8K · as of Oct 23, 2026
- Hook
- Question · “Should we do like a Sales Summer House?”
- Goal
- Brand Campaign + Off-Platform Traffic + Series Retention
- Ask
- Watch Next
- Made by
- In-House
- Length
- 0:24
Join for free to saveCopy a prompt that writes a Short like this one
1.6K views0:39YOUR HubSpot CRM ALREADY KNOWS MORE ABOUT YOUR CUSTOMERS THAN YOU DO.
- Views
- 1.6K · as of Oct 23, 2026
- Hook
- Breaking News · “YOUR HubSpot CRM ALREADY KNOWS MORE ABOUT YOUR CUSTOMERS THAN YOU DO.”
- Goal
- Hard Promotion
- Made by
- In-House
- Length
- 0:39
Join for free to saveCopy a prompt that writes a Short like this one- Series · 4 of 9Only the series We Asked Marketers
1.2K views0:37While most remote team activities are cringe, they are forced family fun.
- Views
- 1.2K · as of Oct 23, 2026
- Hook
- Breaking News · “While most remote team activities are cringe, they are forced family fun.”
- Goal
- Lifestyle & Culture + Off-Platform Traffic
- Ask
- Watch Next
- Length
- 0:37
Join for free to saveCopy a prompt that writes a Short like this oneSeries · 6 of 9Only the series The Last Word
1.2K views1:02The CEOs of Anthropic and OpenAI both just called for the slowdown
- Views
- 1.2K · as of Oct 23, 2026
- Hook
- Withheld Secret · “The CEOs of Anthropic and OpenAI both just called for the slowdown”
- Goal
- Lifestyle & Culture
- Made by
- In-House
- Length
- 1:02
Join for free to saveCopy a prompt that writes a Short like this oneSeries · 1 of 9Only the series We Asked Marketers
1.1K views1:10Forget AI strategy. I asked marketers what they actually use AI for.
- Views
- 1.1K · as of Oct 23, 2026
- Hook
- Withheld Secret · “Forget AI strategy. I asked marketers what they actually use AI for.”
- Goal
- Brand Campaign
- Made by
- In-House
- Length
- 1:10
Join for free to saveCopy a prompt that writes a Short like this oneSeries · 9 of 9Only the series We Asked Marketers
1.1K views1:00I asked marketers what they would do if AI takes over the world.
- Views
- 1.1K · as of Oct 23, 2026
- Hook
- Stop Doing X · “I asked marketers what they would do if AI takes over the world.”
- Goal
- Lifestyle & Culture
- Made by
- In-House
- Length
- 1:00
Join for free to saveCopy a prompt that writes a Short like this oneSeries · 2 of 9Only the series We Asked Marketers
919 views0:51This is Cody. Back in 2016, he and his college football teammate from USC quit their jobs
- Views
- 919 · as of Oct 23, 2026
- Hook
- Withheld Secret · “This is Cody. Back in 2016, he and his college football teammate from USC quit their jobs”
- Goal
- Hard Promotion + Series Retention
- Ask
- Link
- Made by
- In-House
- Length
- 0:51
Join for free to saveCopy a prompt that writes a Short like this one
What @hubspotmarketing leans on
- Formats
- Fixed 13/23A camera that does not move, tripod or propped, whether or not anyone addresses it; not handheldMoving 4/23Someone carries the camera: operator-held coverage, pans and sweeps, first-person POV; not a selfieSplit Screen 4/23The frame is divided into simultaneous panels — a second retention track, a comparison, a game feedMap Explainer 3/23Animated maps, globes, and country fills carrying a geographic or historical narrativeTalking Head 3/23A fixed camera and a person speaking to the lens; the setup is the whole production — not handheld selfie footage
- Hooks
- Face First 19/23Arm's-length talking head, face crowding the frame, speaking straight to camera in a real location — not a tripod head with graphicsWithheld Secret 10/23Claims insider or hidden knowledge and holds it back — secrets, private numbers — not a plain list announcementBrand Watermark 7/23A brand mark, logo bug, or watermark is the distinguishing overlay — alone or riding alongside captionsKaraoke Caption 6/23Speech-synced captions revealing one word or chunk at a time — pop, bounce, glow — not color-drivenBreaking News 5/23Newsreader energy: announcements, leaks, urgent claims, story updates — not the creator's own seriesSplit Screen 3/23Frame split between the creator or skit and a second retention panel of unrelated footage — not two speakers in one conversationEmoji Sticker 2/23Pasted-on graphic objects — emoji stamps, meme cutouts, photo collages, floating app iconsStatic Caption 2/23A plain caption line held on screen — pill, box, card, or auto-caption treatments — not word-synced, not a premise captionStop Doing X 2/23Sets up a common belief or standard advice to overturn it — "stop doing X", "actually it's the opposite"Audience Callout 1/23Names the viewer's own problem to their face — "if you ever…", a pain-point question, a dare or accusation in the second person — not a warm first-person confession, not an order to actConfession 1/23Warm peer-to-peer voice: sighs, complaints to a friend, shared flaws, self-deprecation, universal truismsIn Media Res 1/23Viewer lands inside an already-running conversation, argument, or call with zero setup — not a performed character voiceFlat Premise 1/23Creator plainly states what this video is, what they'll do, or what they believe — no rhetorical device, no explicit promiseStat Drop 1/23Leads with an extreme figure, did-you-know stat, or credential-by-volume stated as fact — not a price or a questionQuestion 1/23A spoken question opening an information gap — why/what/who, trivia, a pick-one — not a price questionTitle Card 1/23A composed title lockup or stacked text block over the footage — episode, dish, or product titles, black title plates
- CTAs & Mechanics
- Watch Next 9/23Explicit ask to watch the next numbered part, or a push to the long-form episode or channelContestable Claim 7/23A ranking, verdict, or list entry engineered to be arguable — a one-point spread, a broken countdownVerdict Outsourcing 5/23An unresolved dilemma posed as genuine uncertainty for the audience to settleCuriosity Gap 5/23Withholds a resolution, cause, price, or outcome to build anticipation — "wait for it", a cliffhanger to the next updateComment 2/23Explicit prompt to reply — answer a question, request the next topic, pick a side, or DMRelatable Recognition 2/23An everyday, cultural, or POV premise built to make viewers comment "this is me" — recognition, not a forced sortDo It Now 1/23Direct imperative to act on the advice — make it, try it, commit to the plan — not a purchase, not merely impliedLink 1/23Conversion ask sending the viewer off-platform — link in bio, buy the product, book coaching
- Elements
- Logo Bug 19/23A persistent identity mark of a creator, show, or channel — handle bug, corner watermark, branded mic flagTitle Card 16/23Informational graphics that name or count — titles, headlines, episode/step/chapter stamps, name labels, talliesColor-Pop Keywords 11/23Color or case singling out specific words — yellow word-pops, highlighted keywords, speaker color-codingKaraoke Captions 10/23Captions revealed one word or chunk at a time in sync with speech, including highlight styles — not full linesEmoji Stickers 9/23Emoji as punctuation or reaction, flag and sticker graphics, pointer cues — not platform badgesColor Grade 6/23Full-image treatment applied to the picture rather than added on top — grading, face and skin beauty filtersTransition FX 3/23Edit-level motion used as a device — hard and jump cuts, wipes, whip-pans, digital punch-in zoomsBlock Captions 2/23Caption lines and bars that appear whole — auto-generated, translated, or a persistent premise captionSplit Frame 2/23How the frame is divided or masked — vertical and stacked splits, letterboxed windows, b-roll panels and insets
- Voice
- Live Dialogue 23/23Real on-camera or on-location dialogue recorded at the scene — not a performed multi-character skitCreator VO 3/23A single creator or first-person voice narrating or speaking to camera — who is talking, not how much
- Goals
- In-House 19/23The account's own team or agency — brand voice, brand footage, a produced lookValue 9/23Useful teaching — a how-to, tip, recipe or expert answer — with the account's product or service as the backdropOff-Platform Traffic 8/23Sends viewers to the account's own blog, long-form video, website or newsletterAuthority 6/23Positions the account or its people as experts — proof, credentials, results — with no offer or askHard Promotion 5/23Sells the account's own offer outright — a price, a deal, "join now", "book today"Lifestyle & Culture 5/23The account's people and world — staff, customers, community, behind the scenes — so the viewer feels part of itAsk an Expert 3/23A staff expert answers one question in a Q&A formatBrand Campaign 2/23A produced brand moment — a campaign line, launch, anniversary or sponsorship film — for the brand as a wholeSeries Retention 2/23A recurring show or numbered episode whose job is bringing viewers backMember Story 1/23A member or customer on why they come, their progress or their routine







