Function Coffee Co

@functioncoffeeco · 624 subscribers

Food & BeverageRetailMembership or subscriptionLocal venueUS

34 posts in the last 12 months, median 1.3K views — a post’s “× their usual” is its views ÷ that

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Showing 22 videos

Last month, my coffee shop pulled over 5,000 shots of espresso, and what I'm about to tell you might actually cost me thousands of dollars
Reach
104× usual · 137.9K views · as of Oct 20, 2026
Hook
Stat Drop · “Last month, my coffee shop pulled over 5,000 shots of espresso, and what I'm about to tell you might actually cost me thousands of dollars”
Goal
Value + Lifestyle & Culture + Authority
Made by
Staff
Length
2:03 · 39 cuts
104× their usual2:03
Series · 4 of 4
Function Coffee Co· 137.9K views
When you like your cold brew coffee in a can... but also like saving your nails
Reach
9.5× usual · 12.5K views · as of Oct 20, 2026
Hook
Text-Carried · “When you like your cold brew coffee in a can... but also like saving your nails” on screen
Goal
Brand Campaign + Off-Platform Traffic
Ask
Link
Made by
In-House
Length
0:06 · 2 cuts
9.5× their usual0:06
Function Coffee Co· 12.5K views
I might have the only coffee shop in the world that doesn't have a front door
Reach
4.3× usual · 5.7K views · as of Oct 20, 2026
Hook
Payoff Promise · “I might have the only coffee shop in the world that doesn't have a front door”
Goal
Lifestyle & Culture + Off-Platform Traffic + Series Retention → App
Ask
Link
Made by
Staff
Length
0:30 · 8 cuts
4.3× their usual0:30
Series · 2 of 9
Function Coffee Co· 5.7K views
POV you hide your logo mascot everywhere in your coffee shop
Reach
3.7× usual · 4.9K views · as of Oct 20, 2026
Hook
Text-Carried · “POV you hide your logo mascot everywhere in your coffee shop”
Goal
Lifestyle & Culture
Made by
Staff
Length
0:07 · 0 cuts
3.7× their usual0:07
Function Coffee Co· 4.9K views
this · week of creating the board and batten walls
Reach
2.8× usual · 3.7K views · as of Oct 20, 2026
Hook
Flat Premise · “this · week of creating the board and batten walls”
Goal
Authority + Series Retention
Made by
Staff
Length
0:34 · 15 cuts
2.8× their usual0:34
Series · 8 of 9
Function Coffee Co· 3.7K views
Come with me as I check on the status of the build-out of the coffee shop. Hi,
Reach
1.7× usual · 2.3K views · as of Oct 20, 2026
Hook
Flat Premise · “Come with me as I check on the status of the build-out of the coffee shop. Hi,”
Goal
Off-Platform Traffic + Authority + Series Retention
Ask
Link
Made by
Staff
Length
0:39 · 21 cuts
1.7× their usual0:39
Series · 3 of 9
Function Coffee Co· 2.3K views
This is my mom and dad. They both want a job at my coffee shop
Reach
1.6× usual · 2.1K views · as of Oct 20, 2026
Hook
Flat Premise · “This is my mom and dad. They both want a job at my coffee shop”
Goal
Off-Platform Traffic + Authority
Ask
Link
Made by
Staff
Length
1:11 · 22 cuts
1.6× their usual1:11
Function Coffee Co· 2.1K views
POV you've dreamt of this moment for over 12 years
Reach
1.4× usual · 1.9K views · as of Oct 20, 2026
Hook
Text-Carried · “POV you've dreamt of this moment for over 12 years”
Goal
Lifestyle & Culture + Off-Platform Traffic + Series Retention
Ask
Link
Made by
Staff
Length
0:10 · 3 cuts
1.4× their usual0:10
Series · 4 of 9
Function Coffee Co· 1.9K views
What the heck are you doing? I'm making coffee. With...
Reach
1.4× usual · 1.8K views · as of Oct 20, 2026
Hook
Stop Doing X · “What the heck are you doing? I'm making coffee. With...”
Goal
Value → App
Ask
Link
Made by
In-House
Length
0:31 · 16 cuts
1.4× their usual0:31
Function Coffee Co· 1.8K views
I was not lying when I said in 2026 I have some surprises for
Reach
1.4× usual · 1.8K views · as of Oct 20, 2026
Hook
Withheld Secret · “I was not lying when I said in 2026 I have some surprises for”
Goal
Series Retention
Ask
Link
Made by
Staff
Length
0:25 · 11 cuts
1.4× their usual0:25
Function Coffee Co· 1.8K views
How to make a Cortado (THE RIGHT WAY)
Reach
1.2× usual · 1.6K views · as of Oct 20, 2026
Hook
Text-Carried · “How to make a Cortado (THE RIGHT WAY)”
Goal
Value
Ask
Link
Made by
In-House
Length
0:19 · 8 cuts
1.2× their usual0:19
Series · 1 of 4
Function Coffee Co· 1.6K views
POV: You put in your notice at your comfortable corporate job... to get very uncomfortable going all in on your dream.
Reach
1.2× usual · 1.6K views · as of Oct 20, 2026
Hook
Text-Carried · “POV: You put in your notice at your comfortable corporate job... to get very uncomfortable going all in on your dream.”
Goal
Brand Campaign + Authority
Made by
Staff
Length
0:10 · 4 cuts
1.2× their usual0:10
Series · 4 of 4
Function Coffee Co· 1.6K views
In the past three months, my coffee shop has sold over 30,000 cold brews...
Reach
1.2× usual · 1.6K views · as of Oct 20, 2026
Hook
Confession · “In the past three months, my coffee shop has sold over 30,000 cold brews...”
Goal
Value + Off-Platform Traffic
Ask
Link
Made by
Staff
Length
1:46 · 27 cuts
1.2× their usual1:46
Series · 3 of 4
Function Coffee Co· 1.6K views
Name the movie playing in the background
Reach
1.2× usual · 1.6K views · as of Oct 20, 2026
Hook
Text-Carried · “Name the movie playing in the background”
Goal
Lifestyle & Culture + Off-Platform Traffic → App
Ask
Link
Made by
In-House
Length
0:18 · 1 cut
1.2× their usual0:18
Function Coffee Co· 1.6K views
I didn't lose 100 pounds to look better. I did it for a coffee shop. Of course,
Reach
1.1× usual · 1.5K views · as of Oct 20, 2026
Hook
Withheld Secret · “I didn't lose 100 pounds to look better. I did it for a coffee shop. Of course,”
Goal
Brand Campaign + Lifestyle & Culture + Series Retention
Made by
Staff
Length
0:30 · 20 cuts
1.1× their usual0:30
Series · 3 of 4
Function Coffee Co· 1.5K views
This is the brainstorm roast that we
Reach
0.8× usual · 1K views · as of Oct 20, 2026
Hook
Flat Premise · “This is the brainstorm roast that we”
Goal
Value + Off-Platform Traffic
Ask
Do It Now
Made by
Staff
Length
0:51 · 8 cuts
0.8× their usual0:51
Function Coffee Co· 1K views
How are you going to replace your income?
Reach
0.8× usual · 1K views · as of Oct 20, 2026
Hook
Text-Carried · “How are you going to replace your income?”
Goal
Brand Campaign + Series Retention
Ask
Link
Made by
Staff
Length
0:15 · 0 cuts
0.8× their usual0:15
Series · 1 of 4
Function Coffee Co· 1K views
It's all over...
Reach
0.4× usual · 580 views · as of Oct 20, 2026
Hook
Text-Carried · “It's all over...”
Goal
Value + Brand Campaign
Made by
Staff
Length
0:15 · 0 cuts
0.4× their usual0:15
Series · 2 of 4
Function Coffee Co· 580 views
FUNCTION COFFEE CO
Reach
0.3× usual · 329 views · as of Oct 20, 2026
Hook
Music Only · “FUNCTION COFFEE CO” on screen
Goal
Hard Promotion + Lifestyle & Culture
Length
0:51 · 28 cuts
0.3× their usual0:51
Function Coffee Co· 329 views
Reach
0.2× usual · 290 views · as of Oct 20, 2026
Hook
Music Only
Goal
Hard Promotion
Made by
Staff
Length
0:08 · 5 cuts
0.2× their usual0:08
Function Coffee Co· 290 views
It's cool to come into a place where you've
Reach
0.2× usual · 289 views · as of Oct 20, 2026
Hook
Confession · “It's cool to come into a place where you've”
Goal
Hard Promotion + Lifestyle & Culture → Core Offer
Ask
Do It Now
Made by
In-House
Length
1:01 · 25 cuts
0.2× their usual1:01
Function Coffee Co· 289 views
A vibe, truthfully, I love a
Reach
0.2× usual · 279 views · as of Oct 20, 2026
Hook
In Media Res · “A vibe, truthfully, I love a”
Goal
Hard Promotion + Lifestyle & Culture + Authority → Core Offer
Made by
In-House
Length
1:01 · 18 cuts
0.2× their usual1:01
Function Coffee Co· 279 views