Explore Shorts that work

When you come from working at a commercial chain to a local shop

Reach

8192× usual · 21.6M views · as of Oct 20, 2026

Hook

Text-Carried · “When you come from working at a commercial chain to a local shop” on screen

Goal

Lifestyle & Culture

Made by

Staff

Length

0:21 · 8 cuts

How The Cafe Sounds When Everyone's On Aux · Kay

Reach

359× usual · 385K views · as of Oct 20, 2026

Hook

Text-Carried · “How The Cafe Sounds When Everyone's On Aux · Kay”

Goal

Lifestyle & Culture

Made by

Staff

Length

0:32 · 9 cuts

Reach

336× usual · 2.3M views · as of Oct 20, 2026

Hook

Music Only

Goal

Brand Campaign

Made by

In-House

Length

0:10 · 0 cuts

Call me crazy, but there's only one right way to make an iced latte. Let me tell

Reach

261× usual · 2.5M views · as of Oct 20, 2026

Hook

Breaking News · “Call me crazy, but there's only one right way to make an iced latte. Let me tell”

Goal

Value + Authority

Made by

Staff

Length

0:31 · 5 cuts

Last month, my coffee shop pulled over 5,000 shots of espresso, and what I'm about to tell you might actually cost me thousands of dollars

Reach

104× usual · 137.9K views · as of Oct 20, 2026

Hook

Stat Drop · “Last month, my coffee shop pulled over 5,000 shots of espresso, and what I'm about to tell you might actually cost me thousands of dollars”

Goal

Value + Lifestyle & Culture + Authority

Made by

Staff

Length

2:03 · 39 cuts

So you've joined me here on the rear delt pec fly machine. So there's two different

Reach

92× usual · 187.8K views · as of Oct 19, 2026

Hook

Flat Premise · “So you've joined me here on the rear delt pec fly machine. So there's two different”

Goal

Value + Authority → Core Offer

Made by

Staff

Length

0:59 · 4 cuts

Reach

89× subs · 2.2K views · as of Oct 18, 2026

Hook

Music Only

Goal

Lifestyle & Culture

Made by

In-House

Length

0:10 · 6 cuts

Seeing if my Dunkin dad can taste the difference between our caramelized banana latte and Dunkin's banana latte

Reach

28× usual · 857K views · as of Oct 20, 2026

Hook

Confession · “Seeing if my Dunkin dad can taste the difference between our caramelized banana latte and Dunkin's banana latte”

Goal

Brand Campaign + Lifestyle & Culture

Made by

Staff

Length

1:08 · 35 cuts

HOW TO STEAM MILK & POUR A ROSEY · HOW TO MAKE A ... "I'll show you how to make a rosin. Look at that espresso."

Reach

22× usual · 31.8K views · as of Oct 20, 2026

Hook

Flat Premise · “HOW TO STEAM MILK & POUR A ROSEY · HOW TO MAKE A ... "I'll show you how to make a rosin. Look at that espresso."”

Goal

Value + Authority → App

Ask

Follow

Made by

Staff

Length

1:43 · 0 cuts

Reach

19× usual · 49.2K views · as of Oct 20, 2026

Hook

Ambient & ASMR

Goal

Value + Brand Campaign + Lifestyle & Culture

Made by

Staff

Length

0:49 · 7 cuts

DIML · where everything goes wrong · Welcome to A Day In A Life as a cafe owner where everything that...

Reach

14× usual · 187.9K views · as of Oct 20, 2026

Hook

Breaking News · “DIML · where everything goes wrong · Welcome to A Day In A Life as a cafe owner where everything that...”

Goal

Hard Promotion + Lifestyle & Culture

Made by

Staff

Length

1:06 · 37 cuts

Think burpees are tough? Athletes can do over 80 burpee broad jumps in a single race.

Reach

13× usual · 6.5K views · as of Oct 19, 2026

Hook

Question · “Think burpees are tough? Athletes can do over 80 burpee broad jumps in a single race.”

Goal

Value + Hard Promotion + Authority → Class or Service

Ask

Link

Made by

Staff

Length

0:38 · 4 cuts

pov: it's back day

Reach

4.1× usual · 16.1K views · as of Oct 18, 2026

Hook

Music Only · “pov: it's back day”

Goal

Value + Brand Seeding → Core Offer

Made by

In-House

Length

0:12 · 5 cuts

Can I get an iced cappuccino please? · Why do baristas hate

Reach

176× usual · 1.7M views · as of Oct 20, 2026

Hook

Question · “Can I get an iced cappuccino please? · Why do baristas hate”

Goal

Brand Campaign + Lifestyle & Culture

Ask

Comment

Made by

Staff

Length

0:24 · 2 cuts

Jloppy

Reach

67× usual · 459.4K views · as of Oct 20, 2026

Hook

Music Only · “Jloppy”

Goal

Lifestyle & Culture + Brand Seeding

Made by

UGC

Length

0:08 · 0 cuts

What's your favorite food? Pizza. Why...

Reach

28× usual · 30.5K views · as of Oct 20, 2026

Hook

Absurd Premise · “What's your favorite food? Pizza. Why...” said

Goal

Lifestyle & Culture

Made by

Staff

Length

0:09 · 3 cuts

Saving tasks for tomorrow's openers but remembering I AM tomorrow's opener

Reach

28× usual · 73.4K views · as of Oct 20, 2026

Hook

Text-Carried · “Saving tasks for tomorrow's openers but remembering I AM tomorrow's opener”

Goal

Lifestyle & Culture

Made by

Staff

Length

0:10 · 0 cuts

"OSTERIA RENATA" title card over exterior shot

Reach

27× subs · 666 views · as of Oct 18, 2026

Hook

Music Only · “"OSTERIA RENATA" title card over exterior shot”

Goal

Hard Promotion + Lifestyle & Culture

Made by

In-House

Length

0:11 · 4 cuts

what's the weirdest drink order you've gotten recently?

Reach

18× usual · 561.2K views · as of Oct 20, 2026

Hook

Question · “what's the weirdest drink order you've gotten recently?”

Goal

Brand Campaign

Made by

Staff

Length

0:26 · 7 cuts

Scale/grinder readout numbers only ("-5768", "00") · no spoken or composed words

Reach

17× usual · 44.2K views · as of Oct 20, 2026

Hook

Ambient & ASMR · “Scale/grinder readout numbers only ("-5768", "00") · no spoken or composed words”

Goal

Value + Brand Seeding

Made by

Staff

Length

0:54 · 7 cuts

When you like your cold brew coffee in a can... but also like saving your nails

Reach

9.5× usual · 12.5K views · as of Oct 20, 2026

Hook

Text-Carried · “When you like your cold brew coffee in a can... but also like saving your nails” on screen

Goal

Brand Campaign + Off-Platform Traffic

Ask

Link

Made by

In-House

Length

0:06 · 2 cuts

DIML · 27yo cafe owner

Reach

9.0× usual · 121.4K views · as of Oct 20, 2026

Hook

Ambient & ASMR · “DIML · 27yo cafe owner”

Goal

Value + Lifestyle & Culture

Made by

Staff

Length

1:08 · 39 cuts

This hot honey traybake is so easy to make. You just

Reach

5.4× usual · 11K views · as of Oct 19, 2026

Hook

Flat Premise · “This hot honey traybake is so easy to make. You just”

Goal

Lifestyle & Culture + Series Retention

Made by

In-House

Length

0:39 · 9 cuts

Reach

5.2× usual · 7.6K views · as of Oct 20, 2026

Hook

Music Only

Goal

Value + Lifestyle & Culture

Made by

Staff

Length

0:57 · 0 cuts

Are you starting out at the gym or you have questions on how [to actually structure your workout properly]

Reach

5.0× usual · 2.5K views · as of Oct 19, 2026

Hook

Question · “Are you starting out at the gym or you have questions on how [to actually structure your workout properly]”

Goal

Value + Authority

Made by

Staff

Length

1:22 · 9 cuts

pov: you do a hour on the stairclimber and then you look up 💀

Reach

2.1× usual · 8.3K views · as of Oct 18, 2026

Hook

Text-Carried · “pov: you do a hour on the stairclimber and then you look up 💀”

Goal

Brand Campaign + Brand Seeding

Made by

In-House

Length

0:07 · 0 cuts

LATTE VS AMERICANO · I replaced my lattes with Americanos and here's why. I've always enjoyed an iced latte,

Reach

82× usual · 774.7K views · as of Oct 20, 2026

Hook

Flat Premise · “LATTE VS AMERICANO · I replaced my lattes with Americanos and here's why. I've always enjoyed an iced latte,”

Goal

Value + Authority

Made by

Staff

Length

0:47 · 8 cuts

how do you get so many tips?

Reach

26× usual · 28.1K views · as of Oct 20, 2026

Hook

Text-Carried · “how do you get so many tips?”

Goal

Brand Campaign + Lifestyle & Culture

Made by

Staff

Length

0:09 · 3 cuts

Welcome to your neighbourhood pasta bar. always fresh

Reach

24× subs · 608 views · as of Oct 18, 2026

Hook

Text-Carried · “Welcome to your neighbourhood pasta bar. always fresh”

Goal

Lifestyle & Culture

Made by

In-House

Length

0:12 · 7 cuts

PRE

Reach

20× usual · 135K views · as of Oct 20, 2026

Hook

Music Only · “PRE” on screen

Goal

Lifestyle & Culture + Brand Seeding

Made by

In-House

Length

0:10 · 0 cuts

Expecting no customers due to the extremely hot weather...

Reach

18× usual · 46.4K views · as of Oct 20, 2026

Hook

Text-Carried · “Expecting no customers due to the extremely hot weather...”

Goal

Lifestyle & Culture

Made by

Staff

Length

0:11 · 2 cuts

What's your controversial take on breakfast? I think sweet cream cheese on a salty

Reach

15× usual · 475.5K views · as of Oct 20, 2026

Hook

Stop Doing X · “What's your controversial take on breakfast? I think sweet cream cheese on a salty”

Goal

Authority

Made by

Staff

Length

0:37 · 10 cuts

Reach

12× usual · 31.3K views · as of Oct 20, 2026

Hook

Ambient & ASMR

Goal

Lifestyle & Culture + Authority

Made by

Staff

Length

0:57 · 15 cuts

"5am - 12am" as a cafe owner

Reach

6.1× usual · 81.7K views · as of Oct 20, 2026

Hook

Text-Carried · “"5am - 12am" as a cafe owner”

Goal

Lifestyle & Culture + Authority

Ask

Comment

Made by

Staff

Length

1:14 · 32 cuts

Think the skier just uses your arm muscles? Think again.

Reach

4.6× usual · 2.3K views · as of Oct 19, 2026

Hook

Stop Doing X · “Think the skier just uses your arm muscles? Think again.”

Goal

Value + Hard Promotion + Authority → Class or Service

Ask

Do It Now

Made by

Staff

Length

0:30 · 5 cuts

I might have the only coffee shop in the world that doesn't have a front door

Reach

4.3× usual · 5.7K views · as of Oct 20, 2026

Hook

Payoff Promise · “I might have the only coffee shop in the world that doesn't have a front door”

Goal

Lifestyle & Culture + Off-Platform Traffic + Series Retention → App

Ask

Link

Made by

Staff

Length

0:30 · 8 cuts

When your PT is in serious mode not bestie mode

Reach

4.3× usual · 8.6K views · as of Oct 19, 2026

Hook

Text-Carried · “When your PT is in serious mode not bestie mode”

Goal

Lifestyle & Culture + Authority → Class or Service

Made by

In-House

Length

0:08 · 2 cuts

Excuse me? All the ice is melted?

Reach

3.3× usual · 4.8K views · as of Oct 20, 2026

Hook

Absurd Premise · “Excuse me? All the ice is melted?”

Goal

Hard Promotion + Brand Campaign

Made by

UGC

Length

0:18 · 5 cuts

normalize running to the gym from your car when it's cold ❄️

Reach

1.6× usual · 6.3K views · as of Oct 18, 2026

Hook

Text-Carried · “normalize running to the gym from your car when it's cold ❄️”

Goal

Lifestyle & Culture + Brand Seeding

Made by

In-House

Length

0:07 · 0 cuts

BRAZIL · What sound does a timer make?

Reach

25× usual · 26.6K views · as of Oct 20, 2026

Hook

Question · “BRAZIL · What sound does a timer make?”

Goal

Lifestyle & Culture

Made by

Staff

Length

0:30 · 7 cuts

THIS IS (builds to) THIS IS OSTERIA

Reach

20× subs · 509 views · as of Oct 18, 2026

Hook

Text-Carried · “THIS IS (builds to) THIS IS OSTERIA”

Goal

Lifestyle & Culture

Made by

In-House

Length

0:10 · 8 cuts

When the customer is being rude but you can't be rude back...

Reach

14× usual · 37.7K views · as of Oct 20, 2026

Hook

Text-Carried · “When the customer is being rude but you can't be rude back...”

Goal

Brand Campaign

Made by

Staff

Length

0:07 · 1 cut

YOU SHOULD REPLACE LATTES WITH CORTADOS · I replaced my at-home latte with a cortado, and this is why.

Reach

13× usual · 119.8K views · as of Oct 20, 2026

Hook

Confession · “YOU SHOULD REPLACE LATTES WITH CORTADOS · I replaced my at-home latte with a cortado, and this is why.”

Goal

Value + Authority

Made by

Creator Collab

Length

0:48 · 6 cuts

POV: Christmas Cookie Latte

Reach

12× usual · 30.5K views · as of Oct 20, 2026

Hook

Text-Carried · “POV: Christmas Cookie Latte”

Goal

Lifestyle & Culture

Made by

Staff

Length

1:00 · 9 cuts

What's the weirdest drink order you've gotten recently?

Reach

11× usual · 329.3K views · as of Oct 20, 2026

Hook

Question · “What's the weirdest drink order you've gotten recently?”

Goal

Value + Lifestyle & Culture

Made by

Staff

Length

0:40 · 17 cuts

Reach

10× usual · 69K views · as of Oct 20, 2026

Hook

Music Only

Goal

Lifestyle & Culture

Made by

UGC

Length

0:08 · 0 cuts

and this is the hack squat machine incorporating...

Reach

3.8× usual · 1.9K views · as of Oct 19, 2026

Hook

Flat Premise · “and this is the hack squat machine incorporating...” said

Goal

Value + Hard Promotion + Authority → Core Offer

Ask

Do It Now

Made by

Staff

Length

0:58 · 3 cuts

POV you hide your logo mascot everywhere in your coffee shop

Reach

3.7× usual · 4.9K views · as of Oct 20, 2026

Hook

Text-Carried · “POV you hide your logo mascot everywhere in your coffee shop”

Goal

Lifestyle & Culture

Made by

Staff

Length

0:07 · 0 cuts

"9pm - 3am" cafe owner · (Part 2)

Reach

3.7× usual · 50K views · as of Oct 20, 2026

Hook

Text-Carried · “"9pm - 3am" cafe owner · (Part 2)”

Goal

Lifestyle & Culture + Series Retention

Made by

Staff

Length

0:54 · 14 cuts

I do this... for this.

Reach

3.5× usual · 7K views · as of Oct 19, 2026

Hook

Text-Carried · “I do this... for this.”

Goal

Lifestyle & Culture → Event

Made by

UGC

Length

0:13 · 7 cuts

Reach

3.1× usual · 4.5K views · as of Oct 20, 2026

Hook

Music Only

Goal

Lifestyle & Culture + Authority

Made by

Staff

Length

0:27 · 0 cuts

pov you're flyin to the gym this week

Reach

1.6× usual · 6.2K views · as of Oct 18, 2026

Hook

Text-Carried · “pov you're flyin to the gym this week”

Goal

Brand Campaign + Lifestyle & Culture

Made by

Creator Collab

Length

0:15 · 8 cuts

Somebody ordered 200 coffee cakes

Reach

20× usual · 21.8K views · as of Oct 20, 2026

Hook

Text-Carried · “Somebody ordered 200 coffee cakes”

Goal

Lifestyle & Culture

Made by

Staff

Length

0:08 · 2 cuts

My pasta guy. He's the best. I'm telling you, the finest product

Reach

16× subs · 402 views · as of Oct 18, 2026

Hook

Confession · “My pasta guy. He's the best. I'm telling you, the finest product”

Goal

Hard Promotion + Authority + Series Retention

Made by

Staff

Length

0:13 · 6 cuts

When the customer is saying their order at a perfect pace and in the order that the screen goes 😩

Reach

14× usual · 35.8K views · as of Oct 20, 2026

Hook

In Media Res · “When the customer is saying their order at a perfect pace and in the order that the screen goes 😩”

Goal

Lifestyle & Culture

Made by

Staff

Length

0:07 · 0 cuts

Reach

12× usual · 30.1K views · as of Oct 20, 2026

Hook

Music Only

Goal

Value + Brand Campaign → Core Offer

Made by

Staff

Length

0:45 · 5 cuts

If I only had five minutes to make an iced coffee, this is exactly what I would make for myself.

Reach

8.2× usual · 77K views · as of Oct 20, 2026

Hook

Stat Drop · “If I only had five minutes to make an iced coffee, this is exactly what I would make for myself.”

Goal

Value + Hard Promotion + Authority

Made by

Staff

Length

0:47 · 4 cuts

Reach

7.1× usual · 48.3K views · as of Oct 20, 2026

Hook

Music Only

Goal

Lifestyle & Culture + Series Retention → Event

Made by

UGC

Length

0:08 · 0 cuts

i haven't pooped in 3 days · what would you make to make me poop?

Reach

6.5× usual · 201.8K views · as of Oct 20, 2026

Hook

Breaking News · “i haven't pooped in 3 days · what would you make to make me poop?”

Goal

Value + Brand Campaign

Made by

Staff

Length

0:37 · 24 cuts

The race is coming to GoodLife.

Reach

3.6× usual · 1.8K views · as of Oct 19, 2026

Hook

Text-Carried · “The race is coming to GoodLife.”

Goal

Hard Promotion + Off-Platform Traffic + Series Retention → Class or Service, App

Ask

Link

Made by

In-House

Length

0:24 · 9 cuts