- Views
- 13.7K · as of Oct 23, 2026
- Hook
- Ambient & ASMR
- Goal
- Lifestyle & Culture
- Made by
- In-House
- Length
- 0:18
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drinksult
@drinksult · 206 subscribers
Food & BeverageEvery business filed under Food & BeveragePhysical productEvery business filed under Physical productUSEvery business filed under US
66 posts in the last 12 months, median 770.5 views
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- 13.7K views0:18
2.2K views0:23The reality of how we actually became co-founders
- Views
- 2.2K · as of Oct 23, 2026
- Hook
- Absurd Premise · “The reality of how we actually became co-founders”
- Goal
- Brand Campaign + Authority
- Length
- 0:23
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1.6K views0:56so we need to sort out the boots orders
- Views
- 1.6K · as of Oct 23, 2026
- Hook
- Absurd Premise · “so we need to sort out the boots orders”
- Goal
- Brand Campaign + Lifestyle & Culture
- Made by
- In-House
- Length
- 0:56
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1.6K views0:17every startup founders speaking to investors You failure! Failure!
- Views
- 1.6K · as of Oct 23, 2026
- Hook
- In Media Res · “every startup founders speaking to investors You failure! Failure!”
- Goal
- Brand Campaign + Lifestyle & Culture
- Made by
- In-House
- Length
- 0:17
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1.4K views1:02my friend and I are building an electrolyte company called SULT from scratch
- Views
- 1.4K · as of Oct 23, 2026
- Hook
- Confession · “my friend and I are building an electrolyte company called SULT from scratch”
- Goal
- Lifestyle & Culture + Series Retention
- Made by
- In-House
- Length
- 1:02
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1.4K views0:271 idea... 1 brand... 1 year... 1 goal...
- Views
- 1.4K · as of Oct 23, 2026
- Hook
- Music Only · “1 idea... 1 brand... 1 year... 1 goal...”
- Goal
- Authority
- Made by
- In-House
- Length
- 0:27
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1.4K views1:15I'm Milly, and I'm Henry, and we're the co-founders of SULT. 231 days ago
- Views
- 1.4K · as of Oct 23, 2026
- Hook
- Confession · “I'm Milly, and I'm Henry, and we're the co-founders of SULT. 231 days ago”
- Goal
- Authority
- Made by
- In-House
- Length
- 1:15
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1.4K views0:09when someone gets hired to do the socials but you are the influencer in the business
- Views
- 1.4K · as of Oct 23, 2026
- Hook
- Music Only · “when someone gets hired to do the socials but you are the influencer in the business”
- Goal
- Brand Campaign + Lifestyle & Culture
- Made by
- In-House
- Length
- 0:09
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1.3K views1:23On the 11th of February, we'll be launching Sult in Boots.
- Views
- 1.3K · as of Oct 23, 2026
- Hook
- Payoff Promise · “On the 11th of February, we'll be launching Sult in Boots.”
- Goal
- Authority + Series Retention
- Ask
- Watch Next
- Made by
- In-House
- Length
- 1:23
Join for free to saveCopy a prompt that writes a Short like this oneSeries · 2 of 3Only the series ROAD TO RETAIL
1.3K views0:20editing our shoot day like our own reality show
- Views
- 1.3K · as of Oct 23, 2026
- Hook
- Ambient & ASMR · “editing our shoot day like our own reality show”
- Goal
- Brand Campaign + Lifestyle & Culture
- Made by
- In-House
- Length
- 0:20
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1.2K views1:00A lot of people know about electrolytes now, but not a lot of people know how they're actually made.
- Views
- 1.2K · as of Oct 23, 2026
- Hook
- Withheld Secret · “A lot of people know about electrolytes now, but not a lot of people know how they're actually made.”
- Goal
- Authority
- Made by
- In-House
- Length
- 1:00
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1.2K views0:40So if you want to know why you should buy SULT over any other electrolyte brand
- Views
- 1.2K · as of Oct 23, 2026
- Hook
- Flat Premise · “So if you want to know why you should buy SULT over any other electrolyte brand”
- Goal
- Hard Promotion + Lifestyle & Culture + Authority
- Made by
- In-House
- Length
- 0:40
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957 views1:22My friend and I are building an electrolyte company called SULT from scratch and within 6 months we've sold out 3 times.
- Views
- 957 · as of Oct 23, 2026
- Hook
- Payoff Promise · “My friend and I are building an electrolyte company called SULT from scratch and within 6 months we've sold out 3 times.”
- Goal
- Lifestyle & Culture + Brand Seeding
- Made by
- In-House
- Length
- 1:22
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908 views0:11guess who's now stocked in the UK's biggest retailer!!
- Views
- 908 · as of Oct 23, 2026
- Hook
- Music Only · “guess who's now stocked in the UK's biggest retailer!!”
- Goal
- Series Retention
- Length
- 0:11
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789 views1:11I just found this in Milly's bag... and it's the new SULT flavor!
- Views
- 789 · as of Oct 23, 2026
- Hook
- Withheld Secret · “I just found this in Milly's bag... and it's the new SULT flavor!”
- Goal
- Authority + Series Retention
- Ask
- Watch Next
- Made by
- In-House
- Length
- 1:11
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641 views0:47When you guys started the brand, I wanted to hate the taste of it
- Views
- 641 · as of Oct 23, 2026
- Hook
- Confession · “When you guys started the brand, I wanted to hate the taste of it”
- Goal
- Value + Brand Seeding
- Made by
- In-House
- Length
- 0:47
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261 views0:32If you're subscribed to SULT and let's say you have too much SULT
- Views
- 261 · as of Oct 23, 2026
- Hook
- Audience Callout · “If you're subscribed to SULT and let's say you have too much SULT”
- Goal
- Hard Promotion + Authority
- Length
- 0:32
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70 views1:49so we're 6 months into SULT and we're already redesigning the whole box
- Views
- 70 · as of Oct 23, 2026
- Hook
- Confession · “so we're 6 months into SULT and we're already redesigning the whole box”
- Goal
- Authority + Series Retention
- Ask
- Watch Next
- Made by
- In-House
- Length
- 1:49
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What @drinksult leans on
- Categories
- Entertainment & Media 2/18Creator-format entertainment: comedy, stunts, interviews, storytimeSketch Comedy 2/18Scripted acted comedy: family, mom-life, school, workplace, POV skits — not street-captured or AI formatsHealth & Fitness 1/18The body: training it, feeding it, fixing it
- Formats
- Fixed 8/18A camera that does not move, tripod or propped, whether or not anyone addresses it; not handheldMoving 6/18Someone carries the camera: operator-held coverage, pans and sweeps, first-person POV; not a selfieVlog 3/18Creator holds or props the camera on their own life, first-person and mobile, including day-in-the-life diaries — not a staged tripod setupHands-On Demo 1/18Overhead or macro hands working material — cooking, crafts, application — with no face and no lens addressInserts 1/18Detail coverage cut away from the main subject: hands close-ups, overhead workspaces, product to lens, face macroTalking Head 1/18A fixed camera and a person speaking to the lens; the setup is the whole production — not handheld selfie footage
- Hooks
- Static Caption 10/18A plain caption line held on screen — pill, box, card, or auto-caption treatments — not word-synced, not a premise captionConfession 4/18Warm peer-to-peer voice: sighs, complaints to a friend, shared flaws, self-deprecation, universal truismsMotion Cold-Open 3/18Action already underway with no setup — enters mid-gesture, mid-task, mid-demo — not a macro insertMusic Only 3/18No speech; a song, lyric bed, or borrowed meme audio carries the open — not when on-screen text is the named hookFace First 3/18Arm's-length talking head, face crowding the frame, speaking straight to camera in a real location — not a tripod head with graphicsAmbient & ASMR 2/18No spoken hook; room sound, ASMR texture, or stray non-verbal noise fills the open — not a music bedAbsurd Premise 2/18A deadpan bit: an impossible, reversed, or nonsense premise asserted sincerely — not a question, not inside a skitChaotic Montage 2/18Rapid, cluttered, or unrelated footage as the opener — stock churn, gadget walls, whip-pan onto a mess — not split-screen fillerPayoff Promise 2/18Promises what the video will deliver — a superlative or bold claim (biggest, best, world's first), a transformation or walkthrough result stated up front — not a secret held back, not a figure stated as factTitle Card 2/18A composed title lockup or stacked text block over the footage — episode, dish, or product titles, black title platesWithheld Secret 2/18Claims insider or hidden knowledge and holds it back — secrets, private numbers — not a plain list announcementBrand Watermark 2/18A brand mark, logo bug, or watermark is the distinguishing overlay — alone or riding alongside captionsIn Media Res 1/18Viewer lands inside an already-running conversation, argument, or call with zero setup — not a performed character voiceFlat Premise 1/18Creator plainly states what this video is, what they'll do, or what they believe — no rhetorical device, no explicit promiseProduct In Hand 1/18A commercial product or device is the opening subject — held to lens, thrust at camera — not a non-commercial propAudience Callout 1/18Names the viewer's own problem to their face — "if you ever…", a pain-point question, a dare or accusation in the second person — not a warm first-person confession, not an order to act
- CTAs & Mechanics
- Relatable Recognition 4/18An everyday, cultural, or POV premise built to make viewers comment "this is me" — recognition, not a forced sortCuriosity Gap 4/18Withholds a resolution, cause, price, or outcome to build anticipation — "wait for it", a cliffhanger to the next updateVerdict Outsourcing 3/18An unresolved dilemma posed as genuine uncertainty for the audience to settleWatch Next 3/18Explicit ask to watch the next numbered part, or a push to the long-form episode or channelContestable Claim 1/18A ranking, verdict, or list entry engineered to be arguable — a one-point spread, a broken countdown
- Elements
- Block Captions 13/18Caption lines and bars that appear whole — auto-generated, translated, or a persistent premise captionTitle Card 5/18Informational graphics that name or count — titles, headlines, episode/step/chapter stamps, name labels, talliesKaraoke Captions 4/18Captions revealed one word or chunk at a time in sync with speech, including highlight styles — not full linesLogo Bug 4/18A persistent identity mark of a creator, show, or channel — handle bug, corner watermark, branded mic flagColor-Pop Keywords 2/18Color or case singling out specific words — yellow word-pops, highlighted keywords, speaker color-codingColor Grade 1/18Full-image treatment applied to the picture rather than added on top — grading, face and skin beauty filtersEmoji Stickers 1/18Emoji as punctuation or reaction, flag and sticker graphics, pointer cues — not platform badges
- Voice
- Live Dialogue 12/18Real on-camera or on-location dialogue recorded at the scene — not a performed multi-character skitCreator VO 4/18A single creator or first-person voice narrating or speaking to camera — who is talking, not how much
- Goals
- In-House 15/18The account's own team or agency — brand voice, brand footage, a produced lookAuthority 9/18Positions the account or its people as experts — proof, credentials, results — with no offer or askLifestyle & Culture 8/18The account's people and world — staff, customers, community, behind the scenes — so the viewer feels part of itRelatable Skit 5/18A recurring joke format — POV, "when you…", a trend — set in the account's worldBrand Campaign 5/18A produced brand moment — a campaign line, launch, anniversary or sponsorship film — for the brand as a wholeSeries Retention 5/18A recurring show or numbered episode whose job is bringing viewers backMember Story 4/18A member or customer on why they come, their progress or their routineTeam & Culture 3/18Staff and team life — meet the team, team days, behind the scenesHard Promotion 2/18Sells the account's own offer outright — a price, a deal, "join now", "book today"Brand Seeding 2/18A product is visibly present but passive — seeded, reviewed or compared — with no askValue 1/18Useful teaching — a how-to, tip, recipe or expert answer — with the account's product or service as the backdrop