Pax & Beneficia

Call me crazy, but there's only one right way to make an iced latte. Let me tell

Reach

261× usual · 2.5M views · as of Oct 20, 2026

Hook

Breaking News · “Call me crazy, but there's only one right way to make an iced latte. Let me tell”

Goal

Value + Authority

Made by

Staff

Length

0:31 · 5 cuts

Can I get an iced cappuccino please? · Why do baristas hate

Reach

176× usual · 1.7M views · as of Oct 20, 2026

Hook

Question · “Can I get an iced cappuccino please? · Why do baristas hate”

Goal

Brand Campaign + Lifestyle & Culture

Ask

Comment

Made by

Staff

Length

0:24 · 2 cuts

LATTE VS AMERICANO · I replaced my lattes with Americanos and here's why. I've always enjoyed an iced latte,

Reach

82× usual · 774.7K views · as of Oct 20, 2026

Hook

Flat Premise · “LATTE VS AMERICANO · I replaced my lattes with Americanos and here's why. I've always enjoyed an iced latte,”

Goal

Value + Authority

Made by

Staff

Length

0:47 · 8 cuts

YOU SHOULD REPLACE LATTES WITH CORTADOS · I replaced my at-home latte with a cortado, and this is why.

Reach

13× usual · 119.8K views · as of Oct 20, 2026

Hook

Confession · “YOU SHOULD REPLACE LATTES WITH CORTADOS · I replaced my at-home latte with a cortado, and this is why.”

Goal

Value + Authority

Made by

Creator Collab

Length

0:48 · 6 cuts

If I only had five minutes to make an iced coffee, this is exactly what I would make for myself.

Reach

8.2× usual · 77K views · as of Oct 20, 2026

Hook

Stat Drop · “If I only had five minutes to make an iced coffee, this is exactly what I would make for myself.”

Goal

Value + Hard Promotion + Authority

Made by

Staff

Length

0:47 · 4 cuts

Here's how to pour horrible latte art in less than 60 seconds.

Reach

6.3× usual · 59.1K views · as of Oct 20, 2026

Hook

Absurd Premise · “Here's how to pour horrible latte art in less than 60 seconds.”

Goal

Value + Brand Campaign + Authority

Made by

Staff

Length

0:36 · 6 cuts

If you aren't impressed with your at-home coffee, these are three reasons why.

Reach

4.6× usual · 43.6K views · as of Oct 20, 2026

Hook

Listicle Promise · “If you aren't impressed with your at-home coffee, these are three reasons why.” said

Goal

Lifestyle & Culture + Authority

Made by

Staff

Length

0:45 · 7 cuts

Here are three tips from a barista that you should know at home. One,

Reach

4.1× usual · 38.7K views · as of Oct 20, 2026

Hook

Listicle Promise · “Here are three tips from a barista that you should know at home. One,” said

Goal

Value + Lifestyle & Culture + Authority

Ask

Do It Now

Made by

Staff

Length

0:48 · 9 cuts

Hey Moed, what's up? Sorry, traffic sucked.

Reach

2.9× usual · 27K views · as of Oct 20, 2026

Hook

Motion Cold-Open · “Hey Moed, what's up? Sorry, traffic sucked.” said

Goal

Value + Lifestyle & Culture

Made by

Staff

Length

1:18 · 3 cuts

This is the only way to make a perfect latte. Use syrups

Reach

2.2× usual · 20.9K views · as of Oct 20, 2026

Hook

Payoff Promise · “This is the only way to make a perfect latte. Use syrups”

Goal

Value + Hard Promotion + Authority

Made by

Staff

Length

0:26 · 4 cuts

This is everything I do to make the best espresso at home.

Reach

2.1× usual · 19.4K views · as of Oct 20, 2026

Hook

Listicle Promise · “This is everything I do to make the best espresso at home.” said

Goal

Value + Lifestyle & Culture + Authority

Made by

Staff

Length

0:35 · 8 cuts

THE BEST STRAWBERRY MATCHA · This is our best selling matcha every single year, and this is how we make it.

Reach

1.0× usual · 9.8K views · as of Oct 20, 2026

Hook

Payoff Promise · “THE BEST STRAWBERRY MATCHA · This is our best selling matcha every single year, and this is how we make it.”

Goal

Value + Hard Promotion

Ask

Link

Made by

Staff

Length

0:41 · 6 cuts

HOW WE DECIDE HOW TO BREW COFFEES · Have you ever wondered how cafes choose which way to brew their coffee?

Reach

1.0× usual · 9.5K views · as of Oct 20, 2026

Hook

Question · “HOW WE DECIDE HOW TO BREW COFFEES · Have you ever wondered how cafes choose which way to brew their coffee?” on screen

Goal

Value + Hard Promotion + Authority

Made by

Staff

Length

1:02 · 10 cuts

Don't buy ceremonial grade if you're looking for good matcha. Ceremonial grade is...

Reach

1.0× usual · 9.1K views · as of Oct 20, 2026

Hook

Breaking News · “Don't buy ceremonial grade if you're looking for good matcha. Ceremonial grade is...”

Goal

Value + Hard Promotion + Authority

Made by

Staff

Length

0:43 · 8 cuts

Day one of trying new drinks until we find our monthly drink. Sierra, the end of the minute,

Reach

0.7× usual · 6.1K views · as of Oct 20, 2026

Hook

Listicle Promise · “Day one of trying new drinks until we find our monthly drink. Sierra, the end of the minute,” said

Goal

Brand Campaign + Lifestyle & Culture + Series Retention

Made by

Staff

Length

0:29 · 6 cuts

I replaced dark roasts with light roasts and here's why.

Reach

0.6× usual · 6.1K views · as of Oct 20, 2026

Hook

Confession · “I replaced dark roasts with light roasts and here's why.” said

Goal

Value + Off-Platform Traffic + Authority

Made by

Staff

Length

0:34 · 5 cuts

Can I get a hot chocolate but cold? · Yeah, absolutely.

Reach

0.6× usual · 5.8K views · as of Oct 20, 2026

Hook

Withheld Secret · “Can I get a hot chocolate but cold? · Yeah, absolutely.”

Goal

Hard Promotion + Brand Campaign + Lifestyle & Culture

Ask

Do It Now

Made by

Staff

Length

0:38 · 3 cuts

Day one of trying new drinks until we get our monthly drink of December. Sierra,

Reach

0.4× usual · 3.9K views · as of Oct 20, 2026

Hook

Flat Premise · “Day one of trying new drinks until we get our monthly drink of December. Sierra,”

Goal

Lifestyle & Culture + Series Retention

Ask

Watch Next

Made by

Staff

Length

0:38 · 4 cuts

"Strawberry Fields" over "PAX & BENEFICIA" (OCR also catches a garbled "austery" at 1.5s)

Reach

0.4× usual · 3.3K views · as of Oct 20, 2026

Hook

Text-Carried · “"Strawberry Fields" over "PAX & BENEFICIA" (OCR also catches a garbled "austery" at 1.5s)” on screen

Goal

Brand Campaign

Made by

In-House

Length

0:35 · 10 cuts