The Nitro Bar

Seeing if my Dunkin dad can taste the difference between our caramelized banana latte and Dunkin's banana latte

Reach

28× usual · 857K views · as of Oct 20, 2026

Hook

Confession · “Seeing if my Dunkin dad can taste the difference between our caramelized banana latte and Dunkin's banana latte”

Goal

Brand Campaign + Lifestyle & Culture

Made by

Staff

Length

1:08 · 35 cuts

what's the weirdest drink order you've gotten recently?

Reach

18× usual · 561.2K views · as of Oct 20, 2026

Hook

Question · “what's the weirdest drink order you've gotten recently?”

Goal

Brand Campaign

Made by

Staff

Length

0:26 · 7 cuts

What's your controversial take on breakfast? I think sweet cream cheese on a salty

Reach

15× usual · 475.5K views · as of Oct 20, 2026

Hook

Stop Doing X · “What's your controversial take on breakfast? I think sweet cream cheese on a salty”

Goal

Authority

Made by

Staff

Length

0:37 · 10 cuts

What's the weirdest drink order you've gotten recently?

Reach

11× usual · 329.3K views · as of Oct 20, 2026

Hook

Question · “What's the weirdest drink order you've gotten recently?”

Goal

Value + Lifestyle & Culture

Made by

Staff

Length

0:40 · 17 cuts

i haven't pooped in 3 days · what would you make to make me poop?

Reach

6.5× usual · 201.8K views · as of Oct 20, 2026

Hook

Breaking News · “i haven't pooped in 3 days · what would you make to make me poop?”

Goal

Value + Brand Campaign

Made by

Staff

Length

0:37 · 24 cuts

Dude, what's with these coffee shops and all their whips? I know, they're fucking everywhere.

Reach

5.8× usual · 181.3K views · as of Oct 20, 2026

Hook

Audience Callout · “Dude, what's with these coffee shops and all their whips? I know, they're fucking everywhere.”

Goal

Hard Promotion

Made by

Staff

Length

0:36 · 29 cuts

what was the most popular drink over the weekend?

Reach

5.2× usual · 162.7K views · as of Oct 20, 2026

Hook

Question · “what was the most popular drink over the weekend?”

Goal

Brand Campaign

Made by

Staff

Length

0:29 · 12 cuts

What's the weirdest drink order someone's ordered recently?

Reach

4.9× usual · 151.5K views · as of Oct 20, 2026

Hook

Question · “What's the weirdest drink order someone's ordered recently?”

Goal

Brand Campaign

Made by

Staff

Length

0:29 · 12 cuts

Let's test our new spring drinks (but only one of them is making the menu)

Reach

4.9× usual · 151.5K views · as of Oct 20, 2026

Hook

Stop Doing X · “Let's test our new spring drinks (but only one of them is making the menu)”

Goal

Series Retention

Ask

Comment

Made by

Staff

Length

1:05 · 32 cuts

What's your controversial take on coffee?

Reach

4.8× usual · 149.3K views · as of Oct 20, 2026

Hook

Stop Doing X · “What's your controversial take on coffee?”

Goal

Value + Lifestyle & Culture

Made by

Staff

Length

0:35 · 17 cuts

seeing if my dunkin dad can taste the difference between our black raspberry chip

Reach

4.7× usual · 144.8K views · as of Oct 20, 2026

Hook

Flat Premise · “seeing if my dunkin dad can taste the difference between our black raspberry chip”

Goal

Lifestyle & Culture + Authority

Made by

Staff

Length

0:39 · 17 cuts

What's the weirdest thing someone's ordered recently?

Reach

4.4× usual · 135.8K views · as of Oct 20, 2026

Hook

Question · “What's the weirdest thing someone's ordered recently?”

Goal

Value + Brand Campaign + Lifestyle & Culture

Made by

Staff

Length

1:03 · 20 cuts

What's the weirdest drink order someone's gotten recently?

Reach

3.3× usual · 102.8K views · as of Oct 20, 2026

Hook

Question · “What's the weirdest drink order someone's gotten recently?”

Goal

Lifestyle & Culture + Series Retention

Made by

Staff

Length

0:41 · 14 cuts

What's the most caffeinated but actually good drink you can make for me?

Reach

3.0× usual · 95K views · as of Oct 20, 2026

Hook

Stop Doing X · “What's the most caffeinated but actually good drink you can make for me?”

Goal

Brand Campaign + Lifestyle & Culture + Authority

Made by

Staff

Length

0:49 · 17 cuts

Coffee's disgusting. What would you make to change my mind?

Reach

2.5× usual · 78.1K views · as of Oct 20, 2026

Hook

Stop Doing X · “Coffee's disgusting. What would you make to change my mind?”

Goal

Hard Promotion

Made by

Staff

Length

0:55 · 12 cuts

What's your controversial take on coffee?

Reach

2.5× usual · 77.8K views · as of Oct 20, 2026

Hook

Stop Doing X · “What's your controversial take on coffee?”

Goal

Value + Authority

Made by

Staff

Length

0:41 · 13 cuts

It's 7:04 on a Friday. Let's see what's been ordered. Abby, where are we at

Reach

1.8× usual · 57.2K views · as of Oct 20, 2026

Hook

In Media Res · “It's 7:04 on a Friday. Let's see what's been ordered. Abby, where are we at” said

Goal

Series Retention

Ask

Comment

Made by

Staff

Length

0:38 · 14 cuts

What surprises people most when they come here?

Reach

1.6× usual · 50.9K views · as of Oct 20, 2026

Hook

Question · “What surprises people most when they come here?”

Goal

Hard Promotion + Lifestyle & Culture

Ask

Do It Now

Made by

Staff

Length

1:07 · 26 cuts

What's the weirdest drink order you've gotten recently? Hmm, I

Reach

1.6× usual · 49.4K views · as of Oct 20, 2026

Hook

In Media Res · “What's the weirdest drink order you've gotten recently? Hmm, I”

Goal

Hard Promotion

Ask

Link

Made by

Staff

Length

0:52 · 22 cuts

i haven't pooped in 3 days. what would you make to make me poop?

Reach

1.6× usual · 49K views · as of Oct 20, 2026

Hook

Absurd Premise · “i haven't pooped in 3 days. what would you make to make me poop?”

Goal

Lifestyle & Culture + Series Retention

Made by

Staff

Length

1:19 · 21 cuts

What you should eat with our most popular lattes. Chocolate malt latte.

Reach

1.4× usual · 45.2K views · as of Oct 20, 2026

Hook

Result First · “What you should eat with our most popular lattes. Chocolate malt latte.”

Goal

Hard Promotion + Lifestyle & Culture

Made by

Staff

Length

0:44 · 34 cuts

Addressing the rumors about us. That we're opening up in Boston in the next six months.

Reach

1.2× usual · 38.4K views · as of Oct 20, 2026

Hook

Withheld Secret · “Addressing the rumors about us. That we're opening up in Boston in the next six months.”

Goal

Lifestyle & Culture + Series Retention

Made by

Staff

Length

0:28 · 17 cuts

It's 7.04 on a Thursday. Let's see what's been ordered. Juliette, where are we at?

Reach

1.2× usual · 36.9K views · as of Oct 20, 2026

Hook

Withheld Secret · “It's 7.04 on a Thursday. Let's see what's been ordered. Juliette, where are we at?”

Goal

Authority + Brand Seeding

Ask

Do It Now

Made by

Staff

Length

0:47 · 20 cuts

So both of our new shops are massively delayed and we finally have an update

Reach

0.6× usual · 17.9K views · as of Oct 20, 2026

Hook

Breaking News · “So both of our new shops are massively delayed and we finally have an update” said

Goal

Off-Platform Traffic + Series Retention

Ask

Watch Next

Made by

Staff

Length

0:47 · 16 cuts

Hey AD! Welcome to our coffee shop in Newport, facelift edition.

Reach

0.5× usual · 14.2K views · as of Oct 20, 2026

Hook

Flat Premise · “Hey AD! Welcome to our coffee shop in Newport, facelift edition.”

Goal

Brand Campaign + Brand Seeding → Core Offer

Made by

Staff

Length

0:54 · 20 cuts

Let's test our new spring menu! Phillip's gonna pull some aggressive shots.

Reach

0.4× usual · 12.8K views · as of Oct 20, 2026

Hook

Flat Premise · “Let's test our new spring menu! Phillip's gonna pull some aggressive shots.” said

Goal

Off-Platform Traffic + Authority + Series Retention

Ask

Link

Made by

Staff

Length

0:28 · 8 cuts

HelLooOo 👋👋 dunkin dad reporting from the new nitro bar

Reach

0.09× usual · 2.9K views · as of Oct 20, 2026

Hook

Face First · “HelLooOo 👋👋 dunkin dad reporting from the new nitro bar” said

Goal

Series Retention + Brand Seeding

Made by

In-House

Length

0:57 · 31 cuts